Brand profile · Germany
sunday Revenue, search volume and competitors 2026
Berlin-based premium supplement brand, at approximately €100M in 2022, CVC deal in 2024.
Fact sheet
- Founded
- 2013
- Founders
- Jörg Schweikart, Jan Gottschau
- Headquarters
- Berlin
- Company
- Sunday Natural Products GmbH
- Employees
- über 1.000 (laut Wikipedia, inkl. Tochtergesellschaften)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- No venture capital known
- Investors
- CVC Capital Partners (CVC Fund VIII, Private Equity)
- Funding rounds
- 2024: Private-Equity-Beteiligung (CVC Fund VIII), nicht veröffentlicht
Background and milestones
Jörg Schweikart, previously a media manager, wanted maximally pure supplements and founded Sunday Natural in 2013. The brand relies on a true clean label concept with fully listed ingredients and glass containers.
- 2013
Sunday Natural founded in Berlin by Jörg Schweikart.
- 2019
Robert Bosch joins and later leads marketing.
- 2022
Revenue of about EUR 100 million according to Wikipedia.
- 2024
CVC Capital Partners takes a stake via CVC Fund VIII; founder remains involved.
- 2025
In June Foodwatch criticizes influencer advertising for food supplements.
SWOT analysis of sunday
Editorial assessment based on the sources listed and the radar data.
Strengths
- About 49,500 brand searches per month in Germany.
- According to the OMR podcast growth was first financed from own cash flow, followed by a private equity partner for expansion.
- Revenue of about EUR 100 million (2022) and over 1 million customers according to Wikipedia and Private Equity Observer.
Weaknesses
- About 70 percent of revenue comes from Germany (OMR podcast).
- Criticism of influencer advertising and health claims (Foodwatch, June 2025).
Opportunities
- International expansion with CVC, for example in France, Italy, Poland and Vietnam.
- Broader range with more than 1,000 products and variants.
Threats
- Strict regulation of health claims for food supplements.
- Strong competition in the supplement market and brand-heavy demand.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about sunday
How much revenue does sunday make?
sunday generated around 100 million € in revenue in 2022 (partly documented). For 2024: CVC-Deal, Bewertung 800–900 Mio €. The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded sunday?
sunday was founded in 2013 by Jörg Schweikart and Jan Gottschau. The company is based in Berlin.
Was sunday on Die Höhle der Löwen?
No, sunday did not appear on the German TV show Die Höhle der Löwen.
Is sunday backed by venture capital?
No, there is no known venture capital funding for sunday. Shareholders include CVC Capital Partners (CVC Fund VIII, Private Equity).
How much does sunday spend on marketing?
sunday does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less sunday has to pay for each visit.
How much revenue does sunday make through Google?
The model estimate combines brand searches and organic traffic of sunday with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know sunday) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of sunday be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of sunday after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for sunday.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.