Brand profile · Germany
OLAKALA Revenue, search volume and competitors 2026
Stuttgart streetwear label of YouTubers Inscope21 and Tim Gabel, grown from creator merch, in brick-and-mortar retail since 2024.
Fact sheet
- Founded
- 2018
- Founders
- Nicolas Lazaridis, Tim Gabel
- Headquarters
- Stuttgart
- Company
- G-IN GmbH
- Die Höhle der Löwen (German TV show)
- Did not appear
OLAKALA search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 27,100 | -55 % |
| Jun 2026 | 60,500 | +83 % |
| May 2026 | 33,100 | -18 % |
| Apr 2026 | 40,500 | -33 % |
| Mar 2026 | 60,500 | +22 % |
| Feb 2026 | 49,500 | +22 % |
| Jan 2026 | 40,500 | -18 % |
| Dec 2025 | 49,500 | -55 % |
| Nov 2025 | 110,000 | +122 % |
| Oct 2025 | 49,500 | 0 % |
| Sep 2025 | 49,500 | -18 % |
| Aug 2025 | 60,500 | +22 % |
| Jul 2025 | 49,500 | 0 % |
| Jun 2025 | 49,500 | 0 % |
| May 2025 | 49,500 | -33 % |
| Apr 2025 | 74,000 | 0 % |
| Mar 2025 | 74,000 | +49 % |
| Feb 2025 | 49,500 | 0 % |
| Jan 2025 | 49,500 | -18 % |
| Dec 2024 | 60,500 | -55 % |
| Nov 2024 | 135,000 | +82 % |
| Oct 2024 | 74,000 | -18 % |
| Sep 2024 | 90,500 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
OLAKALA competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Clothing Rank 11 of 41
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | gymshark | 246,000 | -13.0 % |
| 2 | teveo | 246,000 | +6.5 % |
| 3 | kapten and son | 201,000 | +6.3 % |
| 4 | snocks | 135,000 | -19.2 % |
| 5 | got-bag | 110,000 | +13.4 % |
| 6 | lfdy | 110,000 | +13.4 % |
| 7 | sassyclassy | 74,000 | 0.0 % |
| 8 | giesswein | 60,500 | -28.8 % |
| 9 | pammys | 60,500 | +56.7 % |
| 10 | oceansapart | 27,100 | -18.1 % |
| 11 | OLAKALA | 27,100 | -39.4 % |
SEO and visibility data for OLAKALA (olakala.de)
olakala.de reaches an Online Presence Score of 55/100, an estimated 39,984 organic visits per month and 443 ranking keywords.
Around 27,100 brand searches per month compare with an estimated 39,984 organic visits. Brand searches equal 68 % of organic traffic. The Google visibility of OLAKALA is strongly brand-driven: most visits are likely to come from the brand name.
In the Clothing niche, OLAKALA ranks 6 of 14 brands with visibility data by Online Presence Score.
Comparison with competitors in Clothing
| Brand | OP Score | Traffic | Keywords | Ref. domains | Domain Rank |
|---|---|---|---|---|---|
| OLAKALA | 55 | 39,984 | 443 | 244 | 41 |
| schlappy | 46 | 3,474 | 241 | 129 | 34 |
| pammys | 37 | 38 | 9 | 250 | 35 |
| giesswein | – | 146,289 | – | – | – |
| pesoclo | – | 120,107 | – | – | – |
| oceansapart | – | 105,967 | – | – | – |
Source: Visibly AI Online Presence (domain universe, DataForSEO). Traffic and keywords are estimates, brand searches come from Google Keyword Planner.
Background and milestones
YouTubers Nicolas Lazaridis (Inscope21) and Tim Gabel, known for fitness and comedy content, started with merchandise for their community. It grew into an independent streetwear and lifestyle label with its own design team. The name comes from the Modern Greek expression ola kala (everything is good).
- 2015
G-IN Fitness & Lifestyle GmbH is founded as the company behind the two YouTubers' activities.
- 2018
First own OLAKALA collection (founding year 2017 or 2018 depending on the source).
- 2020
Csaba Kreiter joins as external consultant and is now managing director.
- 2024
Entry into brick-and-mortar retail via retailer Hypeneedz (September) and launch of a fragrance line.
SWOT analysis of OLAKALA
Editorial assessment based on the sources listed and the radar data.
Strengths
- The founders' combined reach of about 3.5 million YouTube subscribers supports 27,100 monthly brand searches.
- An in-house design team developing its own collections supports the brand beyond pure creator merchandise.
Weaknesses
- Demand is closely tied to the visibility of the two founders.
- Absolute revenue and headcount are not published.
Opportunities
- Entry into brick-and-mortar retail since 2024 opens additional sales channels.
- The fragrance line and the premium line CC Exquisite extend the range beyond basics.
Threats
- According to the founder, many streetwear brands have entered the market; competition in the mid-price segment is dense.
- The focus on its own online shop limits reach compared with platforms.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
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Sources
Frequently asked questions about OLAKALA
How much revenue does OLAKALA make?
For 2024, the record for OLAKALA reads: Ziel +10 bis 15 % ggü. 2023 (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
How many people search for OLAKALA?
In Jul 2026, OLAKALA was searched about 27,100 times per month on Google Germany, -18.7 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of OLAKALA?
In the Clothing niche, OLAKALA ranks 11 of 41 by brand search volume. The strongest competitors are gymshark, teveo and kapten and son.
Who founded OLAKALA?
OLAKALA was founded in 2018 by Nicolas Lazaridis and Tim Gabel. The company is based in Stuttgart.
Was OLAKALA on Die Höhle der Löwen?
No, OLAKALA did not appear on the German TV show Die Höhle der Löwen.
How much does OLAKALA spend on marketing?
OLAKALA does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less OLAKALA has to pay for each visit.
How much revenue does OLAKALA make through Google?
The model estimate combines brand searches and organic traffic of OLAKALA with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know OLAKALA) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of OLAKALA be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The SEO and visibility data section on this page shows the organic traffic and ranking keywords of OLAKALA.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for OLAKALA.