Brand profile · Germany
Tekla Revenue, search volume and competitors 2026
Danish home textiles brand from Copenhagen (bedding, towels, bathrobes), bootstrapped and estimated at about 25 million EUR revenue.
Fact sheet
- Founded
- 2017
- Founders
- Charlie Hedin, Kristoffer Juhl
- Headquarters
- Kopenhagen
- Employees
- ca. 56 (laut Branchenportal)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Bootstrapped (no venture capital)
Background and milestones
Charlie Hedin, formerly at Acne Studios, and Kristoffer Juhl wanted to solve a problem: home textiles that deteriorate after a few washes. They started Tekla with a focus on durable natural fibers and simple, timeless design.
- 2018
Brand launch in Copenhagen (founding year 2017 or 2018 depending on the source).
- 2024
Net profit of 9.8 million DKK, up 123 percent on the prior year.
- 2025
First own store in Copenhagen in the Egmont building.
SWOT analysis of Tekla
Editorial assessment based on the sources listed and the radar data.
Strengths
- The brand is profitable, with net profit rising to 9.8 million DKK in 2024.
- European production and natural fibers support the premium positioning.
Weaknesses
- Sales in Germany run mostly through the international web shop and retailers, and a dedicated German shop is not documented.
Opportunities
- With about 6,600 monthly brand searches in Germany there is demand that can be developed through more retailers and stores.
Threats
- Many Scandinavian and European brands compete in premium bedding.
- The brand depends on design trends and consumer sentiment in home textiles.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about Tekla
How much revenue does Tekla make?
For 2025, the record for Tekla reads: ~25 Mio. € (Prognose) (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded Tekla?
Tekla was founded in 2017 by Charlie Hedin and Kristoffer Juhl. The company is based in Kopenhagen.
Was Tekla on Die Höhle der Löwen?
No, Tekla did not appear on the German TV show Die Höhle der Löwen.
Is Tekla backed by venture capital?
No, according to available information Tekla has grown without venture capital (bootstrapped).
How much does Tekla spend on marketing?
Tekla does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less Tekla has to pay for each visit.
How much revenue does Tekla make through Google?
The model estimate combines brand searches and organic traffic of Tekla with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know Tekla) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of Tekla be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of Tekla after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for Tekla.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.