Brand profile · Germany
rocka Revenue, search volume and competitors 2026
Berlin brand of vegan protein powders, bars and supplements, founded in 2015 by fitness influencer Julian Zietlow.
Fact sheet
- Founded
- 2015
- Founder
- Julian Zietlow
- Headquarters
- Berlin
- Company
- Rocka Sports GmbH
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- No venture capital known
rocka search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 8,100 | -45 % |
| Jun 2026 | 14,800 | +22 % |
| May 2026 | 12,100 | 0 % |
| Apr 2026 | 12,100 | +83 % |
| Mar 2026 | 6,600 | +22 % |
| Feb 2026 | 5,400 | 0 % |
| Jan 2026 | 5,400 | +50 % |
| Dec 2025 | 3,600 | -45 % |
| Nov 2025 | 6,600 | +50 % |
| Oct 2025 | 4,400 | +22 % |
| Sep 2025 | 3,600 | -18 % |
| Aug 2025 | 4,400 | 0 % |
| Jul 2025 | 4,400 | -19 % |
| Jun 2025 | 5,400 | 0 % |
| May 2025 | 5,400 | 0 % |
| Apr 2025 | 5,400 | -18 % |
| Mar 2025 | 6,600 | +50 % |
| Feb 2025 | 4,400 | -19 % |
| Jan 2025 | 5,400 | +50 % |
| Dec 2024 | 3,600 | -33 % |
| Nov 2024 | 5,400 | +23 % |
| Oct 2024 | 4,400 | 0 % |
| Sep 2024 | 4,400 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
rocka competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
supplements Rank 22 of 45
SEO and visibility data for rocka (rockanutrition.de)
rockanutrition.de reaches an estimated 60,669 organic visits per month.
Around 8,100 brand searches per month compare with an estimated 60,669 organic visits. Brand searches equal 13 % of organic traffic. The visibility of rocka is hardly brand-driven: the domain is found mainly through generic keywords.
Comparison with competitors in supplements
| Brand | OP Score | Traffic | Keywords | Ref. domains | Domain Rank |
|---|---|---|---|---|---|
| bedrop | 63 | 92,204 | 1,758 | 870 | 49 |
| hellobody | 50 | 2,513 | 127 | 374 | 36 |
| rocka | – | 60,669 | – | – | – |
| bears with benefits | – | 16,782 | – | – | – |
| fittaste | – | 16,279 | – | – | – |
| FEVANA | – | 1,050 | – | – | – |
Source: Visibly AI Online Presence (domain universe, DataForSEO). Traffic and keywords are estimates, brand searches come from Google Keyword Planner.
Background and milestones
Julian Zietlow built a large following as a personal trainer and fitness influencer with online training programs. On that basis he launched his own supplements under the Rocka brand in 2015.
- 2015
Brand launch with fitness supplements.
- 2021
Full switch to vegan products.
- 2023
Alina Schulte im Hoff takes over management and all shares from Julian Zietlow.
SWOT analysis of rocka
Editorial assessment based on the sources listed and the radar data.
Strengths
- Well-known brand with about 8,100 brand searches per month in Germany.
- Broad vegan range with entry prices from 2.49 euros and presence in grocery retail.
Weaknesses
- Loss years in 2021 and 2023 after earlier profits.
- The brand was long tied closely to the founder as a person.
Opportunities
- Expansion into further markets such as Scandinavia and France.
- Growing demand for vegan sports nutrition.
Threats
- Strong competition in the sports nutrition niche.
- Reputational risk from the public debate around the former founder.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
antonioblago.com and Visibly AI are one hub: one account for both sites. After signing in you land right back here.
Sources
Frequently asked questions about rocka
How much revenue does rocka make?
rocka generated around 22 million € in revenue in 2021 (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
How many people search for rocka?
In Jul 2026, rocka was searched about 8,100 times per month on Google Germany, +130.3 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of rocka?
In the supplements niche, rocka ranks 22 of 45 by brand search volume. The strongest competitors are morenutrition, esn and ritual.
Who founded rocka?
rocka was founded in 2015 by Julian Zietlow. The company is based in Berlin.
Was rocka on Die Höhle der Löwen?
No, rocka did not appear on the German TV show Die Höhle der Löwen.
Is rocka backed by venture capital?
No, there is no known venture capital funding for rocka.
How much does rocka spend on marketing?
rocka does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less rocka has to pay for each visit.
How much revenue does rocka make through Google?
The model estimate combines brand searches and organic traffic of rocka with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know rocka) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of rocka be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The SEO and visibility data section on this page shows the organic traffic and ranking keywords of rocka.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for rocka.