Brand profile · Germany
theoodie Revenue, search volume and competitors 2026
Australian hooded blanket brand (2018), in Germany via an English-language EU shop priced in euros, with over 9 million Oodies sold worldwide.
Fact sheet
- Founded
- 2018
- Founder
- Davie Fogarty
- Headquarters
- Australien
- Company
- Davie Clothing Pty Ltd
- Die Höhle der Löwen (German TV show)
- Did not appear
Background and milestones
- 2018
The Oodie founded by Davie Fogarty.
- 2021
Strong growth during the pandemic (around 205,000 units per month according to Wikipedia) and a collaboration with UGG Boots Australia.
- 2024
More than 600 million Australian dollars in cumulative sales since 2018.
SWOT analysis of theoodie
Editorial assessment based on the sources listed and the radar data.
Strengths
- Over 9 million Oodie Originals sold and over 4 million customers according to the shop show large reach.
- A euro shop with shipping from 80 € and 30-day returns lowers the barrier to buy in Germany.
Weaknesses
- The EU shop is only available in English and feels less local to German customers.
- According to its footer the shop is operated by the Australian Davie Clothing Pty Ltd.
Opportunities
- Extending into licensed collections and loungewear opens additional audiences.
- The domain theoodie.de channels brand searches to the EU shop.
Threats
- Many imitation products compete in the blanket hoodie niche, often at lower prices.
- The product is seasonal, with demand concentrated in the cold months.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about theoodie
How much revenue does theoodie make?
theoodie generated über 600 million australische Dollar kumuliert seit 2018 (Wikipedia, Stand Oktober 2024) in revenue in 2024 (partly documented). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded theoodie?
theoodie was founded in 2018 by Davie Fogarty. The company is based in Australien.
Was theoodie on Die Höhle der Löwen?
No, theoodie did not appear on the German TV show Die Höhle der Löwen.
How much does theoodie spend on marketing?
theoodie does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less theoodie has to pay for each visit.
How much revenue does theoodie make through Google?
The model estimate combines brand searches and organic traffic of theoodie with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know theoodie) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of theoodie be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of theoodie after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for theoodie.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.