Brand profile · Germany
primalharvest Revenue, search volume and competitors 2026
InternationalUS supplement brand of Cologne-based Prime6 Brands GmbH with a German shop, majority-owned by WM Partners since 2023.
Fact sheet
- Founded
- 2019
- Founders
- Maximilian Gabath, Michael Brenner, Vilius Kirilka
- Headquarters
- Köln
- Company
- Prime6 Brands GmbH
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- No venture capital known
- Investors
- WM Partners (HPH III Investments, LP)
- Funding rounds
- 2023: Mehrheitsübernahme durch Private-Equity-Gesellschaft, nicht offengelegt
Background and milestones
Prime6 Brands emerged as a developer of digital D2C brands in health and wellness; besides Primal Harvest, BeautyLux is part of the portfolio. Locations are Cologne and Miami.
- 2019
Prime6 Brands GmbH founded, according to WM Partners.
- 2023
WM Partners acquires a majority stake via HPH III Investments (12 Sep 2023).
SWOT analysis of primalharvest
Editorial assessment based on the sources listed and the radar data.
Strengths
- Purely digital sales through its own websites and Amazon allow direct customer contact in the US and Europe.
- With WM Partners a majority investor has stood behind the brand since 2023.
Weaknesses
- In Germany the brand is small at 260 monthly searches.
- Revenue, headcount and purchase price of the acquisition are not published.
Opportunities
- According to the announcement, WM Partners intends to expand the brand into new markets.
- The subscription model with 20 percent off in the German shop can support recurring revenue.
Threats
- Dependence on Amazon and paid advertising is high for purely digital brands.
- The supplement market is fiercely contested, and the brand has little brand awareness in Germany so far.
What is behind the demand?
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Sources
Frequently asked questions about primalharvest
How much revenue does primalharvest make?
There are no documented revenue figures for primalharvest. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded primalharvest?
primalharvest was founded in 2019 by Maximilian Gabath, Michael Brenner and Vilius Kirilka. The company is based in Köln.
Was primalharvest on Die Höhle der Löwen?
No, primalharvest did not appear on the German TV show Die Höhle der Löwen.
Is primalharvest backed by venture capital?
No, there is no known venture capital funding for primalharvest. Shareholders include WM Partners (HPH III Investments, LP).
How much does primalharvest spend on marketing?
primalharvest does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less primalharvest has to pay for each visit.
How much revenue does primalharvest make through Google?
The model estimate combines brand searches and organic traffic of primalharvest with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know primalharvest) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of primalharvest be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of primalharvest after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for primalharvest.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.