Brand profile · Germany
Pangaia Revenue, search volume and competitors 2026
AcquiredFashion and materials label by Miroslava Duma, majority-owned by Abu Dhabi's Royal Group since 2025, with a euro shop and shipping to Germany.
Fact sheet
- Founded
- 2018
- Founders
- Miroslava Duma, Nathalie Longuet
- Headquarters
- Mailand (Design und Zentrale laut WWD 2026), zuvor London
- Company
- Pangaia Materials Science Limited
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- Squared Circles, Royal Group (Abu Dhabi), Kontrollmehrheit 2025
- Funding rounds
- 2020: Seed, nicht veröffentlicht (bis dahin insgesamt 51 million US-$); 2025: Mehrheitsübernahme durch Royal Group, nicht veröffentlicht
Pangaia search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 1,000 | -23 % |
| Jun 2026 | 1,300 | +30 % |
| May 2026 | 1,000 | -38 % |
| Apr 2026 | 1,600 | 0 % |
| Mar 2026 | 1,600 | 0 % |
| Feb 2026 | 1,600 | 0 % |
| Jan 2026 | 1,600 | 0 % |
| Dec 2025 | 1,600 | -16 % |
| Nov 2025 | 1,900 | 0 % |
| Oct 2025 | 1,900 | +19 % |
| Sep 2025 | 1,600 | -16 % |
| Aug 2025 | 1,900 | -21 % |
| Jul 2025 | 2,400 | +26 % |
| Jun 2025 | 1,900 | 0 % |
| May 2025 | 1,900 | 0 % |
| Apr 2025 | 1,900 | -21 % |
| Mar 2025 | 2,400 | 0 % |
| Feb 2025 | 2,400 | -17 % |
| Jan 2025 | 2,900 | +21 % |
| Dec 2024 | 2,400 | -17 % |
| Nov 2024 | 2,900 | 0 % |
| Oct 2024 | 2,900 | 0 % |
| Sep 2024 | 2,900 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
Pangaia competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Clothing Rank 28 of 41
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | gymshark | 246,000 | -13.0 % |
| 2 | teveo | 246,000 | +6.5 % |
| 3 | kapten and son | 201,000 | +6.3 % |
| 4 | snocks | 135,000 | -19.2 % |
| 5 | got-bag | 110,000 | +13.4 % |
| 6 | lfdy | 110,000 | +13.4 % |
| 7 | sassyclassy | 74,000 | 0.0 % |
| 8 | giesswein | 60,500 | -28.8 % |
| 9 | pammys | 60,500 | +56.7 % |
| 10 | oceansapart | 27,100 | -18.1 % |
| 28 | Pangaia | 1,000 | -23.1 % |
Lifestyle Rank 29 of 48
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | teveo | 246,000 | +6.5 % |
| 2 | ouraring | 165,000 | +11.0 % |
| 3 | airup | 90,500 | -17.7 % |
| 4 | rimowa | 90,500 | -12.6 % |
| 5 | sheko | 90,500 | +6.5 % |
| 6 | Blackroll | 74,000 | +13.8 % |
| 7 | holzkern | 60,500 | 0.0 % |
| 8 | rhinoshield | 49,500 | -12.9 % |
| 9 | eightsleep | 18,100 | +67.6 % |
| 10 | Asket | 12,100 | -23.9 % |
| 29 | Pangaia | 1,000 | -23.1 % |
Background and milestones
PANGAIA emerged from the Future Tech Lab, an incubator for material innovation built by Miroslava Duma. The brand combines apparel with its own materials research, for example on the down alternative FLWRDWN.
- 2018
Launch out of the Future Tech Lab.
- 2020
Profit of 16.6 million US dollars according to WWD; seed funding with Squared Circles.
- 2021
Acquisition of the Italian research firms Grado Zero Espace and Grado Zero Innovation.
- 2022
Revenue falls 42 percent to 37.1 million US dollars, net loss above 50 million US dollars.
- 2023
About a third of jobs cut, warehouse in the Netherlands closed, Nathalie Longuet becomes CEO.
- 2024
First own store on London's Carnaby Street.
- 2025
Royal Group acquires a controlling stake, Daniel Gómez becomes CEO.
SWOT analysis of Pangaia
Editorial assessment based on the sources listed and the radar data.
Strengths
- Own materials research with products such as FLWRDWN, backed by the Grado Zero companies acquired in 2021.
- Presence at about 30 premium retailers such as Harrods and Galeries Lafayette.
Weaknesses
- Revenue drop of 42 percent and a net loss of over 50 million US dollars in 2022.
- Frequent leadership changes: three CEOs between 2022 and 2025.
Opportunities
- Capital and expansion plans through Royal Group, for example in Italy and the Middle East.
- Euro shop delivering to Germany with about 1,000 brand searches per month.
Threats
- The 2023 job cuts show continued cost pressure in the fashion business.
- Strong competition in the segment of sustainable basics and casualwear.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
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Sources
- Wikipedia: Pangaia (company)
- PANGAIA Shop Deutschland
- Business of Fashion: Royal Group übernimmt Mehrheit (2025)
- WWD via Yahoo Finance: Royal Group Takes Controlling Stake (2025)
- WWD via Yahoo Finance: Pangaia unter neuem CEO (2026)
- FashionUnited: Verluste 2022
- Business of Fashion: Net Losses Surpassed $50 Million in 2022
- Business of Fashion: Stellenabbau 2023
- AGBI: Royal Group buys Pangaia (2025)
- Nordic9: Pangaia Seed-Runde (2020)
Frequently asked questions about Pangaia
How much revenue does Pangaia make?
Pangaia generated around 37,1 million US-$ in revenue in 2022 (partly documented). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
How many people search for Pangaia?
In Jul 2026, Pangaia was searched about 1,000 times per month on Google Germany, -46.8 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of Pangaia?
In the Clothing niche, Pangaia ranks 28 of 41 by brand search volume. The strongest competitors are gymshark, teveo and kapten and son.
Who founded Pangaia?
Pangaia was founded in 2018 by Miroslava Duma and Nathalie Longuet. The company is based in Mailand (Design und Zentrale laut WWD 2026), zuvor London.
Was Pangaia on Die Höhle der Löwen?
No, Pangaia did not appear on the German TV show Die Höhle der Löwen.
Is Pangaia backed by venture capital?
Yes, Pangaia is backed by venture capital. Investors include Squared Circles and Royal Group (Abu Dhabi), Kontrollmehrheit 2025. Known funding rounds: 2020: Seed, nicht veröffentlicht (bis dahin insgesamt 51 million US-$); 2025: Mehrheitsübernahme durch Royal Group, nicht veröffentlicht.
How much does Pangaia spend on marketing?
Pangaia does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less Pangaia has to pay for each visit.
How much revenue does Pangaia make through Google?
The model estimate combines brand searches and organic traffic of Pangaia with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know Pangaia) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of Pangaia be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of Pangaia after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for Pangaia.