Brand profile · Germany
Pinu Revenue, search volume and competitors 2026
Berlin brand of vegan pistachio milk (Pinù Foods GmbH & Co. KG); no deal on DHDL in 2025, sold through grocery retail.
Fact sheet
- Founded
- 2023
- Founders
- Sara Plattenhardt, Marvin Plattenhardt
- Headquarters
- Berlin
- Company
- Pinù Foods GmbH & Co. KG
- Die Höhle der Löwen (German TV show)
- Yes, season 18 (2025)
- Deal on the show
- No
- Deal closed after the show
- No
- Funding
- Bootstrapped (no venture capital)
Background and milestones
The idea arose in late summer 2021 on a trip to Italy where the couple was taken with pistachio creations. Marvin Plattenhardt moved into entrepreneurship after his football career. The market entry followed in 2023 with what was described as the first vegan pistachio milk in Germany.
- 2021
Idea for a pistachio milk during a trip to Italy
- 2023
Market entry in Germany with Classic and Barista
- 2025
Appearance on Die Höhle der Löwen (season 18), no deal; afterwards expansion of storage and production and nationwide retail listings
SWOT analysis of Pinu
Editorial assessment based on the sources listed and the radar data.
Strengths
- First vegan pistachio milk on the German market with a clear unique selling point.
- Broad retail presence at Rewe, Edeka, Kaufland, Rossmann and Müller.
Weaknesses
- No investor from the show, growth so far from own capital of about 240,000 euros.
- Brand search volume in the raw data at 0 per month.
Opportunities
- Growing demand for plant-based barista drinks in retail.
- Visibility from the TV broadcast and the co-founder's public profile.
Threats
- Strong competition from established oat and almond drinks with large brands.
- High raw material costs for pistachios at a 2.49 euro retail price per 0.5 litre.
What is behind the demand?
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Sources
Frequently asked questions about Pinu
How much revenue does Pinu make?
There are no documented revenue figures for Pinu. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded Pinu?
Pinu was founded in 2023 by Sara Plattenhardt and Marvin Plattenhardt. The company is based in Berlin.
Was Pinu on Die Höhle der Löwen?
Yes, Pinu appeared on the German TV show Die Höhle der Löwen in season 18 (2025). No deal was made on the show.
Is Pinu backed by venture capital?
No, according to available information Pinu has grown without venture capital (bootstrapped).
How much does Pinu spend on marketing?
Pinu does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less Pinu has to pay for each visit.
How much revenue does Pinu make through Google?
The model estimate combines brand searches and organic traffic of Pinu with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know Pinu) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of Pinu be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of Pinu after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for Pinu.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.