Brand profile · Germany
talesandtails Revenue, search volume and competitors 2026
AcquiredNorthern German D2C brand for dog and cat food, started by three founders in 2018, majority-owned by petsnova since June 2025.
Fact sheet
- Founded
- 2018
- Founders
- Stella Mohr, Kaja Ringert, Cathrin Wellens
- Headquarters
- St. Michaelisdonn
- Company
- Tales and Tails GmbH
- Employees
- ca. 15 (laut IHK Schleswig-Holstein, Jahr nicht datiert)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- No venture capital known
- Investors
- petsnova Group (Mehrheit seit Juni 2025, Auctus-Portfolio)
- Funding rounds
- 2025: Mehrheitsübernahme durch petsnova Group, nicht veröffentlicht
talesandtails search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 210 | 0 % |
| Jun 2026 | 210 | +24 % |
| May 2026 | 170 | 0 % |
| Apr 2026 | 170 | -19 % |
| Mar 2026 | 210 | +24 % |
| Feb 2026 | 170 | -19 % |
| Jan 2026 | 210 | +24 % |
| Dec 2025 | 170 | -35 % |
| Nov 2025 | 260 | 0 % |
| Oct 2025 | 260 | +24 % |
| Sep 2025 | 210 | -19 % |
| Aug 2025 | 260 | +24 % |
| Jul 2025 | 210 | +50 % |
| Jun 2025 | 140 | -18 % |
| May 2025 | 170 | 0 % |
| Apr 2025 | 170 | 0 % |
| Mar 2025 | 170 | +21 % |
| Feb 2025 | 140 | -18 % |
| Jan 2025 | 170 | 0 % |
| Dec 2024 | 170 | -19 % |
| Nov 2024 | 210 | 0 % |
| Oct 2024 | 210 | +24 % |
| Sep 2024 | 170 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
talesandtails competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Pets Rank 7 of 10
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | mammaly | 12,100 | -12.9 % |
| 2 | tierliebhaber | 12,100 | -12.9 % |
| 3 | pawsome | 1,900 | -20.8 % |
| 4 | petprinted | 880 | +59.0 % |
| 5 | Wild One | 880 | -12.0 % |
| 6 | hundpur | 720 | -40.0 % |
| 7 | talesandtails | 210 | +14.5 % |
| 8 | maxbone | 70 | -16.0 % |
| 9 | sundaysfordogs | 40 | -14.3 % |
| 10 | Fable Pets | 30 | 0.0 % |
Background and milestones
The three founders are dog lovers from Schleswig-Holstein who wanted to offer high-quality, transparent food for their dogs. They started with dog food based on Icelandic fish, later adding cat food and supplementary food.
- 2018
Founded in October in St. Michaelisdonn.
- 2021
State winner Schleswig-Holstein at the KfW Award Gründen.
- 2025
petsnova Group acquires a majority stake in Tales & Tails in June.
SWOT analysis of talesandtails
Editorial assessment based on the sources listed and the radar data.
Strengths
- Over 25,000 shop reviews at 4.9 out of 5 stars show a large, satisfied customer base.
- A subscription model with a strong share of recurring orders supports the business, according to Carlsquare.
Weaknesses
- With 210 monthly brand searches the brand is small in search volume.
- Revenue and profit are not published, so business development is hard to verify from outside.
Opportunities
- Joining petsnova Group opens synergies in sourcing and distribution.
- With over 200,000 social media followers according to IHK, there is a community for new products.
Threats
- Strong competition in the premium pet food market and price pressure from private labels.
- Dependence on its own online shop and on advertising channels makes customer acquisition costly.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
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Sources
Frequently asked questions about talesandtails
How much revenue does talesandtails make?
There are no documented revenue figures for talesandtails. After login, the brand profile shows a model estimate of organic revenue based on 210 brand searches per month, split into brand and non-brand.
How many people search for talesandtails?
In Jul 2026, talesandtails was searched about 210 times per month on Google Germany, +13.5 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of talesandtails?
In the Pets niche, talesandtails ranks 7 of 10 by brand search volume. The strongest competitors are mammaly, tierliebhaber and pawsome.
Who founded talesandtails?
talesandtails was founded in 2018 by Stella Mohr, Kaja Ringert and Cathrin Wellens. The company is based in St. Michaelisdonn.
Was talesandtails on Die Höhle der Löwen?
No, talesandtails did not appear on the German TV show Die Höhle der Löwen.
Is talesandtails backed by venture capital?
No, there is no known venture capital funding for talesandtails. Shareholders include petsnova Group (Mehrheit seit Juni 2025, Auctus-Portfolio).
How much does talesandtails spend on marketing?
talesandtails does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less talesandtails has to pay for each visit.
How much revenue does talesandtails make through Google?
The model estimate combines brand searches and organic traffic of talesandtails with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know talesandtails) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of talesandtails be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of talesandtails after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for talesandtails.