Brand profile · Germany
pammys Revenue, search volume and competitors 2026
Sneaker and slipper brand by Johannes Kliesch (from the Snocks circle), renamed from Pummys to Pammys in 2025.
Fact sheet
- Founded
- 2022
- Founders
- Fatbardh Pakashtica, Eugen Nowosselski
- Headquarters
- Kiel
- Company
- Dieseo GmbH
- Employees
- ca. 100 (2025)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Bootstrapped (no venture capital)
Background and milestones
Fatbardh Pakashtica and Eugen Nowosselski founded Dieseo GmbH in Kiel in 2020 as a digital marketing agency. In May 2022 they launched the shoe brand Pummys with the Originals slides, marketed as cloud shoes. After a legal dispute with Puma the brand was renamed Pammys in 2025.
- 2020
Dieseo GmbH founded as a marketing agency in Kiel.
- 2022
Launch of the shoe brand Pummys in May with the Originals.
- 2024
Over 400,000 customers after two years of operation.
- 2025
Renaming from Pummys to Pammys after an out-of-court settlement with Puma.
- 2025
New 11,500 sqm warehouse in Lensahn; Financial Times ranks Dieseo among Europe's fastest-growing e-commerce companies.
SWOT analysis of pammys
Editorial assessment based on the sources listed and the radar data.
Strengths
- Bootstrapped growth without outside investors at revenue in the mid to high double-digit millions.
- Strong social media marketing rooted in the founders' own agency expertise.
Weaknesses
- Sales exclusively direct through the own shop, no retail.
- The brand name had to change after the dispute with Puma, so brand building partly restarts.
Opportunities
- Range expansion from slides to sneakers, thermal clothing, bags and accessories.
- Expansion into further European markets.
Threats
- High dependence on paid social media reach and influencers.
- Comfort shoe products are easy to copy and offered by many D2C providers.
What is behind the demand?
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Sources
Frequently asked questions about pammys
How much revenue does pammys make?
pammys generated around 25 million € in revenue in 2024 (rough figure from interviews and press). For 2025: mittlerer zweistelliger Mio-Bereich (Schätzung). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded pammys?
pammys was founded in 2022 by Fatbardh Pakashtica and Eugen Nowosselski. The company is based in Kiel.
Was pammys on Die Höhle der Löwen?
No, pammys did not appear on the German TV show Die Höhle der Löwen.
Is pammys backed by venture capital?
No, according to available information pammys has grown without venture capital (bootstrapped).
How much does pammys spend on marketing?
pammys does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less pammys has to pay for each visit.
How much revenue does pammys make through Google?
The model estimate combines brand searches and organic traffic of pammys with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know pammys) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of pammys be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of pammys after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for pammys.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.