Brand profile · Germany
pesoclo Revenue, search volume and competitors 2026
Streetwear label of YouTuber Justin Fuchs from Düsseldorf, known since 2016 for limited drops and basics.
Fact sheet
- Founded
- 2016
- Founder
- Justin Fuchs
- Headquarters
- Düsseldorf
- Company
- peso gang GmbH
- Die Höhle der Löwen (German TV show)
- Did not appear
Background and milestones
Justin Fuchs started as a teenager with gaming and design videos on YouTube and moved to fashion topics around 2015. The label PESO grew out of that community in 2016.
- 2016
Founding of PESO
- 2019
Black Friday drop with more than 2.2 million euros revenue in 30 minutes
SWOT analysis of pesoclo
Editorial assessment based on the sources listed and the radar data.
Strengths
- Large own reach of the founder on YouTube and Instagram as a sales channel.
- Drop model with scarce quantities creates strong demand, evidenced by 2.2 million euros in 30 minutes (2019).
Weaknesses
- Strong dependence of the brand on one person as the face of the community.
- No publicly documented current revenue figures.
Opportunities
- 14,800 monthly searches for the brand name show high brand awareness.
- Expansion of footwear and basics beyond hoodie drops.
Threats
- Streetwear trends change quickly and many creator labels compete.
- Drop revenues fluctuate strongly per collection.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about pesoclo
How much revenue does pesoclo make?
pesoclo generated über 2,2 million € allein im Black-Friday-Drop in revenue in 2019 (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded pesoclo?
pesoclo was founded in 2016 by Justin Fuchs. The company is based in Düsseldorf.
Was pesoclo on Die Höhle der Löwen?
No, pesoclo did not appear on the German TV show Die Höhle der Löwen.
How much does pesoclo spend on marketing?
pesoclo does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less pesoclo has to pay for each visit.
How much revenue does pesoclo make through Google?
The model estimate combines brand searches and organic traffic of pesoclo with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know pesoclo) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of pesoclo be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of pesoclo after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for pesoclo.
Want to make your own brand this visible?
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