Brand profile · Germany
turbogruen Revenue, search volume and competitors 2026
Family-run lawn care shop from Egenhausen with Thomas Müller as brand ambassador, over 700,000 customers by its own count.
Fact sheet
- Founded
- 2018
- Founders
- Jochen Hubschneider, Josia Hubschneider
- Headquarters
- Egenhausen
- Company
- turbogrün GmbH
- Die Höhle der Löwen (German TV show)
- Did not appear
Background and milestones
turbogrün describes itself as a young family start-up that wants to help people with no prior knowledge achieve a dense lawn. It was founded in 2018 by Jochen and Josia Hubschneider in Egenhausen.
- 2018
turbogrün founded as a family business.
- 2025
Thomas Müller becomes brand ambassador (press release April 2025).
SWOT analysis of turbogruen
Editorial assessment based on the sources listed and the radar data.
Strengths
- Over 700,000 customers by its own count show a large customer base in the lawn care market.
- Thomas Müller as brand ambassador since 2025 increases the brand's reach.
Weaknesses
- According to the agency case study, business was highly seasonal with very weak autumn months and limited by storage and delivery capacity.
- Current revenue and earnings figures are not published.
Opportunities
- Year-round product lines (spring to winter) can ease seasonality.
- The shop already serves Austria at turbogruen.at, allowing growth across the DACH region.
Threats
- The case study names dependence on Meta advertising as a risk to growth.
- Business depends on weather and the garden season, and DIY stores are strong competition in the niche.
What is behind the demand?
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Sources
Frequently asked questions about turbogruen
How much revenue does turbogruen make?
turbogruen generated Shop-Umsatz über 1 million € (Agentur-Fallstudie) in revenue in 2020 bis 2022 (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded turbogruen?
turbogruen was founded in 2018 by Jochen Hubschneider and Josia Hubschneider. The company is based in Egenhausen.
Was turbogruen on Die Höhle der Löwen?
No, turbogruen did not appear on the German TV show Die Höhle der Löwen.
How much does turbogruen spend on marketing?
turbogruen does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less turbogruen has to pay for each visit.
How much revenue does turbogruen make through Google?
The model estimate combines brand searches and organic traffic of turbogruen with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know turbogruen) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of turbogruen be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of turbogruen after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for turbogruen.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.