Brand profile · Germany
Sternglas Revenue, search volume and competitors 2026
Hamburg watch brand in Bauhaus style, launched on Kickstarter in 2016, sold online and through more than 400 jewelers.
Fact sheet
- Founded
- 2016
- Founder
- Dustin Fontaine
- Headquarters
- Hamburg
- Company
- Sternglas GmbH
- Employees
- ca. 26 (Presseangaben)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Bootstrapped (no venture capital)
- Funding rounds
- 2016: Crowdfunding (Kickstarter), 16.000 €
Background and milestones
Dustin Fontaine took a job at a watch manufacturer at 16 and later worked as a web designer. At 21 he wanted to start his own watch company and launched self-designed Bauhaus watches via Kickstarter in 2016.
- 2016
Founded in Hamburg; Kickstarter campaign raises about 16,000 EUR for the first batch of watches.
- 2020
Around 25 employees; sales via Shopify store and jewelers.
SWOT analysis of Sternglas
Editorial assessment based on the sources listed and the radar data.
Strengths
- Clear positioning as a Bauhaus watch with sapphire glass in a price segment below established design brands.
- Dual distribution through its own shop and a network of more than 400 jewelers.
Weaknesses
- Small company size with about 26 employees and a balance sheet total of 3.1 million EUR (2023).
Opportunities
- Growing demand for minimalist analog watches as a counterweight to smartwatches.
- Expansion of jeweler retail abroad.
Threats
- Strong competition in the affordable design watch segment.
- Dependence on social media marketing and a single main channel, the online shop.
What is behind the demand?
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Sources
Frequently asked questions about Sternglas
How much revenue does Sternglas make?
There are no documented revenue figures for Sternglas. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded Sternglas?
Sternglas was founded in 2016 by Dustin Fontaine. The company is based in Hamburg.
Was Sternglas on Die Höhle der Löwen?
No, Sternglas did not appear on the German TV show Die Höhle der Löwen.
Is Sternglas backed by venture capital?
No, according to available information Sternglas has grown without venture capital (bootstrapped).
How much does Sternglas spend on marketing?
Sternglas does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less Sternglas has to pay for each visit.
How much revenue does Sternglas make through Google?
The model estimate combines brand searches and organic traffic of Sternglas with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know Sternglas) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of Sternglas be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of Sternglas after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for Sternglas.
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