Brand profile · Germany
The Makery Revenue, search volume and competitors 2026
Berlin platform for creative workshops and DIY kits, founded in 2017 and featured on Die Höhle der Löwen in 2021.
Fact sheet
- Founded
- 2017
- Founders
- Jasper Kolb, Maija Kassari
- Headquarters
- Berlin
- Company
- The Makery UG (haftungsbeschränkt)
- Die Höhle der Löwen (German TV show)
- Yes, season 9 (2021)
- Deal on the show
- Yes
- Investors on the show
- Georg Kofler
- Deal closed after the show
- No
The Makery search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 1,900 | +19 % |
| Jun 2026 | 1,600 | -16 % |
| May 2026 | 1,900 | 0 % |
| Apr 2026 | 1,900 | -21 % |
| Mar 2026 | 2,400 | 0 % |
| Feb 2026 | 2,400 | -17 % |
| Jan 2026 | 2,900 | 0 % |
| Dec 2025 | 2,900 | -34 % |
| Nov 2025 | 4,400 | +83 % |
| Oct 2025 | 2,400 | +26 % |
| Sep 2025 | 1,900 | 0 % |
| Aug 2025 | 1,900 | 0 % |
| Jul 2025 | 1,900 | +19 % |
| Jun 2025 | 1,600 | -16 % |
| May 2025 | 1,900 | 0 % |
| Apr 2025 | 1,900 | 0 % |
| Mar 2025 | 1,900 | 0 % |
| Feb 2025 | 1,900 | -21 % |
| Jan 2025 | 2,400 | 0 % |
| Dec 2024 | 2,400 | +26 % |
| Nov 2024 | 1,900 | 0 % |
| Oct 2024 | 1,900 | +19 % |
| Sep 2024 | 1,600 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
The Makery competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Art & Crafts Rank 3 of 7
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | holzkern | 60,500 | 0.0 % |
| 2 | magicholz | 1,900 | -14.9 % |
| 3 | The Makery | 1,900 | +5.6 % |
| 4 | We Are Knitters | 1,600 | 0.0 % |
| 5 | petprinted | 880 | +59.0 % |
| 6 | dotcomcanvas | 480 | -7.1 % |
| 7 | Arteza | 110 | -31.2 % |
Background and milestones
While living in Sydney, Jasper Kolb and Maija Kassari came across a small provider of creative evening workshops. Inspired by it, they founded The Makery after moving to Berlin to bring creativity and people together.
- 2017
Platform founded in Berlin.
- 2020
Pandemic driven shift to online workshops and DIY boxes.
- 2021
Appearance on Die Höhle der Löwen with an offer from Georg Kofler; deal did not close.
SWOT analysis of The Makery
Editorial assessment based on the sources listed and the radar data.
Strengths
- Strong offering with more than 700 workshops and DIY kits in many German cities.
- The commission model links providers without inventory risk for workshops.
Weaknesses
- The generic name makes clear positioning difficult.
- No verified revenue figures are available.
Opportunities
- The gift and experience market as well as corporate events offer growth fields.
- DIY boxes can be sold independently of in-person dates.
Threats
- Strong competition from larger booking and experience platforms in the niche.
- Dependence on paid search and social media as main channels.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
antonioblago.com and Visibly AI are one hub: one account for both sites. After signing in you land right back here.
Sources
Frequently asked questions about The Makery
How much revenue does The Makery make?
There are no documented revenue figures for The Makery. After login, the brand profile shows a model estimate of organic revenue based on 1,900 brand searches per month, split into brand and non-brand.
How many people search for The Makery?
In Jul 2026, The Makery was searched about 1,900 times per month on Google Germany, +0.0 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of The Makery?
In the Art & Crafts niche, The Makery ranks 3 of 7 by brand search volume. The strongest competitors are holzkern, magicholz and We Are Knitters.
Who founded The Makery?
The Makery was founded in 2017 by Jasper Kolb and Maija Kassari. The company is based in Berlin.
Was The Makery on Die Höhle der Löwen?
Yes, The Makery appeared on the German TV show Die Höhle der Löwen in season 9 (2021). The show ended with a deal with Georg Kofler. The deal fell through after the show.
How much does The Makery spend on marketing?
The Makery does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less The Makery has to pay for each visit.
How much revenue does The Makery make through Google?
The model estimate combines brand searches and organic traffic of The Makery with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know The Makery) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of The Makery be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of The Makery after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for The Makery.