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Brand profile · Germany

ottowildegrillers Revenue, search volume and competitors 2026

Acquired

· Miele acquired the majority (75.1 percent) in 2021 and took over the remaining shares in December 2023; Otto Wilde Grillers is a wholly owned subsidiary.

Düsseldorf maker of over-fired gas grills, founded in 2015, on Die Höhle der Löwen in 2017, wholly owned by Miele since 2023.

Fact sheet

Founded
2015
Founders
Ulrich Otto Wilde, Nils Wilde, Julia Wilde, Alexander Luik
Headquarters
Düsseldorf
Company
Otto Wilde Grillers GmbH
Employees
ca. 30 (2021)
Die Höhle der Löwen (German TV show)
Yes, season 4 (2017)
Funding
No venture capital known
Investors
Miele (strategischer Investor, 75,1 % seit 2021, 100 % seit 2023)
Funding rounds
2021: Mehrheitsübernahme 75,1 % durch Miele, nicht veröffentlicht; 2023: Übernahme der restlichen 24,9 % durch Miele, nicht veröffentlicht
Search volume per month
–
Germany · latest month may be provisional
Demand compared with last year
–
Not enough data for a year-over-year comparison yet.

Background and milestones

Mining engineer Ulrich Otto Wilde developed, together with his family and Alexander Luik, an over-fired grill for home use meant to deliver steakhouse results. The project was set up as a company in Düsseldorf in 2015.

  1. 2017

    Appearance in season 4 of Die Höhle der Löwen asking for 2 million euros for 20 percent.

  2. 2018

    German Design Award for the O.F.B. (Iconic Award 2019).

  3. 2021

    Miele acquires 75.1 percent of the shares.

  4. 2023

    Miele takes over the remaining 24.9 percent.

SWOT analysis of ottowildegrillers

Editorial assessment based on the sources listed and the radar data.

Strengths

  • Backing from Miele since 2021, as a wholly owned subsidiary since 2023.
  • Award-winning product design: German Design Award 2018 and Iconic Award 2019.

Weaknesses

  • Production via partners in Germany and China creates supply chain dependencies.
  • The founders have withdrawn from management.

Opportunities

  • Miele uses Otto Wilde to expand its outdoor cooking business.
  • Expanding distribution through the Miele network.

Threats

  • Strong competition from established grill makers in the premium segment.
  • Seasonal and economy-dependent demand for grills and outdoor kitchens.

What is behind the demand?

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Sources

Frequently asked questions about ottowildegrillers

How much revenue does ottowildegrillers make?

There are no documented revenue figures for ottowildegrillers. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.

Who founded ottowildegrillers?

ottowildegrillers was founded in 2015 by Ulrich Otto Wilde, Nils Wilde, Julia Wilde and Alexander Luik. The company is based in Düsseldorf.

Was ottowildegrillers on Die Höhle der Löwen?

Yes, ottowildegrillers appeared on the German TV show Die Höhle der Löwen in season 4 (2017).

Is ottowildegrillers backed by venture capital?

No, there is no known venture capital funding for ottowildegrillers. Shareholders include Miele (strategischer Investor, 75,1 % seit 2021, 100 % seit 2023).

How much does ottowildegrillers spend on marketing?

ottowildegrillers does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less ottowildegrillers has to pay for each visit.

How much revenue does ottowildegrillers make through Google?

The model estimate combines brand searches and organic traffic of ottowildegrillers with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know ottowildegrillers) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.

What would the organic traffic of ottowildegrillers be worth as a Google Ads budget?

Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of ottowildegrillers after login.

How do I find out the SEO revenue of my own website?

With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for ottowildegrillers.

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