Brand profile · Germany
The Makery Revenue, search volume and competitors 2026
Berlin platform for creative workshops and DIY kits, founded in 2017 and featured on Die Höhle der Löwen in 2021.
Fact sheet
- Founded
- 2017
- Founders
- Jasper Kolb, Maija Kassari
- Headquarters
- Berlin
- Company
- The Makery UG (haftungsbeschränkt)
- Die Höhle der Löwen (German TV show)
- Yes, season 9 (2021)
- Deal on the show
- Yes
- Investors on the show
- Georg Kofler
- Deal closed after the show
- No
Background and milestones
While living in Sydney, Jasper Kolb and Maija Kassari came across a small provider of creative evening workshops. Inspired by it, they founded The Makery after moving to Berlin to bring creativity and people together.
- 2017
Platform founded in Berlin.
- 2020
Pandemic driven shift to online workshops and DIY boxes.
- 2021
Appearance on Die Höhle der Löwen with an offer from Georg Kofler; deal did not close.
SWOT analysis of The Makery
Editorial assessment based on the sources listed and the radar data.
Strengths
- Strong offering with more than 700 workshops and DIY kits in many German cities.
- The commission model links providers without inventory risk for workshops.
Weaknesses
- The generic name makes clear positioning difficult.
- No verified revenue figures are available.
Opportunities
- The gift and experience market as well as corporate events offer growth fields.
- DIY boxes can be sold independently of in-person dates.
Threats
- Strong competition from larger booking and experience platforms in the niche.
- Dependence on paid search and social media as main channels.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about The Makery
How much revenue does The Makery make?
There are no documented revenue figures for The Makery. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded The Makery?
The Makery was founded in 2017 by Jasper Kolb and Maija Kassari. The company is based in Berlin.
Was The Makery on Die Höhle der Löwen?
Yes, The Makery appeared on the German TV show Die Höhle der Löwen in season 9 (2021). The show ended with a deal with Georg Kofler. The deal fell through after the show.
How much does The Makery spend on marketing?
The Makery does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less The Makery has to pay for each visit.
How much revenue does The Makery make through Google?
The model estimate combines brand searches and organic traffic of The Makery with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know The Makery) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of The Makery be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of The Makery after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for The Makery.
Want to make your own brand this visible?
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