Brand profile · Germany
Quad Lock Revenue, search volume and competitors 2026
Acquired InternationalAustralian smartphone mount market leader, acquired by Thule in 2024.
Fact sheet
- Founded
- 2011
- Founders
- Rob Ward, Chris Peters
- Headquarters
- Melbourne, Australien
- Company
- Quad Lock (Thule Group)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Investors
- Thule Group (Käufer 2024)
- Funding rounds
- 2024: Komplettübernahme durch Thule Group, 500 million AUD
Background and milestones
The two founders wanted to take their phones securely on adventures. A few years after the first iPhone, a mount first aimed at cyclists was created in Melbourne and launched via Kickstarter in 2011.
- 2011
Kickstarter campaign launches in December; funding goal reached within two weeks.
- 2011
Founded by Rob Ward and Chris Peters in Melbourne.
- 2024
Thule Group announces the acquisition for AUD 500 million in November; recent revenue about SEK 1.4 billion at roughly 25 percent EBITDA margin.
- 2024
Acquisition closes on December 4; Andrew Poole is CEO, co-founder Rob Ward becomes Chief Growth Officer.
SWOT analysis of Quad Lock
Editorial assessment based on the sources listed and the radar data.
Strengths
- According to Thule revenue of about SEK 1.4 billion at roughly 25 percent EBITDA margin.
- Global market leader in performance phone mounts according to Thule.
- Integrated into the Thule Group with its distribution network.
Weaknesses
- Product focus on accessories tied to specific phone models and cases.
Opportunities
- Growth in Europe through Thule distribution channels; Thule reports over 20 percent sales growth in the first full quarter.
- Expanding the direct-to-consumer share within the group.
Threats
- Dependence on phone design and interface changes by manufacturers.
- Strong competition from cheaper phone mounts on marketplaces.
What is behind the demand?
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Sources
Frequently asked questions about Quad Lock
How much revenue does Quad Lock make?
Quad Lock generated around 196 million $ in revenue in GJ2024 (documented in annual reports or registers). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded Quad Lock?
Quad Lock was founded in 2011 by Rob Ward and Chris Peters. The company is based in Melbourne, Australien.
Was Quad Lock on Die Höhle der Löwen?
No, Quad Lock did not appear on the German TV show Die Höhle der Löwen.
How much does Quad Lock spend on marketing?
Quad Lock does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less Quad Lock has to pay for each visit.
How much revenue does Quad Lock make through Google?
The model estimate combines brand searches and organic traffic of Quad Lock with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know Quad Lock) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of Quad Lock be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of Quad Lock after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for Quad Lock.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.