Brand profile · Germany
stoertebekker Revenue, search volume and competitors 2026
Men's grooming DTC brand, projected above the €10M mark in 2026 and listed with Rossmann.
Fact sheet
- Founded
- 2017
- Founder
- Martin Picard
- Headquarters
- Obertshausen (Hessen)
- Company
- Störtebekker Shaving Accessories GmbH
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- BMH Beteiligungsmanagement Hessen (Lead), ISB Rheinland-Pfalz über Venture-Capital Rhein-Neckar, ein nicht genannter Co-Investor
- Funding rounds
- 2022: Beteiligungsrunde, oberer sechsstelliger Bereich
Background and milestones
Martin Picard enjoyed barbershops and felt a customer-focused brand was missing in this area. He founded Störtebekker in early 2017 and launched the first safety razor in a leather case at the end of 2017. Financing initially came from family funds and bank loans.
- 2017
Founding by Martin Picard, launch of the first safety razor in a leather case at the end of the year.
- 2022
Financing round in the upper six-figure range led by BMH Beteiligungsmanagement Hessen, with ISB via VC Rhein-Neckar and a co-investor.
- 2022
Funds used to expand distribution to further platforms, retail and barbershops.
SWOT analysis of stoertebekker
Editorial assessment based on the sources listed and the radar data.
Strengths
- Clear niche: barbershop-style shaving and beard care for home use.
- Sales via Amazon FBA and its own shop, about 30 percent of customers are women (gift purchases).
- Institutional investors (BMH, ISB) since 2022.
Weaknesses
- A small six-figure round limits scaling.
- No measurable brand search volume in the raw data (0 queries per month).
Opportunities
- Expansion into retail and barbershops as additional channels.
- Zero-waste shaving as a growing topic.
Threats
- Dependence on Amazon as a sales channel.
- Strong competition from established shaving brands and marketplace sellers.
What is behind the demand?
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Sources
Frequently asked questions about stoertebekker
How much revenue does stoertebekker make?
stoertebekker generated over 10 million € (Meldung) in revenue in 2026 (partly documented). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded stoertebekker?
stoertebekker was founded in 2017 by Martin Picard. The company is based in Obertshausen (Hessen).
Was stoertebekker on Die Höhle der Löwen?
No, stoertebekker did not appear on the German TV show Die Höhle der Löwen.
Is stoertebekker backed by venture capital?
Yes, stoertebekker is backed by venture capital. Investors include BMH Beteiligungsmanagement Hessen (Lead), ISB Rheinland-Pfalz über Venture-Capital Rhein-Neckar and ein nicht genannter Co-Investor. Known funding rounds: 2022: Beteiligungsrunde, oberer sechsstelliger Bereich.
How much does stoertebekker spend on marketing?
stoertebekker does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less stoertebekker has to pay for each visit.
How much revenue does stoertebekker make through Google?
The model estimate combines brand searches and organic traffic of stoertebekker with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know stoertebekker) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of stoertebekker be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of stoertebekker after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for stoertebekker.
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