Brand profile · Germany
ottowildegrillers Revenue, search volume and competitors 2026
AcquiredDüsseldorf maker of over-fired gas grills, founded in 2015, on Die Höhle der Löwen in 2017, wholly owned by Miele since 2023.
Fact sheet
- Founded
- 2015
- Founders
- Ulrich Otto Wilde, Nils Wilde, Julia Wilde, Alexander Luik
- Headquarters
- Düsseldorf
- Company
- Otto Wilde Grillers GmbH
- Employees
- ca. 30 (2021)
- Die Höhle der Löwen (German TV show)
- Yes, season 4 (2017)
- Funding
- No venture capital known
- Investors
- Miele (strategischer Investor, 75,1 % seit 2021, 100 % seit 2023)
- Funding rounds
- 2021: Mehrheitsübernahme 75,1 % durch Miele, nicht veröffentlicht; 2023: Übernahme der restlichen 24,9 % durch Miele, nicht veröffentlicht
ottowildegrillers search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 1,900 | 0 % |
| Jun 2026 | 1,900 | -34 % |
| May 2026 | 2,900 | -19 % |
| Apr 2026 | 3,600 | +24 % |
| Mar 2026 | 2,900 | +81 % |
| Feb 2026 | 1,600 | -45 % |
| Jan 2026 | 2,900 | +190 % |
| Dec 2025 | 1,000 | -23 % |
| Nov 2025 | 1,300 | -19 % |
| Oct 2025 | 1,600 | -76 % |
| Sep 2025 | 6,600 | +83 % |
| Aug 2025 | 3,600 | 0 % |
| Jul 2025 | 3,600 | -18 % |
| Jun 2025 | 4,400 | -33 % |
| May 2025 | 6,600 | 0 % |
| Apr 2025 | 6,600 | +22 % |
| Mar 2025 | 5,400 | +315 % |
| Feb 2025 | 1,300 | 0 % |
| Jan 2025 | 1,300 | 0 % |
| Dec 2024 | 1,300 | 0 % |
| Nov 2024 | 1,300 | 0 % |
| Oct 2024 | 1,300 | -19 % |
| Sep 2024 | 1,600 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
ottowildegrillers competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Outdoor & Garden Rank 9 of 13
Background and milestones
Mining engineer Ulrich Otto Wilde developed, together with his family and Alexander Luik, an over-fired grill for home use meant to deliver steakhouse results. The project was set up as a company in Düsseldorf in 2015.
- 2017
Appearance in season 4 of Die Höhle der Löwen asking for 2 million euros for 20 percent.
- 2018
German Design Award for the O.F.B. (Iconic Award 2019).
- 2021
Miele acquires 75.1 percent of the shares.
- 2023
Miele takes over the remaining 24.9 percent.
SWOT analysis of ottowildegrillers
Editorial assessment based on the sources listed and the radar data.
Strengths
- Backing from Miele since 2021, as a wholly owned subsidiary since 2023.
- Award-winning product design: German Design Award 2018 and Iconic Award 2019.
Weaknesses
- Production via partners in Germany and China creates supply chain dependencies.
- The founders have withdrawn from management.
Opportunities
- Miele uses Otto Wilde to expand its outdoor cooking business.
- Expanding distribution through the Miele network.
Threats
- Strong competition from established grill makers in the premium segment.
- Seasonal and economy-dependent demand for grills and outdoor kitchens.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
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Sources
- Presseportal Miele: Erwerb von 75,1 Prozent (16.03.2021, Gründer, 30 Mitarbeiter, Design Awards)
- Miele: Miele übernimmt Otto Wilde Grillers vollständig (Dezember 2023)
- Finanznachrichten: Miele übernimmt Otto Wilde Grillers vollständig
- fernsehserien.de: DHDL Staffel 4, Folge 1 (Forderung 2 Mio. für 20 %)
- die-hoehle-der-loewen.de: Otto Wilde Grillers (Staffel 4, 05.09.2017)
- Onlinehändler-News: Otto Wilde Grillers bei DHDL (Interview vor der Sendung)
Frequently asked questions about ottowildegrillers
How much revenue does ottowildegrillers make?
There are no documented revenue figures for ottowildegrillers. After login, the brand profile shows a model estimate of organic revenue based on 1,900 brand searches per month, split into brand and non-brand.
How many people search for ottowildegrillers?
In Jul 2026, ottowildegrillers was searched about 1,900 times per month on Google Germany, -54.1 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of ottowildegrillers?
In the Outdoor & Garden niche, ottowildegrillers ranks 9 of 13 by brand search volume. The strongest competitors are westwing, burnhard and valkental.
Who founded ottowildegrillers?
ottowildegrillers was founded in 2015 by Ulrich Otto Wilde, Nils Wilde, Julia Wilde and Alexander Luik. The company is based in Düsseldorf.
Was ottowildegrillers on Die Höhle der Löwen?
Yes, ottowildegrillers appeared on the German TV show Die Höhle der Löwen in season 4 (2017).
Is ottowildegrillers backed by venture capital?
No, there is no known venture capital funding for ottowildegrillers. Shareholders include Miele (strategischer Investor, 75,1 % seit 2021, 100 % seit 2023).
How much does ottowildegrillers spend on marketing?
ottowildegrillers does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less ottowildegrillers has to pay for each visit.
How much revenue does ottowildegrillers make through Google?
The model estimate combines brand searches and organic traffic of ottowildegrillers with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know ottowildegrillers) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of ottowildegrillers be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of ottowildegrillers after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for ottowildegrillers.