Brand profile · Germany
sirplus Revenue, search volume and competitors 2026
WatchlistBerlin online supermarket for rescued food, founded in 2017, insolvent in 2024 and active again since the restart with a leaner structure.
Fact sheet
- Founded
- 2017
- Founders
- Raphael Fellmer, Martin Schott
- Headquarters
- Berlin
- Employees
- Vor der Insolvenz etwa 90, Ende 2023 unter 30
- Die Höhle der Löwen (German TV show)
- Yes, season 6 (2019)
- Deal on the show
- No
- Funding
- Venture capital backed
- Investors
- SevenVentures (ProSiebenSat.1), Impact-Investoren, Crowdinvesting-Anleger
- Funding rounds
- 2019: Impact-Investment, über 500.000 € (drei Impact-Investoren); 2020: Crowdinvesting, 550.000 €; 2022: Media-for-Equity, einstelliger million-Betrag
Background and milestones
Raphael Fellmer has worked against food waste since 2009 and helped build the foodsharing movement. In 2017 he founded SIRPLUS with partners to sell surplus food through regular retail.
- 2017
SIRPLUS launches in Berlin.
- 2019
Appearance on Die Höhle der Löwen (700,000 EUR for 6%), no deal.
- 2022
Media-for-equity investment by SevenVentures in the single-digit million range.
- 2024
Insolvency filing in January, restart through purchase of brand and domain in May.
SWOT analysis of sirplus
Editorial assessment based on the sources listed and the radar data.
Strengths
- The brand has about 12,100 brand searches per month and, per the shop, over 160,000 customers.
- The restart relies on a lean structure without fresh produce and without paid advertising.
Weaknesses
- The January 2024 insolvency filing damaged trust among investors and customers.
- Earlier financing was tied closely to growth, and a planned round failed in December 2023.
Opportunities
- Demand for affordable food grows in times of high prices.
- A niche with sustainability appeal allows community-driven growth.
Threats
- The offer depends on the availability of surplus from manufacturers and wholesalers.
- Large retailers and discount platforms compete for price-conscious customers.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
- Handelsblatt: Insolvenz, 12.01.2024, Belegschaft 90 auf unter 30
- vegconomist: Neustart, Übernahme von Marke und Domain (15.05.2024)
- Retail News: Re-Start, über 100.000 Kunden
- GFM Nachrichten: Neustart über UG Lebensmittelretten Ecoplus, ohne Frischware
- Tagesspiegel: Neustart nach Insolvenzantrag
- DHDL.info: Staffel 6, Folge 6, 700.000 € für 6 %, kein Deal
- Startbase: SevenVentures-Investment (04.10.2022)
- fuer-gruender.de: Finanzierung, 550.000 € Crowdinvesting, Umsatz, Team
- SIRPLUS Shop: 160.000 Kunden, 5 Mio. kg, Rabatte
Frequently asked questions about sirplus
How much revenue does sirplus make?
There are no documented revenue figures for sirplus. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded sirplus?
sirplus was founded in 2017 by Raphael Fellmer and Martin Schott. The company is based in Berlin.
Was sirplus on Die Höhle der Löwen?
Yes, sirplus appeared on the German TV show Die Höhle der Löwen in season 6 (2019). No deal was made on the show.
Is sirplus backed by venture capital?
Yes, sirplus is backed by venture capital. Investors include SevenVentures (ProSiebenSat.1), Impact-Investoren and Crowdinvesting-Anleger. Known funding rounds: 2019: Impact-Investment, über 500.000 € (drei Impact-Investoren); 2020: Crowdinvesting, 550.000 €; 2022: Media-for-Equity, einstelliger million-Betrag.
How much does sirplus spend on marketing?
sirplus does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less sirplus has to pay for each visit.
How much revenue does sirplus make through Google?
The model estimate combines brand searches and organic traffic of sirplus with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know sirplus) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of sirplus be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of sirplus after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for sirplus.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.