Brand profile · Germany
onemate Revenue, search volume and competitors 2026
WatchlistBackpack brand from Baden-Württemberg: everyday and travel backpacks made from recycled PET bottles, founded in 2018 by mechanical engineer Julian Rabe.
Fact sheet
- Founded
- 2018
- Founder
- Julian Rabe
- Headquarters
- Ulm
- Company
- onemate GmbH
- Employees
- ca. 5 (2023)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Bootstrapped (no venture capital)
Background and milestones
Julian Rabe worked as a mechanical engineer and did not want to end up in an open-plan office. After a trip to Costa Rica in 2017 he founded a backpack brand with a sustainability focus, planting mangroves for every product sold.
- 2018
Founded by Julian Rabe in Pforzheim, launch with backpacks made from recycled PET bottles.
- 2019
onemate GmbH entered in the commercial register on September 30.
- 2021
Felidae (Europe) GmbH receives exclusive distribution rights in German stationary retail.
- 2026
Frank Walberg becomes managing director, Julian Rabe leaves; seat moved to Ulm.
SWOT analysis of onemate
Editorial assessment based on the sources listed and the radar data.
Strengths
- Self-funded without investors, with bank loans and profitable according to Startupvalley.
- Broad distribution via shop, stationary retail and marketplaces, Amazon only about 10 percent of revenue.
- Clear positioning through recycled PET bottles and functional backpacks from 89 euros.
Weaknesses
- Small size: according to third parties only about 5 employees and a balance sheet total of about 1.36 million euros in 2023.
- Production in Asia with just-in-time sourcing, which according to the founder led to revenue losses during the pandemic.
Opportunities
- Brand search volume of about 2,400 per month shows demand that can be expanded through more retail partners.
- Growing demand for sustainable travel products in the premium segment.
Threats
- Strong competition in the niche of functional travel and business backpacks.
- Change of management in May 2026 and the seat relocation create uncertainty about the future direction.
What is behind the demand?
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Sources
- onemate Shop (Preise, 100.000 Kunden)
- onemate Über uns
- onemate Impressum
- Startupvalley Profil (2018, Finanzierung, 7 Mitarbeitende, Stand Juli 2020)
- Digitales Unternehmertum Interview (Amazon 10 Prozent)
- Schuhkurier: Felidae Vertrieb (28.09.2021)
- Northdata onemate GmbH Ulm (Geschäftsführerwechsel 2026, Sitz)
- Northdata onemate GmbH Karlsruhe (Bilanzsumme 2023, Eintragung 2019)
Frequently asked questions about onemate
How much revenue does onemate make?
There are no documented revenue figures for onemate. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded onemate?
onemate was founded in 2018 by Julian Rabe. The company is based in Ulm.
Was onemate on Die Höhle der Löwen?
No, onemate did not appear on the German TV show Die Höhle der Löwen.
Is onemate backed by venture capital?
No, according to available information onemate has grown without venture capital (bootstrapped).
How much does onemate spend on marketing?
onemate does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less onemate has to pay for each visit.
How much revenue does onemate make through Google?
The model estimate combines brand searches and organic traffic of onemate with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know onemate) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of onemate be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of onemate after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for onemate.
Want to make your own brand this visible?
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