Brand profile · Germany
UpCandle Revenue, search volume and competitors 2026
Berlin candle manufactory (2018) using rapeseed wax and essential oils, run by Seda Çelik and Julian Döhring, sold online and in specialty retail.
Fact sheet
- Founded
- 2018
- Founders
- Seda Çelik, Julian Döhring
- Headquarters
- Berlin
- Company
- UpCandle® (GbR)
- Employees
- ca. 6 Kernteam (2025)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- No venture capital known
Background and milestones
UpCandle began in 2018 as a hobby project among friends, turning cut wine bottles into candle jars. As demand grew, Julian and Seda moved into the refurbished workshop of Julian's grandfather in Brandenburg. The own manufactory in Berlin followed later.
- 2018
Start as a hobby project with upcycled wine bottles
- 2025
Seda Çelik completes an aromatherapy certification (April)
SWOT analysis of UpCandle
Editorial assessment based on the sources listed and the radar data.
Strengths
- Handmade candles from regional rapeseed wax and essential oils with a clear positioning.
- Own Berlin manufactory with workshops and retail partners.
Weaknesses
- Small team of about six core staff.
- Brand search volume in the raw data at 0 per month.
Opportunities
- Demand for sustainable scented candles and refill systems.
- Expanding specialty retail and experience offers such as workshops.
Threats
- Strong competition from many scented candle brands and large suppliers.
- Natural raw materials and handcraft limit pricing room and scaling.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about UpCandle
How much revenue does UpCandle make?
There are no documented revenue figures for UpCandle. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded UpCandle?
UpCandle was founded in 2018 by Seda Çelik and Julian Döhring. The company is based in Berlin.
Was UpCandle on Die Höhle der Löwen?
No, UpCandle did not appear on the German TV show Die Höhle der Löwen.
Is UpCandle backed by venture capital?
No, there is no known venture capital funding for UpCandle.
How much does UpCandle spend on marketing?
UpCandle does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less UpCandle has to pay for each visit.
How much revenue does UpCandle make through Google?
The model estimate combines brand searches and organic traffic of UpCandle with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know UpCandle) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of UpCandle be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of UpCandle after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for UpCandle.
Want to make your own brand this visible?
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