Visibly AI
 

Brand profile · Germany

Typology Revenue, search volume and competitors 2026

International

French clean beauty DTC brand, €48M (2023).

Fact sheet

Founded
2019
Founder
Ning Li
Headquarters
Paris, Frankreich
Employees
12 beim Start (2019)
Die Höhle der Löwen (German TV show)
Did not appear
Funding
Venture capital backed
Investors
Alven Capital, Firstminute Capital, Xavier Niel, Marc Simoncini
Funding rounds
2019: Seed, 10 million $ (ca. 8,8 million €)
Search volume per month
–
Germany · latest month may be provisional
Demand compared with last year
–
Not enough data for a year-over-year comparison yet.

Background and milestones

Ning Li previously co-founded the online furniture retailer Made.com and led it as CEO for eight years. He saw that cosmetics moved online more slowly than other industries and wanted to challenge consumer goods brands with a digital pure player.

  1. 2019

    Launch on 20 February with the Raw, Lab and Ten lines; USD 10 million seed round.

  2. 2023

    According to Bigblue the top-selling French online skincare brand; La Serre Typology pop-up in November.

  3. 2024

    First permanent corner store at Printemps Haussmann in Paris (April).

  4. 2025

    Hotel partnership with MGallery (30+ hotels) and hair care line in the US.

SWOT analysis of Typology

Editorial assessment based on the sources listed and the radar data.

Strengths

  • About 27,100 brand searches per month in Germany despite its French origin.
  • Clear product promise with short ingredient lists, developed and produced in France.
  • Backed by well-known investors such as Alven, Firstminute Capital and Xavier Niel.

Weaknesses

  • Very strong dependence on the French home market, with German presence mainly online.

Opportunities

  • Expansion through hotel partnerships and physical corners, for example at Printemps Haussmann.
  • Internationalization, for example through the hair care line in the US.

Threats

  • Strong competition in the clean skincare niche, including The Ordinary and drugstore brands.
  • Scaling pressure of a VC-funded model with limited margins in online direct sales.

What is behind the demand?

Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.

Log In Register for free

antonioblago.com and Visibly AI are one hub: one account for both sites. After signing in you land right back here.

Sources

Frequently asked questions about Typology

How much revenue does Typology make?

Typology generated around 47,9 million € in revenue in 2023 (documented in annual reports or registers). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.

Who founded Typology?

Typology was founded in 2019 by Ning Li. The company is based in Paris, Frankreich.

Was Typology on Die Höhle der Löwen?

No, Typology did not appear on the German TV show Die Höhle der Löwen.

Is Typology backed by venture capital?

Yes, Typology is backed by venture capital. Investors include Alven Capital, Firstminute Capital, Xavier Niel and Marc Simoncini. Known funding rounds: 2019: Seed, 10 million $ (ca. 8,8 million €).

How much does Typology spend on marketing?

Typology does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less Typology has to pay for each visit.

How much revenue does Typology make through Google?

The model estimate combines brand searches and organic traffic of Typology with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know Typology) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.

What would the organic traffic of Typology be worth as a Google Ads budget?

Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of Typology after login.

How do I find out the SEO revenue of my own website?

With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for Typology.

Find out your own SEO revenue

Want to make your own brand this visible?

In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.

SEO and GEO sparring Go-to-Market