Brand profile · Germany
sandhya Revenue, search volume and competitors 2026
Ayurveda-inspired food supplements (vedi line), about 200,000 customers by the company's own count, sold in DACH and the Netherlands.
Fact sheet
- Founded
- 2022
- Founders
- Edmond Hübner, Charlotte Ahlschwede
- Headquarters
- Zug (Schweiz)
- Company
- Sandhya AG
- Die Höhle der Löwen (German TV show)
- Did not appear
Background and milestones
Edmond Hübner and Charlotte Ahlschwede built the brand together, according to their own account, combining Ayurvedic recipes with plant-based knowledge. Sandhya GmbH was registered in Grünwald in 2022, and vedi up launched in 2023.
- 2022
Sandhya GmbH founded in Grünwald (register data).
- 2023
Market launch with vedi up, over 50,000 customers after the first year (byrd).
- 2023
Sandhya AG registered in Zug on 6 November.
SWOT analysis of sandhya
Editorial assessment based on the sources listed and the radar data.
Strengths
- Around 200,000 customers by the company's own count show a broad customer base for a young brand.
- Sales run through its shop, pharmacies (Shop Apotheke, DocMorris) and retail partners in four countries.
Weaknesses
- Revenue and funding are not published, so profitability cannot be assessed.
- With 390 monthly brand searches, brand awareness in Germany is still low.
Opportunities
- The planned Amazon entry can add reach.
- The pharmacy channel reaches buyers outside its own shop.
Threats
- The food supplement market is highly competitive, with Sunday Natural and drugstore brands targeting the same audience.
- Food supplements are subject to strict advertising rules, which limits product communication.
What is behind the demand?
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Sources
Frequently asked questions about sandhya
How much revenue does sandhya make?
There are no documented revenue figures for sandhya. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded sandhya?
sandhya was founded in 2022 by Edmond Hübner and Charlotte Ahlschwede. The company is based in Zug (Schweiz).
Was sandhya on Die Höhle der Löwen?
No, sandhya did not appear on the German TV show Die Höhle der Löwen.
How much does sandhya spend on marketing?
sandhya does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less sandhya has to pay for each visit.
How much revenue does sandhya make through Google?
The model estimate combines brand searches and organic traffic of sandhya with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know sandhya) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of sandhya be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of sandhya after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for sandhya.
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