Brand profile · Germany
rosental Revenue, search volume and competitors 2026
Beauty DTC brand, €20M (2023) according to a founder interview.
Fact sheet
- Founded
- 2017
- Founders
- Alexander Pelz, Tung Nguyen
- Headquarters
- Mannheim
- Company
- Rosental Organics GmbH
- Employees
- 64 (Juli 2026, laut Tracxn-Suchauszug)
- Die Höhle der Löwen (German TV show)
- Did not appear
rosental search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 49,500 | +83 % |
| Jun 2026 | 27,100 | -18 % |
| May 2026 | 33,100 | +22 % |
| Apr 2026 | 27,100 | 0 % |
| Mar 2026 | 27,100 | +22 % |
| Feb 2026 | 22,200 | -18 % |
| Jan 2026 | 27,100 | 0 % |
| Dec 2025 | 27,100 | -18 % |
| Nov 2025 | 33,100 | +22 % |
| Oct 2025 | 27,100 | 0 % |
| Sep 2025 | 27,100 | 0 % |
| Aug 2025 | 27,100 | 0 % |
| Jul 2025 | 27,100 | -45 % |
| Jun 2025 | 49,500 | +50 % |
| May 2025 | 33,100 | 0 % |
| Apr 2025 | 33,100 | 0 % |
| Mar 2025 | 33,100 | +22 % |
| Feb 2025 | 27,100 | 0 % |
| Jan 2025 | 27,100 | -18 % |
| Dec 2024 | 33,100 | 0 % |
| Nov 2024 | 33,100 | +22 % |
| Oct 2024 | 27,100 | 0 % |
| Sep 2024 | 27,100 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
rosental competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Personal Care Rank 3 of 60
SEO and visibility data for rosental (rosental.de)
rosental.de reaches an estimated 37,303 organic visits per month.
Around 49,500 brand searches per month compare with an estimated 37,303 organic visits. Brand searches therefore exceed the estimated organic traffic (factor 1.3). The Google visibility of rosental is strongly brand-driven: most visits are likely to come from the brand name.
Comparison with competitors in Personal Care
| Brand | OP Score | Traffic | Keywords | Ref. domains | Domain Rank |
|---|---|---|---|---|---|
| Typology | 70 | 77,189 | 20,085 | 4,285 | 53 |
| colibri skincare | – | 43,654 | – | – | – |
| rosental | – | 37,303 | – | – | – |
| maleup | – | 19,846 | – | – | – |
| bears with benefits | – | 16,782 | – | – | – |
| yepoda | – | 12,218 | – | – | – |
Source: Visibly AI Online Presence (domain universe, DataForSEO). Traffic and keywords are estimates, brand searches come from Google Keyword Planner.
Background and milestones
Alexander Pelz founded Rosental Organics in 2017 at the GiG7 founders' center in Mannheim as a natural cosmetics brand with a minimal-ingredients approach. The range avoids parabens, silicones and sulfates; Tung Nguyen is listed as co-founder for data science.
- 2017
Rosental Organics founded in Mannheim by Alexander Pelz.
- 2018
Based at the GiG7 founders' center in Mannheim, natural cosmetics range including face tonic and face rollers.
- 2024
According to a podcast interview with Alexander Pelz about EUR 20 million annual revenue as an e-commerce brand (date not confirmed in the excerpt).
SWOT analysis of rosental
Editorial assessment based on the sources listed and the radar data.
Strengths
- About 49,500 brand searches per month in Germany.
- Clear brand promise with a minimal ingredient list and no parabens, silicones or sulfates.
- According to a podcast interview about EUR 20 million in revenue as a pure e-commerce brand.
Weaknesses
- With about 64 employees considerably smaller than large cosmetics groups.
Opportunities
- Additional distribution via drugstores and perfumeries: the brand is listed at dm and Douglas.
- Range extension beyond skincare and beauty tools.
Threats
- Strong competition in the natural cosmetics market.
- Dependence on online advertising and marketplaces as a sales channel.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
antonioblago.com and Visibly AI are one hub: one account for both sites. After signing in you land right back here.
Sources
Frequently asked questions about rosental
How much revenue does rosental make?
rosental generated around 20 million € in revenue in 2023 (documented in annual reports or registers). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
How many people search for rosental?
In Jul 2026, rosental was searched about 49,500 times per month on Google Germany, +0.0 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of rosental?
In the Personal Care niche, rosental ranks 3 of 60 by brand search volume. The strongest competitors are Doonails, glow25 and bite.
Who founded rosental?
rosental was founded in 2017 by Alexander Pelz and Tung Nguyen. The company is based in Mannheim.
Was rosental on Die Höhle der Löwen?
No, rosental did not appear on the German TV show Die Höhle der Löwen.
How much does rosental spend on marketing?
rosental does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less rosental has to pay for each visit.
How much revenue does rosental make through Google?
The model estimate combines brand searches and organic traffic of rosental with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know rosental) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of rosental be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The SEO and visibility data section on this page shows the organic traffic and ranking keywords of rosental.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for rosental.