Brand profile · Germany
reternity Revenue, search volume and competitors 2026
Streetwear label from northern Germany, founded in 2018 by Tom Schmidt and Lauren Riedel, started as direct-to-consumer and now with a strong wholesale business.
Fact sheet
- Founded
- 2018
- Founders
- Tom Schmidt, Lauren Riedel
- Headquarters
- Delmenhorst
- Company
- RETERNITY GmbH
- Employees
- 10 (2021, laut OMR)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Bootstrapped (no venture capital)
- Investors
- Carstensen (Minderheitsbeteiligung, 2025)
- Funding rounds
- 2025: Strategische Minderheitsbeteiligung, nicht genannt
Background and milestones
Two friends from northern Germany founded the brand in 2018 with 3,000 EUR each in starting capital. From the start they relied on Instagram, drops and collaborations with German rappers instead of traditional retail.
- 2018
Brand founded as a direct-to-consumer label.
- 2021
Revenue exceeds 1 million EUR for the first time.
- 2024
First order round for retail (wholesale) starts.
- 2025
Carstensen joins as a minority shareholder.
SWOT analysis of reternity
Editorial assessment based on the sources listed and the radar data.
Strengths
- Revenue grew from 30,000 EUR (2019) to over 1 million EUR (2021) without traditional retail.
- The brand has a strong Instagram community and about 12,100 brand searches per month in Germany.
- The business rests on two pillars: direct-to-consumer and wholesale at roughly 50:50.
Weaknesses
- The brand is strongly tailored to young, male audiences.
- Demand depends on drops and social media reach.
Opportunities
- Wholesale expansion with 61 retailers opens further European markets.
- A planned brand portfolio (House of Brands) can open new product categories.
Threats
- Streetwear is a highly competitive market with fast-changing trends.
- Dependence on Instagram and creator collaborations makes reach vulnerable.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about reternity
How much revenue does reternity make?
reternity generated über 1 million € in revenue in 2021 (documented in annual reports or registers). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded reternity?
reternity was founded in 2018 by Tom Schmidt and Lauren Riedel. The company is based in Delmenhorst.
Was reternity on Die Höhle der Löwen?
No, reternity did not appear on the German TV show Die Höhle der Löwen.
Is reternity backed by venture capital?
No, according to available information reternity has grown without venture capital (bootstrapped).
How much does reternity spend on marketing?
reternity does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less reternity has to pay for each visit.
How much revenue does reternity make through Google?
The model estimate combines brand searches and organic traffic of reternity with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know reternity) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of reternity be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of reternity after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for reternity.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.