Brand profile · Germany
Organic Basic Revenue, search volume and competitors 2026
AcquiredCopenhagen label for sustainable underwear and basics (2015), owned by Delta Galil since 2022, available in Germany online and via retailers.
Fact sheet
- Founded
- 2015
- Founders
- Christoffer Immanuel, Mads Fibiger Rasmussen, Alexander Christiansen
- Headquarters
- Kopenhagen
- Company
- Organic Basics ApS
- Employees
- ca. 50 (Angabe ohne Jahr)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Investors
- Delta Galil Industries (Käufer 2022)
Background and milestones
The founders come from Aarhus and had no fashion experience but wanted to build a simple, responsible basics brand. The start was a Kickstarter campaign for men's underwear.
- 2015
Founded in Copenhagen, launched via Kickstarter.
- 2022
Acquired by Delta Galil Industries (July 2022).
- 2023
Production of around 306,000 units according to the Impact Report.
SWOT analysis of Organic Basic
Editorial assessment based on the sources listed and the radar data.
Strengths
- B Corp certification and GOTS-certified suppliers support the sustainability profile.
- The parent Delta Galil brings manufacturing and distribution resources.
Weaknesses
- After the takeover reviewers report less transparency and a shift to recycled nylon.
- Revenue and profitability are not published.
Opportunities
- Delta Galil plans to grow the brand in Europe and the US and broaden the range.
- The German market is already served via retailers such as Faunt and glore.
Threats
- The market for sustainable basics is fiercely competitive.
- According to Eco-Stylist, the parent company cost it a sustainability certification and weighs on brand image with part of the target group.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
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Sources
Frequently asked questions about Organic Basic
How much revenue does Organic Basic make?
There are no documented revenue figures for Organic Basic. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded Organic Basic?
Organic Basic was founded in 2015 by Christoffer Immanuel, Mads Fibiger Rasmussen and Alexander Christiansen. The company is based in Kopenhagen.
Was Organic Basic on Die Höhle der Löwen?
No, Organic Basic did not appear on the German TV show Die Höhle der Löwen.
How much does Organic Basic spend on marketing?
Organic Basic does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less Organic Basic has to pay for each visit.
How much revenue does Organic Basic make through Google?
The model estimate combines brand searches and organic traffic of Organic Basic with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know Organic Basic) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of Organic Basic be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of Organic Basic after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for Organic Basic.