Brand profile · Germany
smilesecret Revenue, search volume and competitors 2026
WatchlistAt-home teeth whitening (Phonebleaching), started in Lower Saxony in 2017; operator change after liquidation of the former KG in 2023.
Fact sheet
- Founded
- 2017
- Founder
- Vivien Wolter
- Headquarters
- Nordstemmen (frühere KG); aktuelle Betreiberin EP EURO POOL GmbH, Riethnordhausen/Giesen
- Company
- EP EURO POOL GmbH (aktuell), Smile Secret GmbH & Co. KG (früher)
- Employees
- über 100 (laut Karriereseite, Datum unbekannt)
- Die Höhle der Löwen (German TV show)
- Did not appear
smilesecret search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 1,000 | +14 % |
| Jun 2026 | 880 | 0 % |
| May 2026 | 880 | 0 % |
| Apr 2026 | 880 | -12 % |
| Mar 2026 | 1,000 | 0 % |
| Feb 2026 | 1,000 | 0 % |
| Jan 2026 | 1,000 | -23 % |
| Dec 2025 | 1,300 | 0 % |
| Nov 2025 | 1,300 | +30 % |
| Oct 2025 | 1,000 | 0 % |
| Sep 2025 | 1,000 | -23 % |
| Aug 2025 | 1,300 | -19 % |
| Jul 2025 | 1,600 | +23 % |
| Jun 2025 | 1,300 | -32 % |
| May 2025 | 1,900 | -21 % |
| Apr 2025 | 2,400 | 0 % |
| Mar 2025 | 2,400 | +26 % |
| Feb 2025 | 1,900 | -21 % |
| Jan 2025 | 2,400 | 0 % |
| Dec 2024 | 2,400 | -45 % |
| Nov 2024 | 4,400 | +52 % |
| Oct 2024 | 2,900 | +21 % |
| Sep 2024 | 2,400 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
smilesecret competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Personal Care Rank 34 of 60
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | Doonails | 165,000 | +6.5 % |
| 2 | glow25 | 49,500 | -12.9 % |
| 3 | rosental | 49,500 | +70.1 % |
| 4 | bite | 27,100 | +13.7 % |
| 5 | mate | 27,100 | -12.9 % |
| 6 | Typology | 27,100 | -24.8 % |
| 7 | mybacs | 22,200 | -6.9 % |
| 8 | colibri skincare | 18,100 | +6.5 % |
| 9 | pomelo | 18,100 | -28.9 % |
| 10 | yepoda | 18,100 | -1.5 % |
| 34 | smilesecret | 1,000 | +13.6 % |
Background and milestones
According to its careers page the company started as a startup in a living room and grew into a brand for at-home teeth whitening.
- 2017
SmileSecret founded.
- 2023
Provisional insolvency administrator in June, liquidation of the former KG in August.
SWOT analysis of smilesecret
Editorial assessment based on the sources listed and the radar data.
Strengths
- Established brand with sales in five countries according to its careers page.
- Own Phonebleaching product line in the niche segment of teeth whitening.
Weaknesses
- The former operating company is in liquidation according to register data.
- Low brand search volume of about 1,000 per month in Germany.
Opportunities
- The new operator EP EURO POOL GmbH can realign sales.
- Ongoing demand for at-home teeth whitening.
Threats
- Loss of trust caused by the insolvency and liquidation notices of 2023.
- Strong competition from drugstore and dental brands.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
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Sources
Frequently asked questions about smilesecret
How much revenue does smilesecret make?
There are no documented revenue figures for smilesecret. After login, the brand profile shows a model estimate of organic revenue based on 1,000 brand searches per month, split into brand and non-brand.
How many people search for smilesecret?
In Jul 2026, smilesecret was searched about 1,000 times per month on Google Germany, -42.5 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of smilesecret?
In the Personal Care niche, smilesecret ranks 34 of 60 by brand search volume. The strongest competitors are Doonails, glow25 and rosental.
Who founded smilesecret?
smilesecret was founded in 2017 by Vivien Wolter. The company is based in Nordstemmen (frühere KG); aktuelle Betreiberin EP EURO POOL GmbH, Riethnordhausen/Giesen.
Was smilesecret on Die Höhle der Löwen?
No, smilesecret did not appear on the German TV show Die Höhle der Löwen.
How much does smilesecret spend on marketing?
smilesecret does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less smilesecret has to pay for each visit.
How much revenue does smilesecret make through Google?
The model estimate combines brand searches and organic traffic of smilesecret with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know smilesecret) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of smilesecret be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of smilesecret after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for smilesecret.