Brand profile · Germany
sunday Revenue, search volume and competitors 2026
Berlin-based premium supplement brand, at approximately €100M in 2022, CVC deal in 2024.
Fact sheet
- Founded
- 2013
- Founders
- Jörg Schweikart, Jan Gottschau
- Headquarters
- Berlin
- Company
- Sunday Natural Products GmbH
- Employees
- über 1.000 (laut Wikipedia, inkl. Tochtergesellschaften)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- No venture capital known
- Investors
- CVC Capital Partners (CVC Fund VIII, Private Equity)
- Funding rounds
- 2024: Private-Equity-Beteiligung (CVC Fund VIII), nicht veröffentlicht
sunday search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 49,500 | +22 % |
| Jun 2026 | 40,500 | -18 % |
| May 2026 | 49,500 | 0 % |
| Apr 2026 | 49,500 | -18 % |
| Mar 2026 | 60,500 | +22 % |
| Feb 2026 | 49,500 | 0 % |
| Jan 2026 | 49,500 | 0 % |
| Dec 2025 | 49,500 | -18 % |
| Nov 2025 | 60,500 | +22 % |
| Oct 2025 | 49,500 | 0 % |
| Sep 2025 | 49,500 | 0 % |
| Aug 2025 | 49,500 | 0 % |
| Jul 2025 | 49,500 | 0 % |
| Jun 2025 | 49,500 | 0 % |
| May 2025 | 49,500 | 0 % |
| Apr 2025 | 49,500 | 0 % |
| Mar 2025 | 49,500 | 0 % |
| Feb 2025 | 49,500 | 0 % |
| Jan 2025 | 49,500 | +22 % |
| Dec 2024 | 40,500 | -18 % |
| Nov 2024 | 49,500 | +22 % |
| Oct 2024 | 40,500 | 0 % |
| Sep 2024 | 40,500 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
sunday competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Background and milestones
Jörg Schweikart, previously a media manager, wanted maximally pure supplements and founded Sunday Natural in 2013. The brand relies on a true clean label concept with fully listed ingredients and glass containers.
- 2013
Sunday Natural founded in Berlin by Jörg Schweikart.
- 2019
Robert Bosch joins and later leads marketing.
- 2022
Revenue of about EUR 100 million according to Wikipedia.
- 2024
CVC Capital Partners takes a stake via CVC Fund VIII; founder remains involved.
- 2025
In June Foodwatch criticizes influencer advertising for food supplements.
SWOT analysis of sunday
Editorial assessment based on the sources listed and the radar data.
Strengths
- About 49,500 brand searches per month in Germany.
- According to the OMR podcast growth was first financed from own cash flow, followed by a private equity partner for expansion.
- Revenue of about EUR 100 million (2022) and over 1 million customers according to Wikipedia and Private Equity Observer.
Weaknesses
- About 70 percent of revenue comes from Germany (OMR podcast).
- Criticism of influencer advertising and health claims (Foodwatch, June 2025).
Opportunities
- International expansion with CVC, for example in France, Italy, Poland and Vietnam.
- Broader range with more than 1,000 products and variants.
Threats
- Strict regulation of health claims for food supplements.
- Strong competition in the supplement market and brand-heavy demand.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
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Sources
Frequently asked questions about sunday
How much revenue does sunday make?
sunday generated around 100 million € in revenue in 2022 (partly documented). For 2024: CVC-Deal, Bewertung 800–900 Mio €. The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
How many people search for sunday?
In Jul 2026, sunday was searched about 49,500 times per month on Google Germany, -6.1 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of sunday?
In the supplements niche, sunday ranks 8 of 45 by brand search volume. The strongest competitors are morenutrition, esn and ritual.
Who founded sunday?
sunday was founded in 2013 by Jörg Schweikart and Jan Gottschau. The company is based in Berlin.
Was sunday on Die Höhle der Löwen?
No, sunday did not appear on the German TV show Die Höhle der Löwen.
Is sunday backed by venture capital?
No, there is no known venture capital funding for sunday. Shareholders include CVC Capital Partners (CVC Fund VIII, Private Equity).
How much does sunday spend on marketing?
sunday does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less sunday has to pay for each visit.
How much revenue does sunday make through Google?
The model estimate combines brand searches and organic traffic of sunday with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know sunday) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of sunday be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of sunday after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for sunday.