Brand profile · Germany
schlappy Revenue, search volume and competitors 2026
Hessian-Bavarian provider of EVA clogs and cloud shoes, founded in 2020 and sold mainly online.
Fact sheet
- Founded
- 2020
- Founders
- Turgut Özer, Alaaddin Işik
- Headquarters
- Niedernberg
- Company
- Schlappy GmbH
- Die Höhle der Löwen (German TV show)
- Did not appear
schlappy search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 14,800 | +22 % |
| Jun 2026 | 12,100 | +22 % |
| May 2026 | 9,900 | +50 % |
| Apr 2026 | 6,600 | +22 % |
| Mar 2026 | 5,400 | 0 % |
| Feb 2026 | 5,400 | 0 % |
| Jan 2026 | 5,400 | -33 % |
| Dec 2025 | 8,100 | +84 % |
| Nov 2025 | 4,400 | +22 % |
| Oct 2025 | 3,600 | 0 % |
| Sep 2025 | 3,600 | -56 % |
| Aug 2025 | 8,100 | -33 % |
| Jul 2025 | 12,100 | 0 % |
| Jun 2025 | 12,100 | +49 % |
| May 2025 | 8,100 | +23 % |
| Apr 2025 | 6,600 | 0 % |
| Mar 2025 | 6,600 | +50 % |
| Feb 2025 | 4,400 | -19 % |
| Jan 2025 | 5,400 | 0 % |
| Dec 2024 | 5,400 | 0 % |
| Nov 2024 | 5,400 | +23 % |
| Oct 2024 | 4,400 | -33 % |
| Sep 2024 | 6,600 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
schlappy competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Clothing Rank 14 of 41
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | gymshark | 246,000 | -13.0 % |
| 2 | teveo | 246,000 | +6.5 % |
| 3 | kapten and son | 201,000 | +6.3 % |
| 4 | snocks | 135,000 | -19.2 % |
| 5 | got-bag | 110,000 | +13.4 % |
| 6 | lfdy | 110,000 | +13.4 % |
| 7 | sassyclassy | 74,000 | 0.0 % |
| 8 | giesswein | 60,500 | -28.8 % |
| 9 | pammys | 60,500 | +56.7 % |
| 10 | oceansapart | 27,100 | -18.1 % |
| 14 | schlappy | 14,800 | +55.2 % |
SEO and visibility data for schlappy (schlappy.de)
schlappy.de reaches an estimated 3,474 organic visits per month.
Around 14,800 brand searches per month compare with an estimated 3,474 organic visits. Brand searches therefore exceed the estimated organic traffic (factor 4.3). The Google visibility of schlappy is strongly brand-driven: most visits are likely to come from the brand name.
Comparison with competitors in Clothing
| Brand | OP Score | Traffic | Keywords | Ref. domains | Domain Rank |
|---|---|---|---|---|---|
| Asket | 56 | 5,584 | 85 | 1,585 | 45 |
| pesoclo | – | 120,107 | – | – | – |
| OLAKALA | – | 39,984 | – | – | – |
| valkental | – | 17,134 | – | – | – |
| schlappy | – | 3,474 | – | – | – |
| pammys | – | 38 | – | – | – |
Source: Visibly AI Online Presence (domain universe, DataForSEO). Traffic and keywords are estimates, brand searches come from Google Keyword Planner.
Background and milestones
- 2020
Founding of Schlappy GmbH (initially Heusenstamm)
- 2021
Strong demand increase in summer, imitators on the market
SWOT analysis of schlappy
Editorial assessment based on the sources listed and the radar data.
Strengths
- Low price point of roughly 30 to 40 euros for the original models.
- Over 400,000 customers and 4.76 stars across more than 2,400 reviews per website.
Weaknesses
- Dependence on a single product material (EVA) and few model families.
- No published revenue figures, low transparency.
Opportunities
- 14,800 monthly brand searches leave room for direct sales.
- Extension with kids and winter lines (Fur, Cozy) and bags.
Threats
- Numerous imitators in the segment per 2021 product review.
- Dependence on Amazon as a sales channel besides the own shop.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
antonioblago.com and Visibly AI are one hub: one account for both sites. After signing in you land right back here.
Sources
Frequently asked questions about schlappy
How much revenue does schlappy make?
There are no documented revenue figures for schlappy. After login, the brand profile shows a model estimate of organic revenue based on 14,800 brand searches per month, split into brand and non-brand.
How many people search for schlappy?
In Jul 2026, schlappy was searched about 14,800 times per month on Google Germany, +13.9 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of schlappy?
In the Clothing niche, schlappy ranks 14 of 41 by brand search volume. The strongest competitors are gymshark, teveo and kapten and son.
Who founded schlappy?
schlappy was founded in 2020 by Turgut Özer and Alaaddin Işik. The company is based in Niedernberg.
Was schlappy on Die Höhle der Löwen?
No, schlappy did not appear on the German TV show Die Höhle der Löwen.
How much does schlappy spend on marketing?
schlappy does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less schlappy has to pay for each visit.
How much revenue does schlappy make through Google?
The model estimate combines brand searches and organic traffic of schlappy with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know schlappy) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of schlappy be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The SEO and visibility data section on this page shows the organic traffic and ranking keywords of schlappy.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for schlappy.