Brand profile · Germany
rhinoshield Revenue, search volume and competitors 2026
Taiwanese maker of impact-resistant phone cases that grew out of a Cambridge materials science start-up, strongest in Europe via France.
Fact sheet
- Founded
- 2012
- Founder
- Wang Ching-fu (Eric Wang)
- Headquarters
- Taichung, Taiwan
- Company
- Evolutive Labs (RHINOSHIELD); deutscher Shop: RHINOSHIELD France, Paris
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding rounds
- 2013: Crowdfunding (Kickstarter), 73.716 £
Background and milestones
RHINOSHIELD grew out of materials research: founder Wang Ching-fu (Eric Wang) studied materials science at Cambridge and wanted to protect fragile smartphone glass. This became the Cambridge-linked start-up Evolutive Labs, from which the brand emerged.
- 2012
Company founded in Taichung, Taiwan
- 2013
Kickstarter campaign raising about £73,716 from 3,674 backers
- 2014
CrashGuard bumper case launched
- 2016
SolidSuit launched
- 2024
Focus on recycled and circular materials
SWOT analysis of rhinoshield
Editorial assessment based on the sources listed and the radar data.
Strengths
- Very high brand awareness in Germany: 49,500 monthly searches for the brand name.
- Own materials research at its origin, documented since the 2013 Kickstarter campaign with more than 3,600 backers.
Weaknesses
- No German company of its own: the shop is operated by RHINOSHIELD France, and ECDB estimates about 65% of revenue comes from France.
- Little transparency on revenue, investors and headcount: revenue is available only as a third-party estimate (ECDB).
Opportunities
- High brand demand in Germany can be converted further into revenue through the dedicated country shop.
- The focus on recycled materials since 2024 addresses a growing sustainability theme in the accessories market.
Threats
- Strong competition in premium protective cases from brands such as OtterBox, Spigen and Casetify.
- Sales run mainly through own shops and therefore depend on own marketing and search demand.
What is behind the demand?
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Sources
Frequently asked questions about rhinoshield
How much revenue does rhinoshield make?
For 2025, the record for rhinoshield reads: ~162 Mio US-$ (Onlineumsatz, Schätzung ECDB) (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded rhinoshield?
rhinoshield was founded in 2012 by Wang Ching-fu (Eric Wang). The company is based in Taichung, Taiwan.
Was rhinoshield on Die Höhle der Löwen?
No, rhinoshield did not appear on the German TV show Die Höhle der Löwen.
How much does rhinoshield spend on marketing?
rhinoshield does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less rhinoshield has to pay for each visit.
How much revenue does rhinoshield make through Google?
The model estimate combines brand searches and organic traffic of rhinoshield with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know rhinoshield) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of rhinoshield be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of rhinoshield after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for rhinoshield.
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