Brand profile · Germany
salted Revenue, search volume and competitors 2026
salted is a Berlin-based D2C skincare brand with vegan products based on micro and macroalgae, founded in 2020 by Moritz Richter and Florian Karber.
Fact sheet
- Founded
- 2020
- Founders
- Moritz Richter, Florian Karber
- Headquarters
- Berlin
- Company
- salted GmbH
- Employees
- 11 bis 50
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- Invisible Hand Ventures, ECP Growth, GoodFace Capital
- Funding rounds
- 2020: Angel, k. A.
Background and milestones
salted emerged as a Berlin D2C brand for vegan skincare with algae and marine actives. Founders Moritz Richter and Florian Karber built the brand online and describe their approach as skincare from the sea.
- 2020
salted GmbH founded in Berlin; angel funding from Invisible Hand Ventures in September.
SWOT analysis of salted
Editorial assessment based on the sources listed and the radar data.
Strengths
- Clear brand promise with marine actives and the proprietary SeaSync complex.
- According to database entries, investors from the beauty and venture space are on board.
- A 60-day satisfaction guarantee lowers the purchase barrier in the online shop.
Weaknesses
- Revenue and profitability are not publicly documented.
- Brand search volume of about 4,400 per month is low compared with large skincare brands.
Opportunities
- Demand for vegan and sustainable skincare allows growth through retail.
- Expansion via Amazon and drugstore or specialist retail can increase reach.
Threats
- Strong competition in D2C skincare with high customer acquisition costs.
- Dependence on paid channels and marketplaces such as Amazon.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about salted
How much revenue does salted make?
There are no documented revenue figures for salted. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded salted?
salted was founded in 2020 by Moritz Richter and Florian Karber. The company is based in Berlin.
Was salted on Die Höhle der Löwen?
No, salted did not appear on the German TV show Die Höhle der Löwen.
Is salted backed by venture capital?
Yes, salted is backed by venture capital. Investors include Invisible Hand Ventures, ECP Growth and GoodFace Capital. Known funding rounds: 2020: Angel, k. A..
How much does salted spend on marketing?
salted does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less salted has to pay for each visit.
How much revenue does salted make through Google?
The model estimate combines brand searches and organic traffic of salted with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know salted) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of salted be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of salted after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for salted.
Want to make your own brand this visible?
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