Brand profile · Germany
teveo Revenue, search volume and competitors 2026
Bootstrapped fitness apparel brand (leggings focus) with recurring annual revenue of >€50 million.
Fact sheet
- Founded
- 2019
- Founders
- Amelie Schröpfer, Jan Christopher Stahl
- Headquarters
- Ansbach
- Company
- TEVEO GmbH
- Employees
- über 150 (2025)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Bootstrapped (no venture capital)
Background and milestones
Amelie Schröpfer shared her fitness journey on Instagram from 2017 and was dissatisfied with existing sportswear brands. Together with her university classmate Chris Stahl she founded TEVEO in 2019, initially with scrunch leggings.
- 2019
Founded at home in Heilsbronn, first collection launches in August and sells out within minutes.
- 2020
First own warehouse in Heilsbronn, first three employees.
- 2022
Team grows to more than 50 employees.
- 2023
First appearance at FIBO in Cologne.
- 2024
Move to the new headquarters in Ansbach with automated logistics.
SWOT analysis of teveo
Editorial assessment based on the sources listed and the radar data.
Strengths
- Fully self-financed, revenue clearly above EUR 50 million according to Forbes Austria.
- About 246,000 brand searches per month in Germany.
- Own automated logistics at the Ansbach site since 2024.
Weaknesses
- Strong focus on fitness apparel, which creates dependence on trend cycles.
Opportunities
- European expansion, for example through appearances at FITX Paris and the launch of run clubs in 2025.
- Range extension beyond apparel.
Threats
- Strong competition in the fitness apparel market, for example from Gymshark.
- Dependence on social media reach.
What is behind the demand?
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Sources
- OMR Daily
- Forbes AT
- K5
- Forbes Österreich: Teveo
- TEVEO: About Us
- North Data: TEVEO GmbH
- dhdl.info Suche
Frequently asked questions about teveo
How much revenue does teveo make?
teveo generated over 50 million € in revenue in 2024 (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded teveo?
teveo was founded in 2019 by Amelie Schröpfer and Jan Christopher Stahl. The company is based in Ansbach.
Was teveo on Die Höhle der Löwen?
No, teveo did not appear on the German TV show Die Höhle der Löwen.
Is teveo backed by venture capital?
No, according to available information teveo has grown without venture capital (bootstrapped).
How much does teveo spend on marketing?
teveo does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less teveo has to pay for each visit.
How much revenue does teveo make through Google?
The model estimate combines brand searches and organic traffic of teveo with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know teveo) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of teveo be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of teveo after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for teveo.
Want to make your own brand this visible?
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