Brand profile · Germany
reishunger Revenue, search volume and competitors 2026
Bremen online retailer of rice from around the world, founded in 2010 and grown without outside investors according to its own statements.
Fact sheet
- Founded
- 2010
- Founders
- Sohrab Mohammad, Torben Buttjer
- Headquarters
- Bremen
- Employees
- fast 100 (2025)
- Die Höhle der Löwen (German TV show)
- Yes, season 3 (2016)
- Deal on the show
- No
- Deal closed after the show
- No
- Funding
- Bootstrapped (no venture capital)
Background and milestones
The two founders studied together in Bremen. They were unhappy with the poor rice quality in German retail; Mohammad's Iranian heritage provided the impulse to source high-quality rice varieties for the German market. They started with 6 varieties.
- 2010
Founded in Bremen, started with 6 rice varieties
- 2016
Appearance on Die Höhle der Löwen, asked EUR 450,000 for 5%, no deal
- 2018
Revenue of about EUR 7.5m
- 2025
Return appearance in season 18 as returning founders; revenue about EUR 20m
SWOT analysis of reishunger
Editorial assessment based on the sources listed and the radar data.
Strengths
- Clear positioning as rice specialist with around 400 products and recipe content.
- Independent financing without outside investors according to company statements.
Weaknesses
- About 92% of sales happen online, creating strong dependence on the web shop.
- Growing pains in the pandemic with over 100% growth caused organisational problems.
Opportunities
- High brand search volume of 18,100 per month supports direct traffic.
- Expanding sales channels beyond online retail.
Threats
- Competition from supermarkets and private labels in the rice niche.
- Dependence on commodity supply chains and prices.
What is behind the demand?
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Sources
- Weser-Kurier: Gründung, Gründer, 400 Produkte, fast 100 Mitarbeiter, Umsatz ca. 20 Mio. €, 92 % online, Selbstfinanzierung
- deutsche-startups.de: Gründung Sommer 2010, bootstrapped, Vorgeschichte, 6 Sorten
- dhdl.info: Staffel 3, Folge 3, 450.000 € für 5 %, kein Deal
- Händlerbund: Interview vor der Sendung 2016
- Basic Thinking: Umsatz 2018
- Höhle der Löwen Staffel 18 Folge 6 (Rückkehrer)
Frequently asked questions about reishunger
How much revenue does reishunger make?
reishunger generated around 20 million € in revenue in 2025 (partly documented). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded reishunger?
reishunger was founded in 2010 by Sohrab Mohammad and Torben Buttjer. The company is based in Bremen.
Was reishunger on Die Höhle der Löwen?
Yes, reishunger appeared on the German TV show Die Höhle der Löwen in season 3 (2016). No deal was made on the show.
Is reishunger backed by venture capital?
No, according to available information reishunger has grown without venture capital (bootstrapped).
How much does reishunger spend on marketing?
reishunger does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less reishunger has to pay for each visit.
How much revenue does reishunger make through Google?
The model estimate combines brand searches and organic traffic of reishunger with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know reishunger) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of reishunger be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of reishunger after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for reishunger.
Want to make your own brand this visible?
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