Brand profile · Germany
schlappy Revenue, search volume and competitors 2026
Hessian-Bavarian provider of EVA clogs and cloud shoes, founded in 2020 and sold mainly online.
Fact sheet
- Founded
- 2020
- Founders
- Turgut Özer, Alaaddin Işik
- Headquarters
- Niedernberg
- Company
- Schlappy GmbH
- Die Höhle der Löwen (German TV show)
- Did not appear
Background and milestones
- 2020
Founding of Schlappy GmbH (initially Heusenstamm)
- 2021
Strong demand increase in summer, imitators on the market
SWOT analysis of schlappy
Editorial assessment based on the sources listed and the radar data.
Strengths
- Low price point of roughly 30 to 40 euros for the original models.
- Over 400,000 customers and 4.76 stars across more than 2,400 reviews per website.
Weaknesses
- Dependence on a single product material (EVA) and few model families.
- No published revenue figures, low transparency.
Opportunities
- 14,800 monthly brand searches leave room for direct sales.
- Extension with kids and winter lines (Fur, Cozy) and bags.
Threats
- Numerous imitators in the segment per 2021 product review.
- Dependence on Amazon as a sales channel besides the own shop.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about schlappy
How much revenue does schlappy make?
There are no documented revenue figures for schlappy. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded schlappy?
schlappy was founded in 2020 by Turgut Özer and Alaaddin Işik. The company is based in Niedernberg.
Was schlappy on Die Höhle der Löwen?
No, schlappy did not appear on the German TV show Die Höhle der Löwen.
How much does schlappy spend on marketing?
schlappy does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less schlappy has to pay for each visit.
How much revenue does schlappy make through Google?
The model estimate combines brand searches and organic traffic of schlappy with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know schlappy) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of schlappy be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of schlappy after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for schlappy.
Want to make your own brand this visible?
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