Brand profile · Germany
Our Place Revenue, search volume and competitors 2026
US cookware brand (2019) behind the Always Pan; in Germany mainly available via Amazon.de and retailers, with own shops for the UK and France.
Fact sheet
- Founded
- 2019
- Founders
- Shiza Shahid, Amir Tehrani, Zach Rosner
- Headquarters
- Kalifornien, USA
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- MaC Venture Capital, Dreamers VC, FabFitFun Ventures
- Funding rounds
- 2019: Seed, 2,35 million US-Dollar; 2020: Series A, 7,55 million US-Dollar
Background and milestones
Shiza Shahid founded Our Place in 2019 with her husband Amir Tehrani and Zach Rosner. The idea was to replace many pieces of cookware with one versatile product and to highlight food cultures. The Always Pan became the first product.
- 2019
Founded and Always Pan launched.
- 2020
According to Fem Founded, profitable from April and around 20 million US dollars in revenue.
- 2023
Amazon store launched in the US on 6 October 2023.
SWOT analysis of Our Place
Editorial assessment based on the sources listed and the radar data.
Strengths
- According to Fem Founded the Always Pan created a waitlist of more than 30,000 people and sold out several times.
- Sales run through several channels: direct shop, Nordstrom, own stores and Amazon.
Weaknesses
- The business relies heavily on one hero product at a premium price (around 145 to 150 US dollars).
- There is no own shop in Germany; the brand depends on Amazon.de and resellers there.
Opportunities
- The own shops for the UK and France show a path for a later Germany launch.
- Extending into appliances such as the Wonder Oven and Perfect Pot widens the range.
Threats
- The cookware market is fiercely competitive, including cheaper imitations of the Always Pan.
- Reliance on social media marketing and third-party platforms such as Amazon increases exposure to reach costs.
What is behind the demand?
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Sources
Frequently asked questions about Our Place
How much revenue does Our Place make?
Our Place generated around 20 million US-Dollar in revenue in 2020 (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded Our Place?
Our Place was founded in 2019 by Shiza Shahid, Amir Tehrani and Zach Rosner. The company is based in Kalifornien, USA.
Was Our Place on Die Höhle der Löwen?
No, Our Place did not appear on the German TV show Die Höhle der Löwen.
Is Our Place backed by venture capital?
Yes, Our Place is backed by venture capital. Investors include MaC Venture Capital, Dreamers VC and FabFitFun Ventures. Known funding rounds: 2019: Seed, 2,35 million US-Dollar; 2020: Series A, 7,55 million US-Dollar.
How much does Our Place spend on marketing?
Our Place does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less Our Place has to pay for each visit.
How much revenue does Our Place make through Google?
The model estimate combines brand searches and organic traffic of Our Place with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know Our Place) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of Our Place be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of Our Place after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for Our Place.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.