Brand profile · Germany
pawsome Revenue, search volume and competitors 2026
Vienna workshop for handmade dog collars, leashes and harnesses, founded in 2018 by Eva-Maria Schober, shipping to Germany as well.
Fact sheet
- Founded
- 2018
- Founder
- Eva-Maria Schober
- Headquarters
- Wien
- Company
- Pawsome GmbH
- Employees
- ca. 7 bis 8
- Die Höhle der Löwen (German TV show)
- Did not appear
Background and milestones
In 2017 Eva-Maria Schober made her first dog leash from a used climbing rope. In early 2018 this became the brand, which is now run by a small team in an own Vienna workshop.
- 2017
First dog leash made from a used climbing rope.
- 2018
PAWSOME founded in Vienna.
- 2022
Team grows, including shipping and leatherwork.
SWOT analysis of pawsome
Editorial assessment based on the sources listed and the radar data.
Strengths
- Own production in Vienna with made-to-measure orders within a few business days.
- Free shipping to Germany and Austria from an order value of 75 euros.
Weaknesses
- A small team of about 7 to 8 people limits how far handmade production can scale.
- Revenue and financing are not publicly traceable.
Opportunities
- Growing German market for high-quality dog accessories via the existing shipping.
- Expanding apparel and personalization as a complement to the core range.
Threats
- Strong competition from many dog accessory sellers and cheap mass-produced goods.
- A generic, pun-like brand name makes discovery via brand search harder.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about pawsome
How much revenue does pawsome make?
There are no documented revenue figures for pawsome. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded pawsome?
pawsome was founded in 2018 by Eva-Maria Schober. The company is based in Wien.
Was pawsome on Die Höhle der Löwen?
No, pawsome did not appear on the German TV show Die Höhle der Löwen.
How much does pawsome spend on marketing?
pawsome does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less pawsome has to pay for each visit.
How much revenue does pawsome make through Google?
The model estimate combines brand searches and organic traffic of pawsome with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know pawsome) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of pawsome be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of pawsome after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for pawsome.
Want to make your own brand this visible?
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