Brand profile · Germany
sheko Revenue, search volume and competitors 2026
Hamburg brand for meal replacement shakes, almost entirely D2C in ten countries, with a layered corporate structure and no published revenue.
Fact sheet
- Founded
- 2014
- Founders
- Fabienne, Dustin Fleck
- Headquarters
- Hamburg
- Company
- SHEKO GmbH (Marke zudem mit GermanFit GmbH verbunden)
- Employees
- ca. 10 (2020, GermanFit GmbH)
- Die Höhle der Löwen (German TV show)
- Did not appear
Background and milestones
According to the company, Fabienne and Dustin developed their own shake in 2014 because they could not find one combining nutritional quality and taste. The shake grew into a product family with collagen and other supplements.
- 2014
Brand SHEKO founded, according to the company.
- 2015
GermanFit GmbH is founded by Dustin Fleck in Mülheim an der Ruhr.
- 2019
Headquarters move to Hamburg.
- 2023
Allmedica Arzneimittel GmbH is renamed SHEKO GmbH and moved from Frankfurt to Hamburg.
SWOT analysis of sheko
Editorial assessment based on the sources listed and the radar data.
Strengths
- With 90,500 monthly brand searches, SHEKO is in high demand in the meal replacement shake segment.
- Its own shop serves ten European countries and more than 200,000 customers, according to the company.
Weaknesses
- The corporate structure with GermanFit GmbH and SHEKO GmbH is not clear from the outside.
- Revenue and headcount are not published, so the company's size is hard to gauge.
Opportunities
- Collagen, other supplements and baking mixes extend the range beyond the core shake.
- Sales in ten countries leave room for further markets.
Threats
- Retail brands such as Almased and Yokebe and shake lines of sports nutrition brands compete in the same niche.
- The brand depends heavily on its own online shop and therefore on advertising and search channels.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about sheko
How much revenue does sheko make?
There are no documented revenue figures for sheko. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded sheko?
sheko was founded in 2014 by Fabienne and Dustin Fleck. The company is based in Hamburg.
Was sheko on Die Höhle der Löwen?
No, sheko did not appear on the German TV show Die Höhle der Löwen.
How much does sheko spend on marketing?
sheko does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less sheko has to pay for each visit.
How much revenue does sheko make through Google?
The model estimate combines brand searches and organic traffic of sheko with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know sheko) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of sheko be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of sheko after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for sheko.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.