Brand profile · Germany
pinqponq Revenue, search volume and competitors 2026
AcquiredCologne backpack and bag brand made from recycled PET bottles, ten years at Fond Of and with Kapten & Son since 2026.
Fact sheet
- Founded
- 2014
- Founder
- Annemarie Keizers
- Headquarters
- Köln
- Company
- Kapten & Son (Eigentümer seit 2026, Asset Deal); zuvor Baesiq, Tochter der Fond Of GmbH
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- No venture capital known
- Investors
- Fond Of (Konzernmutter bis 2026), Kapten & Son (seit 2026)
pinqponq search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 9,900 | +22 % |
| Jun 2026 | 8,100 | 0 % |
| May 2026 | 8,100 | 0 % |
| Apr 2026 | 8,100 | -18 % |
| Mar 2026 | 9,900 | +22 % |
| Feb 2026 | 8,100 | -18 % |
| Jan 2026 | 9,900 | 0 % |
| Dec 2025 | 9,900 | -18 % |
| Nov 2025 | 12,100 | +22 % |
| Oct 2025 | 9,900 | 0 % |
| Sep 2025 | 9,900 | -18 % |
| Aug 2025 | 12,100 | 0 % |
| Jul 2025 | 12,100 | +22 % |
| Jun 2025 | 9,900 | 0 % |
| May 2025 | 9,900 | 0 % |
| Apr 2025 | 9,900 | 0 % |
| Mar 2025 | 9,900 | 0 % |
| Feb 2025 | 9,900 | 0 % |
| Jan 2025 | 9,900 | -18 % |
| Dec 2024 | 12,100 | -18 % |
| Nov 2024 | 14,800 | +22 % |
| Oct 2024 | 12,100 | -18 % |
| Sep 2024 | 14,800 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
pinqponq competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Clothing Rank 18 of 41
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | gymshark | 246,000 | -13.0 % |
| 2 | teveo | 246,000 | +6.5 % |
| 3 | kapten and son | 201,000 | +6.3 % |
| 4 | snocks | 135,000 | -19.2 % |
| 5 | got-bag | 110,000 | +13.4 % |
| 6 | lfdy | 110,000 | +13.4 % |
| 7 | sassyclassy | 74,000 | 0.0 % |
| 8 | giesswein | 60,500 | -28.8 % |
| 9 | pammys | 60,500 | +56.7 % |
| 10 | oceansapart | 27,100 | -18.1 % |
| 18 | pinqponq | 9,900 | +22.2 % |
SEO and visibility data for pinqponq (pinqponq.com)
pinqponq.com reaches an estimated 19,216 organic visits per month.
Around 9,900 brand searches per month compare with an estimated 19,216 organic visits. Brand searches equal 52 % of organic traffic. The Google visibility of pinqponq is strongly brand-driven: most visits are likely to come from the brand name.
Comparison with competitors in Clothing
| Brand | OP Score | Traffic | Keywords | Ref. domains | Domain Rank |
|---|---|---|---|---|---|
| Asket | 56 | 5,584 | 85 | 1,585 | 45 |
| onemate | 51 | 4,252 | 163 | 109 | 48 |
| pinqponq | – | 19,216 | – | – | – |
| valkental | – | 17,134 | – | – | – |
| schlappy | – | 3,474 | – | – | – |
| BUCK MASON | – | 730 | – | – | – |
Source: Visibly AI Online Presence (domain universe, DataForSEO). Traffic and keywords are estimates, brand searches come from Google Keyword Planner.
Background and milestones
pinqponq started in Cologne as a sustainable lifestyle label within the circle of the Fond Of founders; designer Annemarie Keizers, previously at Vivienne Westwood among others, shapes the brand. The backpacks are made from recycled PET bottles.
- 2014
Partnership agreement of pinqponq GmbH dated 22 January 2014, managing director Sven-Oliver Pink (Cologne commercial register).
- 2025
Ten-year anniversary of the brand, managing director Till Lászlop.
- 2026
Fond Of winds down the subsidiary Baesiq and sells pinqponq to Kapten & Son.
SWOT analysis of pinqponq
Editorial assessment based on the sources listed and the radar data.
Strengths
- Klares Nachhaltigkeitsprofil mit recyceltem PET, bluesign-Partnerschaft und Fair-Wear-Mitgliedschaft.
- Wiedererkennbares Design unter Annemarie Keizers und rund 9.900 Marken-Suchanfragen im Monat.
Weaknesses
- Die Tochter Baesiq schrieb nach Angaben von Fond Of zuletzt Verluste und wurde eingestellt.
- Häufiger Eigentümer- und Organisationswechsel seit dem Verkauf 2026.
Opportunities
- Synergien im Kapten-&-Son-Portfolio mit Rucksäcken, Taschen und Accessoires.
- Nachfrage nach nachhaltigen Lifestyle-Rucksäcken im deutschsprachigen Markt.
Threats
- Starke Konkurrenz in der Nische durch Marken wie Fjällräven und Eastpak.
- Abhängigkeit vom Fachhandel und Marktplätzen sowie Integrationsrisiken beim Asset Deal.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
antonioblago.com and Visibly AI are one hub: one account for both sites. After signing in you land right back here.
Sources
Frequently asked questions about pinqponq
How much revenue does pinqponq make?
There are no documented revenue figures for pinqponq. After login, the brand profile shows a model estimate of organic revenue based on 9,900 brand searches per month, split into brand and non-brand.
How many people search for pinqponq?
In Jul 2026, pinqponq was searched about 9,900 times per month on Google Germany, -18.2 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of pinqponq?
In the Clothing niche, pinqponq ranks 18 of 41 by brand search volume. The strongest competitors are gymshark, teveo and kapten and son.
Who founded pinqponq?
pinqponq was founded in 2014 by Annemarie Keizers. The company is based in Köln.
Was pinqponq on Die Höhle der Löwen?
No, pinqponq did not appear on the German TV show Die Höhle der Löwen.
Is pinqponq backed by venture capital?
No, there is no known venture capital funding for pinqponq. Shareholders include Fond Of (Konzernmutter bis 2026) and Kapten & Son (seit 2026).
How much does pinqponq spend on marketing?
pinqponq does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less pinqponq has to pay for each visit.
How much revenue does pinqponq make through Google?
The model estimate combines brand searches and organic traffic of pinqponq with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know pinqponq) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of pinqponq be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The SEO and visibility data section on this page shows the organic traffic and ranking keywords of pinqponq.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for pinqponq.