Brand profile · Germany
Typology Revenue, search volume and competitors 2026
InternationalFrench clean beauty DTC brand, €48M (2023).
Fact sheet
- Founded
- 2019
- Founder
- Ning Li
- Headquarters
- Paris, Frankreich
- Employees
- 12 beim Start (2019)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- Alven Capital, Firstminute Capital, Xavier Niel, Marc Simoncini
- Funding rounds
- 2019: Seed, 10 million $ (ca. 8,8 million €)
Typology search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 27,100 | 0 % |
| Jun 2026 | 27,100 | -33 % |
| May 2026 | 40,500 | 0 % |
| Apr 2026 | 40,500 | 0 % |
| Mar 2026 | 40,500 | 0 % |
| Feb 2026 | 40,500 | -18 % |
| Jan 2026 | 49,500 | +22 % |
| Dec 2025 | 40,500 | -18 % |
| Nov 2025 | 49,500 | +22 % |
| Oct 2025 | 40,500 | +49 % |
| Sep 2025 | 27,100 | +22 % |
| Aug 2025 | 22,200 | -18 % |
| Jul 2025 | 27,100 | 0 % |
| Jun 2025 | 27,100 | 0 % |
| May 2025 | 27,100 | 0 % |
| Apr 2025 | 27,100 | -18 % |
| Mar 2025 | 33,100 | +22 % |
| Feb 2025 | 27,100 | -18 % |
| Jan 2025 | 33,100 | +22 % |
| Dec 2024 | 27,100 | 0 % |
| Nov 2024 | 27,100 | +22 % |
| Oct 2024 | 22,200 | +23 % |
| Sep 2024 | 18,100 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
Typology competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Personal Care Rank 6 of 60
SEO and visibility data for Typology (typology.com)
typology.com reaches an Online Presence Score of 70/100, an estimated 77,189 organic visits per month and 20,085 ranking keywords.
Around 27,100 brand searches per month compare with an estimated 77,189 organic visits. Brand searches equal 35 % of organic traffic. The visibility of Typology is mixed: besides brand searches, generic keywords bring a noticeable share of visits.
In the Personal Care niche, Typology ranks 1 of 9 brands with visibility data by Online Presence Score.
Comparison with competitors in Personal Care
| Brand | OP Score | Traffic | Keywords | Ref. domains | Domain Rank |
|---|---|---|---|---|---|
| Typology | 70 | 77,189 | 20,085 | 4,285 | 53 |
| colibri skincare | – | 43,654 | – | – | – |
| rosental | – | 37,303 | – | – | – |
| maleup | – | 19,846 | – | – | – |
| bears with benefits | – | 16,782 | – | – | – |
| yepoda | – | 12,218 | – | – | – |
Source: Visibly AI Online Presence (domain universe, DataForSEO). Traffic and keywords are estimates, brand searches come from Google Keyword Planner.
Background and milestones
Ning Li previously co-founded the online furniture retailer Made.com and led it as CEO for eight years. He saw that cosmetics moved online more slowly than other industries and wanted to challenge consumer goods brands with a digital pure player.
- 2019
Launch on 20 February with the Raw, Lab and Ten lines; USD 10 million seed round.
- 2023
According to Bigblue the top-selling French online skincare brand; La Serre Typology pop-up in November.
- 2024
First permanent corner store at Printemps Haussmann in Paris (April).
- 2025
Hotel partnership with MGallery (30+ hotels) and hair care line in the US.
SWOT analysis of Typology
Editorial assessment based on the sources listed and the radar data.
Strengths
- About 27,100 brand searches per month in Germany despite its French origin.
- Clear product promise with short ingredient lists, developed and produced in France.
- Backed by well-known investors such as Alven, Firstminute Capital and Xavier Niel.
Weaknesses
- Very strong dependence on the French home market, with German presence mainly online.
Opportunities
- Expansion through hotel partnerships and physical corners, for example at Printemps Haussmann.
- Internationalization, for example through the hair care line in the US.
Threats
- Strong competition in the clean skincare niche, including The Ordinary and drugstore brands.
- Scaling pressure of a VC-funded model with limited margins in online direct sales.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
antonioblago.com and Visibly AI are one hub: one account for both sites. After signing in you land right back here.
Sources
Frequently asked questions about Typology
How much revenue does Typology make?
Typology generated around 47,9 million € in revenue in 2023 (documented in annual reports or registers). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
How many people search for Typology?
In Jul 2026, Typology was searched about 27,100 times per month on Google Germany, +16.5 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of Typology?
In the Personal Care niche, Typology ranks 6 of 60 by brand search volume. The strongest competitors are Doonails, glow25 and rosental.
Who founded Typology?
Typology was founded in 2019 by Ning Li. The company is based in Paris, Frankreich.
Was Typology on Die Höhle der Löwen?
No, Typology did not appear on the German TV show Die Höhle der Löwen.
Is Typology backed by venture capital?
Yes, Typology is backed by venture capital. Investors include Alven Capital, Firstminute Capital, Xavier Niel and Marc Simoncini. Known funding rounds: 2019: Seed, 10 million $ (ca. 8,8 million €).
How much does Typology spend on marketing?
Typology does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less Typology has to pay for each visit.
How much revenue does Typology make through Google?
The model estimate combines brand searches and organic traffic of Typology with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know Typology) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of Typology be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The SEO and visibility data section on this page shows the organic traffic and ranking keywords of Typology.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for Typology.