Brand profile · Germany
sassyclassy Revenue, search volume and competitors 2026
Fashion DTC brand from Osnabrück, most recently ~40 Mio. € in revenue (2022), with growth percentages recorded since then.
Fact sheet
- Founded
- 2014
- Founders
- Boaz Lichtenstein, Denys Lichtenstein, Roxana Lichtenstein
- Headquarters
- München
- Company
- RODEBO-Lifestyle GmbH
- Employees
- über 60 (2025)
- Die Höhle der Löwen (German TV show)
- Did not appear
sassyclassy search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 74,000 | 0 % |
| Jun 2026 | 74,000 | 0 % |
| May 2026 | 74,000 | 0 % |
| Apr 2026 | 74,000 | -18 % |
| Mar 2026 | 90,500 | 0 % |
| Feb 2026 | 90,500 | 0 % |
| Jan 2026 | 90,500 | +22 % |
| Dec 2025 | 74,000 | 0 % |
| Nov 2025 | 74,000 | 0 % |
| Oct 2025 | 74,000 | -18 % |
| Sep 2025 | 90,500 | 0 % |
| Aug 2025 | 90,500 | 0 % |
| Jul 2025 | 90,500 | 0 % |
| Jun 2025 | 90,500 | +22 % |
| May 2025 | 74,000 | -18 % |
| Apr 2025 | 90,500 | 0 % |
| Mar 2025 | 90,500 | +22 % |
| Feb 2025 | 74,000 | 0 % |
| Jan 2025 | 74,000 | 0 % |
| Dec 2024 | 74,000 | -33 % |
| Nov 2024 | 110,000 | +22 % |
| Oct 2024 | 90,500 | 0 % |
| Sep 2024 | 90,500 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
sassyclassy competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Clothing Rank 7 of 41
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | gymshark | 246,000 | -13.0 % |
| 2 | teveo | 246,000 | +6.5 % |
| 3 | kapten and son | 201,000 | +6.3 % |
| 4 | snocks | 135,000 | -19.2 % |
| 5 | got-bag | 110,000 | +13.4 % |
| 6 | lfdy | 110,000 | +13.4 % |
| 7 | sassyclassy | 74,000 | 0.0 % |
| 8 | giesswein | 60,500 | -28.8 % |
| 9 | pammys | 60,500 | +56.7 % |
| 10 | oceansapart | 27,100 | -18.1 % |
SEO and visibility data for sassyclassy (sassyclassy.de)
sassyclassy.de reaches an Online Presence Score of 67/100, an estimated 179,533 organic visits per month and 4,674 ranking keywords.
Around 74,000 brand searches per month compare with an estimated 179,533 organic visits. Brand searches equal 41 % of organic traffic. The visibility of sassyclassy is mixed: besides brand searches, generic keywords bring a noticeable share of visits.
In the Clothing niche, sassyclassy ranks 1 of 5 brands with visibility data by Online Presence Score.
Comparison with competitors in Clothing
| Brand | OP Score | Traffic | Keywords | Ref. domains | Domain Rank |
|---|---|---|---|---|---|
| sassyclassy | 67 | 179,533 | 4,674 | 296 | 56 |
| gymshark | 45 | 280,925 | 0 | 99 | 23 |
| teveo | – | 184,461 | – | – | – |
| lfdy | – | 131,970 | – | – | – |
| OLAKALA | – | 39,984 | – | – | – |
| pammys | – | 38 | – | – | – |
Source: Visibly AI Online Presence (domain universe, DataForSEO). Traffic and keywords are estimates, brand searches come from Google Keyword Planner.
Background and milestones
The three siblings come from a third-generation fashion family: the grandparents sold children's and women's clothing, the mother is a designer, the father produced collections for TV shopping channels. Roxana was 18 at founding, her brothers in their early twenties.
- 2014
Founding of SASSYCLASSY in Munich by three siblings.
- 2019
Revenue of about EUR 6 million.
- 2021
Projected revenue of EUR 28 million with about 60 employees.
- 2022
Denys Lichtenstein launches a data analytics agency, first client is Snocks.
- 2025
First pop-up store in Munich.
SWOT analysis of sassyclassy
Editorial assessment based on the sources listed and the radar data.
Strengths
- Data-driven steering through its own BI system with KPIs such as margin, returns and conversion.
- Short production cycles with manufacturing in Italy and France.
- Very high brand search of about 74,000 per month in Germany shows strong awareness.
Weaknesses
- About 95 percent of revenue comes from Germany, the rest from Austria.
- Pure online business without a permanent store, only one pop-up in 2025.
Opportunities
- Planned expansion into further European markets.
- New sportswear line with more than 30 pieces broadens the range.
Threats
- Strong dependence on social media advertising and influencer marketing (2020 budget EUR 2.2 million according to OMR).
- High competition from fast fashion providers in online fashion retail.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
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Sources
- OMR Daily
- TextilWirtschaft
- OMR: Sassy Classy Modelabel
- SASSYCLASSY: About us
- SASSYCLASSY: Impressum
- Startupvalley: SASSYCLASSY
Frequently asked questions about sassyclassy
How much revenue does sassyclassy make?
sassyclassy generated around 40 million € in revenue in 2022 (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
How many people search for sassyclassy?
In Jul 2026, sassyclassy was searched about 74,000 times per month on Google Germany, -12.9 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of sassyclassy?
In the Clothing niche, sassyclassy ranks 7 of 41 by brand search volume. The strongest competitors are gymshark, teveo and kapten and son.
Who founded sassyclassy?
sassyclassy was founded in 2014 by Boaz Lichtenstein, Denys Lichtenstein and Roxana Lichtenstein. The company is based in München.
Was sassyclassy on Die Höhle der Löwen?
No, sassyclassy did not appear on the German TV show Die Höhle der Löwen.
How much does sassyclassy spend on marketing?
sassyclassy does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less sassyclassy has to pay for each visit.
How much revenue does sassyclassy make through Google?
The model estimate combines brand searches and organic traffic of sassyclassy with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know sassyclassy) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of sassyclassy be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The SEO and visibility data section on this page shows the organic traffic and ranking keywords of sassyclassy.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for sassyclassy.