Brand profile · Germany
ouraring Revenue, search volume and competitors 2026
InternationalFinnish smart ring market leader on its way to the billion-dollar revenue mark.
Fact sheet
- Founded
- 2013
- Founders
- Petteri Lahtela, Kari Kivelä, Markku Koskela
- Headquarters
- San Francisco (Ursprung Oulu, Finnland)
- Company
- Oura Health Oy (laut Wikipedia 2026 als Oura Inc. in die USA verlegt)
- Employees
- ca. 1.350 (2025, Pressebericht); Wikipedia nennt über 900
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- Lifeline Ventures, The Chernin Group, Temasek, Fidelity, Dexcom, Iconiq, Whale Rock
- Funding rounds
- 2015: Seed, 2,3 million $; 2021: Serie C, 100 million $; 2024: Serie D, 200 million $; 2025: Serie E, ca. 900 million $
Background and milestones
Oura was founded in 2013 in Oulu, Finland, by three founders with backgrounds at Nokia and Polar. The smart ring for measuring sleep and activity grew out of that wearable experience.
- 2015
Kickstarter campaign and 2.3 m USD seed round.
- 2017
Ring launched at the Slush conference.
- 2021
100 m USD Series C; Generation 3 announced.
- 2024
200 m USD Series D at a 5.2 bn USD valuation; Generation 4.
- 2025
Series E of about 900 m USD at an 11 bn USD valuation; 5.5 million rings sold.
- 2026
Generation 5 and confidential IPO filing with the SEC according to Wikipedia.
SWOT analysis of ouraring
Editorial assessment based on the sources listed and the radar data.
Strengths
- Well funded: Series E in 2025 at an 11 bn USD valuation and 5.5 million rings sold by September 2025.
- Brand search volume of about 165,000 per month in Germany.
Weaknesses
- As an international brand headquartered in the US, the German market depends on group-level distribution and pricing.
Opportunities
- An IPO and health partnerships (e.g. a 96 m USD military contract in 2024) open further growth.
Threats
- Growing competition in the smart ring market and from large wearable makers.
What is behind the demand?
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Sources
- Sacra Research
- Oura-PR/Businesswire
- Wikipedia Oura Health
- Handelsblatt Oura 900 Millionen US-Dollar
- Börsen-Zeitung Oura Bewertung
Frequently asked questions about ouraring
How much revenue does ouraring make?
ouraring generated around 1 billion $ (Firmenangabe) in revenue in 2025 (partly documented). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded ouraring?
ouraring was founded in 2013 by Petteri Lahtela, Kari Kivelä and Markku Koskela. The company is based in San Francisco (Ursprung Oulu, Finnland).
Was ouraring on Die Höhle der Löwen?
No, ouraring did not appear on the German TV show Die Höhle der Löwen.
Is ouraring backed by venture capital?
Yes, ouraring is backed by venture capital. Investors include Lifeline Ventures, The Chernin Group, Temasek, Fidelity, Dexcom, Iconiq and Whale Rock. Known funding rounds: 2015: Seed, 2,3 million $; 2021: Serie C, 100 million $; 2024: Serie D, 200 million $; 2025: Serie E, ca. 900 million $.
How much does ouraring spend on marketing?
ouraring does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less ouraring has to pay for each visit.
How much revenue does ouraring make through Google?
The model estimate combines brand searches and organic traffic of ouraring with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know ouraring) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of ouraring be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of ouraring after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for ouraring.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.