Brand profile · Germany
Uniform Standard Revenue, search volume and competitors 2026
InternationalLondon sneaker label founded in 2018, leather sneakers made in Portugal with shipping to the EU.
Fact sheet
- Founded
- 2018
- Founders
- Georgina Taylor, Stephen Galea
- Headquarters
- London
- Company
- Uniform Standard Ltd
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- No venture capital known
Uniform Standard search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 90 | -18 % |
| Jun 2026 | 110 | 0 % |
| May 2026 | 110 | -21 % |
| Apr 2026 | 140 | 0 % |
| Mar 2026 | 140 | +100 % |
| Feb 2026 | 70 | -22 % |
| Jan 2026 | 90 | -18 % |
| Dec 2025 | 110 | +22 % |
| Nov 2025 | 90 | 0 % |
| Oct 2025 | 90 | -36 % |
| Sep 2025 | 140 | +27 % |
| Aug 2025 | 110 | -35 % |
| Jul 2025 | 170 | +21 % |
| Jun 2025 | 140 | 0 % |
| May 2025 | 140 | -18 % |
| Apr 2025 | 170 | +55 % |
| Mar 2025 | 110 | +57 % |
| Feb 2025 | 70 | 0 % |
| Jan 2025 | 70 | 0 % |
| Dec 2024 | 70 | -36 % |
| Nov 2024 | 110 | +22 % |
| Oct 2024 | 90 | 0 % |
| Sep 2024 | 90 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
Uniform Standard competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Clothing Rank 35 of 41
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | gymshark | 246,000 | -13.0 % |
| 2 | teveo | 246,000 | +6.5 % |
| 3 | kapten and son | 201,000 | +6.3 % |
| 4 | snocks | 135,000 | -19.2 % |
| 5 | got-bag | 110,000 | +13.4 % |
| 6 | lfdy | 110,000 | +13.4 % |
| 7 | sassyclassy | 74,000 | 0.0 % |
| 8 | giesswein | 60,500 | -28.8 % |
| 9 | pammys | 60,500 | +56.7 % |
| 10 | oceansapart | 27,100 | -18.1 % |
| 35 | Uniform Standard | 90 | -25.0 % |
Background and milestones
The founders previously worked for large retail brands where cost pressure often displaced quality and responsible production. In 2018 they founded their own label with manufacturing in a family-owned Portuguese factory.
- 2018
Founding and launch of the Series 1.
- 2023
Pop-up showroom announced in London, now a showroom in Soho.
SWOT analysis of Uniform Standard
Editorial assessment based on the sources listed and the radar data.
Strengths
- Clear premium profile: leather sneakers from Portugal in limited runs.
- Shipping to Germany with duties and taxes included (DDP) and no extra charges.
Weaknesses
- No German shop, shipping from the UK takes 5 to 7 working days.
- No verified revenue figures.
Opportunities
- The EU shipping threshold of 300 euros and DDP ease entry to the DACH market.
- Sustainability as a purchase argument in the premium segment.
Threats
- Strong competition from established sneaker brands in the niche.
- No sales by brand policy, which exposes the brand to price sensitivity in the market.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
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Sources
Frequently asked questions about Uniform Standard
How much revenue does Uniform Standard make?
There are no documented revenue figures for Uniform Standard. After login, the brand profile shows a model estimate of organic revenue based on 90 brand searches per month, split into brand and non-brand.
How many people search for Uniform Standard?
In Jul 2026, Uniform Standard was searched about 90 times per month on Google Germany, -31.1 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of Uniform Standard?
In the Clothing niche, Uniform Standard ranks 35 of 41 by brand search volume. The strongest competitors are gymshark, teveo and kapten and son.
Who founded Uniform Standard?
Uniform Standard was founded in 2018 by Georgina Taylor and Stephen Galea. The company is based in London.
Was Uniform Standard on Die Höhle der Löwen?
No, Uniform Standard did not appear on the German TV show Die Höhle der Löwen.
Is Uniform Standard backed by venture capital?
No, there is no known venture capital funding for Uniform Standard.
How much does Uniform Standard spend on marketing?
Uniform Standard does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less Uniform Standard has to pay for each visit.
How much revenue does Uniform Standard make through Google?
The model estimate combines brand searches and organic traffic of Uniform Standard with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know Uniform Standard) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of Uniform Standard be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of Uniform Standard after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for Uniform Standard.