Brand profile · Germany
Quad Lock Revenue, search volume and competitors 2026
Acquired InternationalAustralian smartphone mount market leader, acquired by Thule in 2024.
Fact sheet
- Founded
- 2011
- Founders
- Rob Ward, Chris Peters
- Headquarters
- Melbourne, Australien
- Company
- Quad Lock (Thule Group)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Investors
- Thule Group (Käufer 2024)
- Funding rounds
- 2024: Komplettübernahme durch Thule Group, 500 million AUD
Quad Lock search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 27,100 | +22 % |
| Jun 2026 | 22,200 | -18 % |
| May 2026 | 27,100 | 0 % |
| Apr 2026 | 27,100 | 0 % |
| Mar 2026 | 27,100 | +50 % |
| Feb 2026 | 18,100 | +22 % |
| Jan 2026 | 14,800 | 0 % |
| Dec 2025 | 14,800 | -45 % |
| Nov 2025 | 27,100 | +50 % |
| Oct 2025 | 18,100 | -33 % |
| Sep 2025 | 27,100 | 0 % |
| Aug 2025 | 27,100 | -18 % |
| Jul 2025 | 33,100 | 0 % |
| Jun 2025 | 33,100 | 0 % |
| May 2025 | 33,100 | 0 % |
| Apr 2025 | 33,100 | 0 % |
| Mar 2025 | 33,100 | +83 % |
| Feb 2025 | 18,100 | +22 % |
| Jan 2025 | 14,800 | 0 % |
| Dec 2024 | 14,800 | -45 % |
| Nov 2024 | 27,100 | +50 % |
| Oct 2024 | 18,100 | -33 % |
| Sep 2024 | 27,100 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
Quad Lock competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Hardware & Car Rank 1 of 4
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | Quad Lock | 27,100 | +6.4 % |
| 2 | Nomad | 14,800 | +13.8 % |
| 3 | Peak Design | 9,900 | -6.9 % |
| 4 | Native Union | 880 | -12.0 % |
Tech & Electro Rank 2 of 10
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | Framework | 27,100 | -9.5 % |
| 2 | Quad Lock | 27,100 | +6.4 % |
| 3 | Nomad | 14,800 | +13.8 % |
| 4 | Keychron | 12,100 | -6.9 % |
| 5 | Peak Design | 9,900 | -6.9 % |
| 6 | sushi-bikes | 9,900 | -8.0 % |
| 7 | Devialet | 4,400 | -18.5 % |
| 8 | lomi | 2,400 | +50.0 % |
| 9 | Native Union | 880 | -12.0 % |
| 10 | Nothing Tech | 480 | -41.0 % |
Background and milestones
The two founders wanted to take their phones securely on adventures. A few years after the first iPhone, a mount first aimed at cyclists was created in Melbourne and launched via Kickstarter in 2011.
- 2011
Kickstarter campaign launches in December; funding goal reached within two weeks.
- 2011
Founded by Rob Ward and Chris Peters in Melbourne.
- 2024
Thule Group announces the acquisition for AUD 500 million in November; recent revenue about SEK 1.4 billion at roughly 25 percent EBITDA margin.
- 2024
Acquisition closes on December 4; Andrew Poole is CEO, co-founder Rob Ward becomes Chief Growth Officer.
SWOT analysis of Quad Lock
Editorial assessment based on the sources listed and the radar data.
Strengths
- According to Thule revenue of about SEK 1.4 billion at roughly 25 percent EBITDA margin.
- Global market leader in performance phone mounts according to Thule.
- Integrated into the Thule Group with its distribution network.
Weaknesses
- Product focus on accessories tied to specific phone models and cases.
Opportunities
- Growth in Europe through Thule distribution channels; Thule reports over 20 percent sales growth in the first full quarter.
- Expanding the direct-to-consumer share within the group.
Threats
- Dependence on phone design and interface changes by manufacturers.
- Strong competition from cheaper phone mounts on marketplaces.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
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Sources
Frequently asked questions about Quad Lock
How much revenue does Quad Lock make?
Quad Lock generated around 196 million $ in revenue in GJ2024 (documented in annual reports or registers). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
How many people search for Quad Lock?
In Jul 2026, Quad Lock was searched about 27,100 times per month on Google Germany, -23.1 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of Quad Lock?
In the Hardware & Car niche, Quad Lock ranks 1 of 4 by brand search volume. The strongest competitors are Nomad, Peak Design and Native Union.
Who founded Quad Lock?
Quad Lock was founded in 2011 by Rob Ward and Chris Peters. The company is based in Melbourne, Australien.
Was Quad Lock on Die Höhle der Löwen?
No, Quad Lock did not appear on the German TV show Die Höhle der Löwen.
How much does Quad Lock spend on marketing?
Quad Lock does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less Quad Lock has to pay for each visit.
How much revenue does Quad Lock make through Google?
The model estimate combines brand searches and organic traffic of Quad Lock with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know Quad Lock) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of Quad Lock be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of Quad Lock after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for Quad Lock.