Brand profile · Germany
turbogruen Revenue, search volume and competitors 2026
Family-run lawn care shop from Egenhausen with Thomas Müller as brand ambassador, over 700,000 customers by its own count.
Fact sheet
- Founded
- 2018
- Founders
- Jochen Hubschneider, Josia Hubschneider
- Headquarters
- Egenhausen
- Company
- turbogrün GmbH
- Die Höhle der Löwen (German TV show)
- Did not appear
turbogruen search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 260 | -19 % |
| Jun 2026 | 320 | -33 % |
| May 2026 | 480 | -19 % |
| Apr 2026 | 590 | -55 % |
| Mar 2026 | 1,300 | +171 % |
| Feb 2026 | 480 | +1,100 % |
| Jan 2026 | 40 | +33 % |
| Dec 2025 | 30 | -40 % |
| Nov 2025 | 50 | -71 % |
| Oct 2025 | 170 | -47 % |
| Sep 2025 | 320 | +88 % |
| Aug 2025 | 170 | -56 % |
| Jul 2025 | 390 | -19 % |
| Jun 2025 | 480 | 0 % |
| May 2025 | 480 | -33 % |
| Apr 2025 | 720 | -28 % |
| Mar 2025 | 1,000 | +156 % |
| Feb 2025 | 390 | +680 % |
| Jan 2025 | 50 | +25 % |
| Dec 2024 | 40 | -20 % |
| Nov 2024 | 50 | -71 % |
| Oct 2024 | 170 | -47 % |
| Sep 2024 | 320 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
turbogruen competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Home & Living Rank 27 of 38
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | westwing | 201,000 | +6.3 % |
| 2 | emma | 74,000 | +22.3 % |
| 3 | Bett1 | 60,500 | -6.9 % |
| 4 | everdrop | 60,500 | +6.5 % |
| 5 | HAY | 18,100 | 0.0 % |
| 6 | ooni | 18,100 | -1.5 % |
| 7 | jungholz | 12,100 | +30.1 % |
| 8 | duschbrocken | 9,900 | -14.2 % |
| 9 | vetsak | 9,900 | -8.0 % |
| 10 | misspompadour | 8,100 | -8.0 % |
| 27 | turbogruen | 260 | -43.9 % |
Outdoor & Garden Rank 11 of 13
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | westwing | 201,000 | +6.3 % |
| 2 | burnhard | 40,500 | -19.3 % |
| 3 | valkental | 12,100 | 0.0 % |
| 4 | sushi-bikes | 9,900 | -8.0 % |
| 5 | Terrain | 5,400 | -6.9 % |
| 6 | Helinox | 4,400 | +12.8 % |
| 7 | Snow Peak | 2,900 | +13.0 % |
| 8 | Niwaki | 2,400 | -12.2 % |
| 9 | ottowildegrillers | 1,900 | -32.1 % |
| 10 | BAREBONES | 1,300 | 0.0 % |
| 11 | turbogruen | 260 | -43.9 % |
SEO and visibility data for turbogruen (turbogruen.de)
turbogruen.de reaches an estimated 122,993 organic visits per month.
Around 260 brand searches per month compare with an estimated 122,993 organic visits. Brand searches equal less than 1 % of organic traffic. The visibility of turbogruen is hardly brand-driven: the domain is found mainly through generic keywords.
Comparison with competitors in Home & Living
| Brand | OP Score | Traffic | Keywords | Ref. domains | Domain Rank |
|---|---|---|---|---|---|
| myfunzy | 58 | 26,761 | 745 | 294 | 46 |
| turbogruen | – | 122,993 | – | – | – |
| AVA & MAY | – | 14,765 | – | – | – |
| ferm | – | 14,534 | – | – | – |
| cozy heaven | – | 2,159 | – | – | – |
| Jones Road Beauty | – | 16 | – | – | – |
Source: Visibly AI Online Presence (domain universe, DataForSEO). Traffic and keywords are estimates, brand searches come from Google Keyword Planner.
Background and milestones
turbogrün describes itself as a young family start-up that wants to help people with no prior knowledge achieve a dense lawn. It was founded in 2018 by Jochen and Josia Hubschneider in Egenhausen.
- 2018
turbogrün founded as a family business.
- 2025
Thomas Müller becomes brand ambassador (press release April 2025).
SWOT analysis of turbogruen
Editorial assessment based on the sources listed and the radar data.
Strengths
- Over 700,000 customers by its own count show a large customer base in the lawn care market.
- Thomas Müller as brand ambassador since 2025 increases the brand's reach.
Weaknesses
- According to the agency case study, business was highly seasonal with very weak autumn months and limited by storage and delivery capacity.
- Current revenue and earnings figures are not published.
Opportunities
- Year-round product lines (spring to winter) can ease seasonality.
- The shop already serves Austria at turbogruen.at, allowing growth across the DACH region.
Threats
- The case study names dependence on Meta advertising as a risk to growth.
- Business depends on weather and the garden season, and DIY stores are strong competition in the niche.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
antonioblago.com and Visibly AI are one hub: one account for both sites. After signing in you land right back here.
Sources
Frequently asked questions about turbogruen
How much revenue does turbogruen make?
turbogruen generated Shop-Umsatz über 1 million € (Agentur-Fallstudie) in revenue in 2020 bis 2022 (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
How many people search for turbogruen?
In Jul 2026, turbogruen was searched about 260 times per month on Google Germany, -21.5 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of turbogruen?
In the Home & Living niche, turbogruen ranks 27 of 38 by brand search volume. The strongest competitors are westwing, emma and Bett1.
Who founded turbogruen?
turbogruen was founded in 2018 by Jochen Hubschneider and Josia Hubschneider. The company is based in Egenhausen.
Was turbogruen on Die Höhle der Löwen?
No, turbogruen did not appear on the German TV show Die Höhle der Löwen.
How much does turbogruen spend on marketing?
turbogruen does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less turbogruen has to pay for each visit.
How much revenue does turbogruen make through Google?
The model estimate combines brand searches and organic traffic of turbogruen with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know turbogruen) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of turbogruen be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The SEO and visibility data section on this page shows the organic traffic and ranking keywords of turbogruen.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for turbogruen.