Brand profile · Germany
rocka Revenue, search volume and competitors 2026
Berlin brand of vegan protein powders, bars and supplements, founded in 2015 by fitness influencer Julian Zietlow.
Fact sheet
- Founded
- 2015
- Founder
- Julian Zietlow
- Headquarters
- Berlin
- Company
- Rocka Sports GmbH
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- No venture capital known
Background and milestones
Julian Zietlow built a large following as a personal trainer and fitness influencer with online training programs. On that basis he launched his own supplements under the Rocka brand in 2015.
- 2015
Brand launch with fitness supplements.
- 2021
Full switch to vegan products.
- 2023
Alina Schulte im Hoff takes over management and all shares from Julian Zietlow.
SWOT analysis of rocka
Editorial assessment based on the sources listed and the radar data.
Strengths
- Well-known brand with about 8,100 brand searches per month in Germany.
- Broad vegan range with entry prices from 2.49 euros and presence in grocery retail.
Weaknesses
- Loss years in 2021 and 2023 after earlier profits.
- The brand was long tied closely to the founder as a person.
Opportunities
- Expansion into further markets such as Scandinavia and France.
- Growing demand for vegan sports nutrition.
Threats
- Strong competition in the sports nutrition niche.
- Reputational risk from the public debate around the former founder.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
antonioblago.com and Visibly AI are one hub: one account for both sites. After signing in you land right back here.
Sources
Frequently asked questions about rocka
How much revenue does rocka make?
rocka generated around 22 million € in revenue in 2021 (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded rocka?
rocka was founded in 2015 by Julian Zietlow. The company is based in Berlin.
Was rocka on Die Höhle der Löwen?
No, rocka did not appear on the German TV show Die Höhle der Löwen.
Is rocka backed by venture capital?
No, there is no known venture capital funding for rocka.
How much does rocka spend on marketing?
rocka does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less rocka has to pay for each visit.
How much revenue does rocka make through Google?
The model estimate combines brand searches and organic traffic of rocka with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know rocka) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of rocka be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of rocka after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for rocka.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.