Brand profile · Germany
royfort Revenue, search volume and competitors 2026
Berlin brand for luxury bed linen and home textiles made in Europe, with online shops for DE and CH and retail partners such as KaDeWe and Alsterhaus.
Fact sheet
- Founded
- 2017
- Founder
- Valentin von Royfort
- Headquarters
- Berlin
- Company
- Royfort GmbH
- Employees
- 6 (2023)
- Die Höhle der Löwen (German TV show)
- Did not appear
royfort search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 1,900 | 0 % |
| Jun 2026 | 1,900 | 0 % |
| May 2026 | 1,900 | 0 % |
| Apr 2026 | 1,900 | +19 % |
| Mar 2026 | 1,600 | -45 % |
| Feb 2026 | 2,900 | +21 % |
| Jan 2026 | 2,400 | 0 % |
| Dec 2025 | 2,400 | -45 % |
| Nov 2025 | 4,400 | +83 % |
| Oct 2025 | 2,400 | 0 % |
| Sep 2025 | 2,400 | +26 % |
| Aug 2025 | 1,900 | 0 % |
| Jul 2025 | 1,900 | 0 % |
| Jun 2025 | 1,900 | 0 % |
| May 2025 | 1,900 | 0 % |
| Apr 2025 | 1,900 | -21 % |
| Mar 2025 | 2,400 | -17 % |
| Feb 2025 | 2,900 | +21 % |
| Jan 2025 | 2,400 | 0 % |
| Dec 2024 | 2,400 | -33 % |
| Nov 2024 | 3,600 | +50 % |
| Oct 2024 | 2,400 | 0 % |
| Sep 2024 | 2,400 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
royfort competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Home & Living Rank 19 of 38
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | westwing | 201,000 | +6.3 % |
| 2 | emma | 74,000 | +22.3 % |
| 3 | Bett1 | 60,500 | -6.9 % |
| 4 | everdrop | 60,500 | +6.5 % |
| 5 | HAY | 18,100 | 0.0 % |
| 6 | ooni | 18,100 | -1.5 % |
| 7 | jungholz | 12,100 | +30.1 % |
| 8 | duschbrocken | 9,900 | -14.2 % |
| 9 | vetsak | 9,900 | -8.0 % |
| 10 | misspompadour | 8,100 | -8.0 % |
| 19 | royfort | 1,900 | 0.0 % |
Background and milestones
The founders wanted to offer high-quality white bed linen in a minimalist design and had it made in a Portuguese family business. According to a 2018 review the range started with a single bed linen type in two colours.
- 2017
Royfort GmbH founded in Berlin.
- 2018
Bed linen already on the market, sets from 129 euros according to a review.
SWOT analysis of royfort
Editorial assessment based on the sources listed and the radar data.
Strengths
- Premium positioning with GOTS-certified cotton and production in Europe.
- Combination of own online shop and partners such as KaDeWe, Alsterhaus and Breuninger.
Weaknesses
- Small company with six employees and about 2.4 million euros revenue (2023).
- Low brand search volume of about 1,900 per month in Germany.
Opportunities
- Premium bed linen is a clearly defined niche in which the brand and its physical partners can reinforce each other.
Threats
- Strong competition from established bed linen makers and online brands.
- Price level of 159 to 339 euros limits the target group.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
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Frequently asked questions about royfort
How much revenue does royfort make?
royfort generated around 2,37 million € (Bilanz 2023 laut Implisense) in revenue in 2023 (partly documented). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
How many people search for royfort?
In Jul 2026, royfort was searched about 1,900 times per month on Google Germany, +0.0 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of royfort?
In the Home & Living niche, royfort ranks 19 of 38 by brand search volume. The strongest competitors are westwing, emma and Bett1.
Who founded royfort?
royfort was founded in 2017 by Valentin von Royfort. The company is based in Berlin.
Was royfort on Die Höhle der Löwen?
No, royfort did not appear on the German TV show Die Höhle der Löwen.
How much does royfort spend on marketing?
royfort does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less royfort has to pay for each visit.
How much revenue does royfort make through Google?
The model estimate combines brand searches and organic traffic of royfort with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know royfort) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of royfort be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of royfort after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for royfort.