Brand profile · Germany
undgretel Revenue, search volume and competitors 2026
Berlin natural cosmetics label for certified make-up and skincare, founded by Christina Roth and Stephanie Dettmann, prices from 18 euros.
Fact sheet
- Founded
- 2015
- Founders
- Christina Roth, Stephanie Dettmann
- Headquarters
- Berlin
- Company
- DRTJ Organic Cosmetics GmbH
- Die Höhle der Löwen (German TV show)
- Did not appear
Background and milestones
International make-up artist Christina Roth could not find certified natural cosmetics with professional performance. Together with her neighbour, marketing expert Stephanie Dettmann, she developed her own products.
- 2015
Label founded in Berlin (per website).
Beauty Challenger Award for best make-up at the Paris cosmetics fair before the sales launch.
SWOT analysis of undgretel
Editorial assessment based on the sources listed and the radar data.
Strengths
- Certifications under BDIH, COSMOS Natural and COSMOS Organic support the positioning.
- Professional make-up expertise of the founder and an award at the Paris cosmetics fair.
- Broad range of make-up and skincare, partly refillable.
Weaknesses
- Low brand search volume in Germany (720 per month).
- Funding and revenue are not publicly documented.
Opportunities
- Growing market for certified natural cosmetics.
- Refillable products fit sustainability trends.
Threats
- Strong competition from natural cosmetics brands and drugstore private labels.
- A price level of 18 to 78 euros sits above the mass market.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about undgretel
How much revenue does undgretel make?
There are no documented revenue figures for undgretel. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded undgretel?
undgretel was founded in 2015 by Christina Roth and Stephanie Dettmann. The company is based in Berlin.
Was undgretel on Die Höhle der Löwen?
No, undgretel did not appear on the German TV show Die Höhle der Löwen.
How much does undgretel spend on marketing?
undgretel does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less undgretel has to pay for each visit.
How much revenue does undgretel make through Google?
The model estimate combines brand searches and organic traffic of undgretel with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know undgretel) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of undgretel be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of undgretel after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for undgretel.
Want to make your own brand this visible?
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