Brand profile · Germany
Our Place Revenue, search volume and competitors 2026
US cookware brand (2019) behind the Always Pan; in Germany mainly available via Amazon.de and retailers, with own shops for the UK and France.
Fact sheet
- Founded
- 2019
- Founders
- Shiza Shahid, Amir Tehrani, Zach Rosner
- Headquarters
- Kalifornien, USA
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- MaC Venture Capital, Dreamers VC, FabFitFun Ventures
- Funding rounds
- 2019: Seed, 2,35 million US-Dollar; 2020: Series A, 7,55 million US-Dollar
Our Place search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 880 | 0 % |
| Jun 2026 | 880 | -12 % |
| May 2026 | 1,000 | 0 % |
| Apr 2026 | 1,000 | -23 % |
| Mar 2026 | 1,300 | 0 % |
| Feb 2026 | 1,300 | -19 % |
| Jan 2026 | 1,600 | +23 % |
| Dec 2025 | 1,300 | -19 % |
| Nov 2025 | 1,600 | +60 % |
| Oct 2025 | 1,000 | 0 % |
| Sep 2025 | 1,000 | +14 % |
| Aug 2025 | 880 | 0 % |
| Jul 2025 | 880 | -12 % |
| Jun 2025 | 1,000 | -23 % |
| May 2025 | 1,300 | 0 % |
| Apr 2025 | 1,300 | -19 % |
| Mar 2025 | 1,600 | 0 % |
| Feb 2025 | 1,600 | -16 % |
| Jan 2025 | 1,900 | +19 % |
| Dec 2024 | 1,600 | 0 % |
| Nov 2024 | 1,600 | +23 % |
| Oct 2024 | 1,300 | 0 % |
| Sep 2024 | 1,300 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
Our Place competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Home & Living Rank 24 of 38
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | westwing | 201,000 | +6.3 % |
| 2 | emma | 74,000 | +22.3 % |
| 3 | Bett1 | 60,500 | -6.9 % |
| 4 | everdrop | 60,500 | +6.5 % |
| 5 | HAY | 18,100 | 0.0 % |
| 6 | ooni | 18,100 | -1.5 % |
| 7 | jungholz | 12,100 | +30.1 % |
| 8 | duschbrocken | 9,900 | -14.2 % |
| 9 | vetsak | 9,900 | -8.0 % |
| 10 | misspompadour | 8,100 | -8.0 % |
| 24 | Our Place | 880 | -8.3 % |
Background and milestones
Shiza Shahid founded Our Place in 2019 with her husband Amir Tehrani and Zach Rosner. The idea was to replace many pieces of cookware with one versatile product and to highlight food cultures. The Always Pan became the first product.
- 2019
Founded and Always Pan launched.
- 2020
According to Fem Founded, profitable from April and around 20 million US dollars in revenue.
- 2023
Amazon store launched in the US on 6 October 2023.
SWOT analysis of Our Place
Editorial assessment based on the sources listed and the radar data.
Strengths
- According to Fem Founded the Always Pan created a waitlist of more than 30,000 people and sold out several times.
- Sales run through several channels: direct shop, Nordstrom, own stores and Amazon.
Weaknesses
- The business relies heavily on one hero product at a premium price (around 145 to 150 US dollars).
- There is no own shop in Germany; the brand depends on Amazon.de and resellers there.
Opportunities
- The own shops for the UK and France show a path for a later Germany launch.
- Extending into appliances such as the Wonder Oven and Perfect Pot widens the range.
Threats
- The cookware market is fiercely competitive, including cheaper imitations of the Always Pan.
- Reliance on social media marketing and third-party platforms such as Amazon increases exposure to reach costs.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
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Sources
Frequently asked questions about Our Place
How much revenue does Our Place make?
Our Place generated around 20 million US-Dollar in revenue in 2020 (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
How many people search for Our Place?
In Jul 2026, Our Place was searched about 880 times per month on Google Germany, -13.2 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of Our Place?
In the Home & Living niche, Our Place ranks 24 of 38 by brand search volume. The strongest competitors are westwing, emma and Bett1.
Who founded Our Place?
Our Place was founded in 2019 by Shiza Shahid, Amir Tehrani and Zach Rosner. The company is based in Kalifornien, USA.
Was Our Place on Die Höhle der Löwen?
No, Our Place did not appear on the German TV show Die Höhle der Löwen.
Is Our Place backed by venture capital?
Yes, Our Place is backed by venture capital. Investors include MaC Venture Capital, Dreamers VC and FabFitFun Ventures. Known funding rounds: 2019: Seed, 2,35 million US-Dollar; 2020: Series A, 7,55 million US-Dollar.
How much does Our Place spend on marketing?
Our Place does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less Our Place has to pay for each visit.
How much revenue does Our Place make through Google?
The model estimate combines brand searches and organic traffic of Our Place with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know Our Place) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of Our Place be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of Our Place after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for Our Place.