Brand profile · Germany
pakama Revenue, search volume and competitors 2026
Düsseldorf brand of a sports backpack with ten training tools and an app, launched on Kickstarter in 2018, no deal on DHDL in 2020.
Fact sheet
- Founded
- 2018
- Founders
- Patrick Kessel, Maja Bach
- Headquarters
- Düsseldorf
- Die Höhle der Löwen (German TV show)
- Yes, season 7 (2020)
- Deal on the show
- No
- Deal closed after the show
- No
- Funding
- No venture capital known
- Funding rounds
- 2018: Crowdfunding (Kickstarter), 48.000 €
Background and milestones
The founders wanted to make training possible without a gym and combined backpack, training tools and app. The launch was financed via a Kickstarter campaign in July 2018.
- 2018
Kickstarter with 48,000 euros against a 40,000 euro goal, delivery on 22 December.
- 2020
Appearance on DHDL, asking 150,000 euros for 15 percent, no deal.
SWOT analysis of pakama
Editorial assessment based on the sources listed and the radar data.
Strengths
- The backpack combines a lifestyle bag, ten training tools and an app in one product.
- The 2018 Kickstarter campaign exceeded its goal (48,000 instead of 40,000 euros) and showed early demand.
- Own shop with a 100-day return period and free shipping from 70 euros in Germany.
Weaknesses
- No deal on DHDL, the lions criticised the lack of patent protection according to dhdl.info.
- Very small revenue at the time of the TV appearance (about 6,000 euros).
Opportunities
- The home workout niche with accessories and app content allows recurring revenue.
- Low search volume (720 per month) leaves room for brand building.
Threats
- Strong competition from cheap fitness equipment and free training apps.
- A price of about 149 to 250 euros is well above simple training accessories.
What is behind the demand?
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Sources
Frequently asked questions about pakama
How much revenue does pakama make?
pakama generated around 6.000 € (Stand DHDL-Auftritt) in revenue in 2020 (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded pakama?
pakama was founded in 2018 by Patrick Kessel and Maja Bach. The company is based in Düsseldorf.
Was pakama on Die Höhle der Löwen?
Yes, pakama appeared on the German TV show Die Höhle der Löwen in season 7 (2020). No deal was made on the show.
Is pakama backed by venture capital?
No, there is no known venture capital funding for pakama.
How much does pakama spend on marketing?
pakama does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less pakama has to pay for each visit.
How much revenue does pakama make through Google?
The model estimate combines brand searches and organic traffic of pakama with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know pakama) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of pakama be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of pakama after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for pakama.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.