Brand profile · Germany
trtl Revenue, search volume and competitors 2026
Scottish travel pillow brand from Glasgow (2013), fleece wrap pillow with neck support, EU shop with euro prices and shipping to Germany.
Fact sheet
- Founded
- 2013
- Founders
- Michael Corrigan, David Kellock
- Headquarters
- Glasgow (UK)
- Company
- Coolside Limited
- Die Höhle der Löwen (German TV show)
- Did not appear
trtl search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 720 | -45 % |
| Jun 2026 | 1,300 | +30 % |
| May 2026 | 1,000 | 0 % |
| Apr 2026 | 1,000 | -23 % |
| Mar 2026 | 1,300 | 0 % |
| Feb 2026 | 1,300 | -19 % |
| Jan 2026 | 1,600 | +60 % |
| Dec 2025 | 1,000 | -38 % |
| Nov 2025 | 1,600 | +23 % |
| Oct 2025 | 1,300 | -32 % |
| Sep 2025 | 1,900 | +90 % |
| Aug 2025 | 1,000 | +14 % |
| Jul 2025 | 880 | -32 % |
| Jun 2025 | 1,300 | +30 % |
| May 2025 | 1,000 | 0 % |
| Apr 2025 | 1,000 | -23 % |
| Mar 2025 | 1,300 | -19 % |
| Feb 2025 | 1,600 | +23 % |
| Jan 2025 | 1,300 | +30 % |
| Dec 2024 | 1,000 | -38 % |
| Nov 2024 | 1,600 | 0 % |
| Oct 2024 | 1,600 | 0 % |
| Sep 2024 | 1,600 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
trtl competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Lifestyle Rank 34 of 48
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | teveo | 246,000 | +6.5 % |
| 2 | ouraring | 165,000 | +11.0 % |
| 3 | airup | 90,500 | -17.7 % |
| 4 | rimowa | 90,500 | -12.6 % |
| 5 | sheko | 90,500 | +6.5 % |
| 6 | Blackroll | 74,000 | +13.8 % |
| 7 | holzkern | 60,500 | 0.0 % |
| 8 | rhinoshield | 49,500 | -12.9 % |
| 9 | eightsleep | 18,100 | +67.6 % |
| 10 | Asket | 12,100 | -23.9 % |
| 34 | trtl | 720 | -34.5 % |
Background and milestones
The two mechanical engineers suffered from classic U-shaped pillows on budget flights and night trains. After over 80 prototypes the Trtl Pillow was created.
- 2013
Founded by Michael Corrigan and David Kellock.
- 2015
First US sale in May, followed by a Huffington Post feature with over 1,000 pillows sold in ten hours.
SWOT analysis of trtl
Editorial assessment based on the sources listed and the radar data.
Strengths
- Distinctive, easy-to-explain product design developed in over 80 prototypes.
- Broad product family (Plus, Cool, Junior) and accessories raise basket size.
- Local EU shop in euros with German language and a 100-day money-back guarantee.
Weaknesses
- About 80 percent of revenue came via Amazon exports in 2017 (Real Business, 2018).
- Low brand search volume in Germany (720 per month).
Opportunities
- Travel boom and a growing accessories market for long-haul trips.
- Expanding its own EU shop reduces Amazon dependence.
Threats
- Cheap imitators and travel pillow competitors in the niche.
- Seasonal and economic dependence on travel volumes.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
antonioblago.com and Visibly AI are one hub: one account for both sites. After signing in you land right back here.
Frequently asked questions about trtl
How much revenue does trtl make?
trtl generated around 7,9 million £ (laut Real Business, April 2018) in revenue in 2017 (partly documented). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
How many people search for trtl?
In Jul 2026, trtl was searched about 720 times per month on Google Germany, -5.0 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of trtl?
In the Lifestyle niche, trtl ranks 34 of 48 by brand search volume. The strongest competitors are teveo, ouraring and airup.
Who founded trtl?
trtl was founded in 2013 by Michael Corrigan and David Kellock. The company is based in Glasgow (UK).
Was trtl on Die Höhle der Löwen?
No, trtl did not appear on the German TV show Die Höhle der Löwen.
How much does trtl spend on marketing?
trtl does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less trtl has to pay for each visit.
How much revenue does trtl make through Google?
The model estimate combines brand searches and organic traffic of trtl with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know trtl) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of trtl be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of trtl after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for trtl.