Brand profile · Germany
rosental Revenue, search volume and competitors 2026
Beauty DTC brand, €20M (2023) according to a founder interview.
Fact sheet
- Founded
- 2017
- Founders
- Alexander Pelz, Tung Nguyen
- Headquarters
- Mannheim
- Company
- Rosental Organics GmbH
- Employees
- 64 (Juli 2026, laut Tracxn-Suchauszug)
- Die Höhle der Löwen (German TV show)
- Did not appear
Background and milestones
Alexander Pelz founded Rosental Organics in 2017 at the GiG7 founders' center in Mannheim as a natural cosmetics brand with a minimal-ingredients approach. The range avoids parabens, silicones and sulfates; Tung Nguyen is listed as co-founder for data science.
- 2017
Rosental Organics founded in Mannheim by Alexander Pelz.
- 2018
Based at the GiG7 founders' center in Mannheim, natural cosmetics range including face tonic and face rollers.
- 2024
According to a podcast interview with Alexander Pelz about EUR 20 million annual revenue as an e-commerce brand (date not confirmed in the excerpt).
SWOT analysis of rosental
Editorial assessment based on the sources listed and the radar data.
Strengths
- About 49,500 brand searches per month in Germany.
- Clear brand promise with a minimal ingredient list and no parabens, silicones or sulfates.
- According to a podcast interview about EUR 20 million in revenue as a pure e-commerce brand.
Weaknesses
- With about 64 employees considerably smaller than large cosmetics groups.
Opportunities
- Additional distribution via drugstores and perfumeries: the brand is listed at dm and Douglas.
- Range extension beyond skincare and beauty tools.
Threats
- Strong competition in the natural cosmetics market.
- Dependence on online advertising and marketplaces as a sales channel.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about rosental
How much revenue does rosental make?
rosental generated around 20 million € in revenue in 2023 (documented in annual reports or registers). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded rosental?
rosental was founded in 2017 by Alexander Pelz and Tung Nguyen. The company is based in Mannheim.
Was rosental on Die Höhle der Löwen?
No, rosental did not appear on the German TV show Die Höhle der Löwen.
How much does rosental spend on marketing?
rosental does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less rosental has to pay for each visit.
How much revenue does rosental make through Google?
The model estimate combines brand searches and organic traffic of rosental with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know rosental) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of rosental be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of rosental after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for rosental.
Want to make your own brand this visible?
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