Brand profile · Germany
smaints Revenue, search volume and competitors 2026
Medicinal mushroom direct brand from Thuringia with extracts, drinks and capsules, founded in 2020 by Christian Jung and Maximilian Endter.
Fact sheet
- Founded
- 2020
- Founders
- Christian Jung, Maximilian Endter
- Headquarters
- Steinbach-Hallenberg
- Company
- smaints UG
- Employees
- 4 Kernteam, 1 bis 10 laut Startbase
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Bootstrapped (no venture capital)
- Funding rounds
- 2022: Bankfinanzierung (kein VC)
Background and milestones
Since 2017 the founders ran an online retail business alongside their studies and side jobs and got interested in biohacking. There they discovered medicinal mushrooms and founded smaints in 2020.
- 2017
Start in e-commerce, first contact with medicinal mushrooms.
- 2020
smaints founded.
- 2022
Bank financing for growth.
SWOT analysis of smaints
Editorial assessment based on the sources listed and the radar data.
Strengths
- Direct sales with a strong customer base of over 35,000 customers according to the website.
- Broad range of extracts, drinks and capsules with organic certification.
Weaknesses
- Small team and no published revenue figures.
- Low brand search volume of about 1,000 per month in Germany.
Opportunities
- Growing interest in functional mushroom products, which the founders want to address by widening the range.
- Scaling through marketing, as the founders have so far worked without VC capital.
Threats
- Legal hurdles around health claims, which the founders themselves mention.
- Strong competition in the niche of functional mushroom products.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Frequently asked questions about smaints
How much revenue does smaints make?
There are no documented revenue figures for smaints. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded smaints?
smaints was founded in 2020 by Christian Jung and Maximilian Endter. The company is based in Steinbach-Hallenberg.
Was smaints on Die Höhle der Löwen?
No, smaints did not appear on the German TV show Die Höhle der Löwen.
Is smaints backed by venture capital?
No, according to available information smaints has grown without venture capital (bootstrapped).
How much does smaints spend on marketing?
smaints does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less smaints has to pay for each visit.
How much revenue does smaints make through Google?
The model estimate combines brand searches and organic traffic of smaints with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know smaints) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of smaints be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of smaints after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for smaints.
Want to make your own brand this visible?
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