Brand profile · Germany
optimum performance Revenue, search volume and competitors 2026
Mannheim supplement brand (2019), built by Caro and Stefan Benz without outside investors, with its own online shop and a study-based product approach.
Fact sheet
- Founded
- 2019
- Founders
- Caro Benz, Stefan Benz
- Headquarters
- Mannheim
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Bootstrapped (no venture capital)
Background and milestones
The founders saw not just a missing product in the supplement market but a lack of proven quality and transparency. Stefan comes from sports science, Caro from sales and controlling. The company started in January 2019 and the shop followed in April 2019.
- 2019
Founded in January, online shop launched in April.
- 2020
Positive online sales development during the Covid period.
- o. J.
By its own account more than 50,000 customers.
SWOT analysis of optimum performance
Editorial assessment based on the sources listed and the radar data.
Strengths
- The brand is self-funded and therefore independent of investors.
- Shop reviews show a 94 percent five-star share according to the website.
Weaknesses
- The brand is small; revenue and team size are not publicly documented.
- Reach depends on its own shop, and brand search volume is unknown.
Opportunities
- Demand for transparent, study-based supplements leaves room for niche brands.
- The B2B route via CrossFit boxes can be expanded as a sales channel.
Threats
- The supplement market is fiercely competitive, including large brands and Amazon sellers.
- Regulatory limits on health claims restrict product communication.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about optimum performance
How much revenue does optimum performance make?
There are no documented revenue figures for optimum performance. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded optimum performance?
optimum performance was founded in 2019 by Caro Benz and Stefan Benz. The company is based in Mannheim.
Was optimum performance on Die Höhle der Löwen?
No, optimum performance did not appear on the German TV show Die Höhle der Löwen.
Is optimum performance backed by venture capital?
No, according to available information optimum performance has grown without venture capital (bootstrapped).
How much does optimum performance spend on marketing?
optimum performance does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less optimum performance has to pay for each visit.
How much revenue does optimum performance make through Google?
The model estimate combines brand searches and organic traffic of optimum performance with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know optimum performance) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of optimum performance be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of optimum performance after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for optimum performance.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.