Brand profile · Germany
onemate Revenue, search volume and competitors 2026
WatchlistBackpack brand from Baden-Württemberg: everyday and travel backpacks made from recycled PET bottles, founded in 2018 by mechanical engineer Julian Rabe.
Fact sheet
- Founded
- 2018
- Founder
- Julian Rabe
- Headquarters
- Ulm
- Company
- onemate GmbH
- Employees
- ca. 5 (2023)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Bootstrapped (no venture capital)
onemate search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 2,400 | -17 % |
| Jun 2026 | 2,900 | 0 % |
| May 2026 | 2,900 | 0 % |
| Apr 2026 | 2,900 | -19 % |
| Mar 2026 | 3,600 | -18 % |
| Feb 2026 | 4,400 | +22 % |
| Jan 2026 | 3,600 | 0 % |
| Dec 2025 | 3,600 | -33 % |
| Nov 2025 | 5,400 | 0 % |
| Oct 2025 | 5,400 | +23 % |
| Sep 2025 | 4,400 | -19 % |
| Aug 2025 | 5,400 | +23 % |
| Jul 2025 | 4,400 | 0 % |
| Jun 2025 | 4,400 | -19 % |
| May 2025 | 5,400 | +23 % |
| Apr 2025 | 4,400 | -19 % |
| Mar 2025 | 5,400 | -18 % |
| Feb 2025 | 6,600 | +22 % |
| Jan 2025 | 5,400 | 0 % |
| Dec 2024 | 5,400 | -45 % |
| Nov 2024 | 9,900 | +50 % |
| Oct 2024 | 6,600 | +22 % |
| Sep 2024 | 5,400 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
onemate competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Clothing Rank 23 of 41
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | gymshark | 246,000 | -13.0 % |
| 2 | teveo | 246,000 | +6.5 % |
| 3 | kapten and son | 201,000 | +6.3 % |
| 4 | snocks | 135,000 | -19.2 % |
| 5 | got-bag | 110,000 | +13.4 % |
| 6 | lfdy | 110,000 | +13.4 % |
| 7 | sassyclassy | 74,000 | 0.0 % |
| 8 | giesswein | 60,500 | -28.8 % |
| 9 | pammys | 60,500 | +56.7 % |
| 10 | oceansapart | 27,100 | -18.1 % |
| 23 | onemate | 2,400 | -17.2 % |
SEO and visibility data for onemate (onemate.de)
onemate.de reaches an Online Presence Score of 51/100, an estimated 4,252 organic visits per month and 163 ranking keywords.
Around 2,400 brand searches per month compare with an estimated 4,252 organic visits. Brand searches equal 56 % of organic traffic. The Google visibility of onemate is strongly brand-driven: most visits are likely to come from the brand name.
In the Clothing niche, onemate ranks 3 of 5 brands with visibility data by Online Presence Score.
Comparison with competitors in Clothing
| Brand | OP Score | Traffic | Keywords | Ref. domains | Domain Rank |
|---|---|---|---|---|---|
| Asket | 56 | 5,584 | 85 | 1,585 | 45 |
| onemate | 51 | 4,252 | 163 | 109 | 48 |
| pinqponq | – | 19,216 | – | – | – |
| valkental | – | 17,134 | – | – | – |
| Organic Basic | – | 12,963 | – | – | – |
| BUCK MASON | – | 730 | – | – | – |
Source: Visibly AI Online Presence (domain universe, DataForSEO). Traffic and keywords are estimates, brand searches come from Google Keyword Planner.
Background and milestones
Julian Rabe worked as a mechanical engineer and did not want to end up in an open-plan office. After a trip to Costa Rica in 2017 he founded a backpack brand with a sustainability focus, planting mangroves for every product sold.
- 2018
Founded by Julian Rabe in Pforzheim, launch with backpacks made from recycled PET bottles.
- 2019
onemate GmbH entered in the commercial register on September 30.
- 2021
Felidae (Europe) GmbH receives exclusive distribution rights in German stationary retail.
- 2026
Frank Walberg becomes managing director, Julian Rabe leaves; seat moved to Ulm.
SWOT analysis of onemate
Editorial assessment based on the sources listed and the radar data.
Strengths
- Self-funded without investors, with bank loans and profitable according to Startupvalley.
- Broad distribution via shop, stationary retail and marketplaces, Amazon only about 10 percent of revenue.
- Clear positioning through recycled PET bottles and functional backpacks from 89 euros.
Weaknesses
- Small size: according to third parties only about 5 employees and a balance sheet total of about 1.36 million euros in 2023.
- Production in Asia with just-in-time sourcing, which according to the founder led to revenue losses during the pandemic.
Opportunities
- Brand search volume of about 2,400 per month shows demand that can be expanded through more retail partners.
- Growing demand for sustainable travel products in the premium segment.
Threats
- Strong competition in the niche of functional travel and business backpacks.
- Change of management in May 2026 and the seat relocation create uncertainty about the future direction.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
antonioblago.com and Visibly AI are one hub: one account for both sites. After signing in you land right back here.
Sources
- onemate Shop (Preise, 100.000 Kunden)
- onemate Über uns
- onemate Impressum
- Startupvalley Profil (2018, Finanzierung, 7 Mitarbeitende, Stand Juli 2020)
- Digitales Unternehmertum Interview (Amazon 10 Prozent)
- Schuhkurier: Felidae Vertrieb (28.09.2021)
- Northdata onemate GmbH Ulm (Geschäftsführerwechsel 2026, Sitz)
- Northdata onemate GmbH Karlsruhe (Bilanzsumme 2023, Eintragung 2019)
Frequently asked questions about onemate
How much revenue does onemate make?
There are no documented revenue figures for onemate. After login, the brand profile shows a model estimate of organic revenue based on 2,400 brand searches per month, split into brand and non-brand.
How many people search for onemate?
In Jul 2026, onemate was searched about 2,400 times per month on Google Germany, -42.3 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of onemate?
In the Clothing niche, onemate ranks 23 of 41 by brand search volume. The strongest competitors are gymshark, teveo and kapten and son.
Who founded onemate?
onemate was founded in 2018 by Julian Rabe. The company is based in Ulm.
Was onemate on Die Höhle der Löwen?
No, onemate did not appear on the German TV show Die Höhle der Löwen.
Is onemate backed by venture capital?
No, according to available information onemate has grown without venture capital (bootstrapped).
How much does onemate spend on marketing?
onemate does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less onemate has to pay for each visit.
How much revenue does onemate make through Google?
The model estimate combines brand searches and organic traffic of onemate with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know onemate) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of onemate be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The SEO and visibility data section on this page shows the organic traffic and ranking keywords of onemate.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for onemate.