Brand profile · Germany
Tallow Naturals Revenue, search volume and competitors 2026
Skincare made from organic beef tallow from Lake Constance, founded by Ece and Niklas Spiegel, DHDL deal in 2025.
Fact sheet
- Founded
- 2023
- Founders
- Ece Spiegel, Niklas Spiegel
- Headquarters
- Gerlingen
- Employees
- ca. 10 (2025)
- Die Höhle der Löwen (German TV show)
- Yes, season 18 (2025)
- Deal on the show
- Yes
- Investors on the show
- Judith Williams, Frank Thelen
- Deal closed after the show
- Yes
- Investors
- Judith Williams, Frank Thelen
- Funding rounds
- 2025: DHDL-Deal (12 Prozent), 400.000 €
Background and milestones
Ece Spiegel had long struggled with skin problems and found relief with grass-fed beef tallow products. She and Niklas Spiegel built the brand from that.
- 2023
Founded in Gerlingen.
- 2025
Appearance on Die Höhle der Löwen, double deal with Judith Williams and Frank Thelen (400,000 EUR for 12 percent).
- 2026
Planned permanent listing in about 1,200 Rossmann stores.
SWOT analysis of Tallow Naturals
Editorial assessment based on the sources listed and the radar data.
Strengths
- Self-reported profitable from year one (2.4 million EUR revenue).
- Media reach from DHDL and Rossmann as retail partner.
Weaknesses
- Small team of about 10 amid fast demand growth.
- No brand search volume in raw data.
Opportunities
- Range extension (deodorant, serum, sunscreen) and European expansion.
- More drugstore and pharmacy channels.
Threats
- Trend-driven niche with growing number of tallow brands.
- Dependence on retail partners and Amazon.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about Tallow Naturals
How much revenue does Tallow Naturals make?
Tallow Naturals generated around 2,4 million € (erstes Geschäftsjahr, Eigenangabe) in revenue in o. J. (partly documented). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded Tallow Naturals?
Tallow Naturals was founded in 2023 by Ece Spiegel and Niklas Spiegel. The company is based in Gerlingen.
Was Tallow Naturals on Die Höhle der Löwen?
Yes, Tallow Naturals appeared on the German TV show Die Höhle der Löwen in season 18 (2025). The show ended with a deal with Judith Williams and Frank Thelen. The deal was closed after the show.
How much does Tallow Naturals spend on marketing?
Tallow Naturals does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less Tallow Naturals has to pay for each visit.
How much revenue does Tallow Naturals make through Google?
The model estimate combines brand searches and organic traffic of Tallow Naturals with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know Tallow Naturals) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of Tallow Naturals be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of Tallow Naturals after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for Tallow Naturals.
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