Brand profile · Germany
royfort Revenue, search volume and competitors 2026
Berlin brand for luxury bed linen and home textiles made in Europe, with online shops for DE and CH and retail partners such as KaDeWe and Alsterhaus.
Fact sheet
- Founded
- 2017
- Founder
- Valentin von Royfort
- Headquarters
- Berlin
- Company
- Royfort GmbH
- Employees
- 6 (2023)
- Die Höhle der Löwen (German TV show)
- Did not appear
Background and milestones
The founders wanted to offer high-quality white bed linen in a minimalist design and had it made in a Portuguese family business. According to a 2018 review the range started with a single bed linen type in two colours.
- 2017
Royfort GmbH founded in Berlin.
- 2018
Bed linen already on the market, sets from 129 euros according to a review.
SWOT analysis of royfort
Editorial assessment based on the sources listed and the radar data.
Strengths
- Premium positioning with GOTS-certified cotton and production in Europe.
- Combination of own online shop and partners such as KaDeWe, Alsterhaus and Breuninger.
Weaknesses
- Small company with six employees and about 2.4 million euros revenue (2023).
- Low brand search volume of about 1,900 per month in Germany.
Opportunities
- Premium bed linen is a clearly defined niche in which the brand and its physical partners can reinforce each other.
Threats
- Strong competition from established bed linen makers and online brands.
- Price level of 159 to 339 euros limits the target group.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Frequently asked questions about royfort
How much revenue does royfort make?
royfort generated around 2,37 million € (Bilanz 2023 laut Implisense) in revenue in 2023 (partly documented). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded royfort?
royfort was founded in 2017 by Valentin von Royfort. The company is based in Berlin.
Was royfort on Die Höhle der Löwen?
No, royfort did not appear on the German TV show Die Höhle der Löwen.
How much does royfort spend on marketing?
royfort does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less royfort has to pay for each visit.
How much revenue does royfort make through Google?
The model estimate combines brand searches and organic traffic of royfort with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know royfort) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of royfort be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of royfort after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for royfort.
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