Brand profile · Germany
OLAKALA Revenue, search volume and competitors 2026
Stuttgart streetwear label of YouTubers Inscope21 and Tim Gabel, grown from creator merch, in brick-and-mortar retail since 2024.
Fact sheet
- Founded
- 2018
- Founders
- Nicolas Lazaridis, Tim Gabel
- Headquarters
- Stuttgart
- Company
- G-IN GmbH
- Die Höhle der Löwen (German TV show)
- Did not appear
Background and milestones
YouTubers Nicolas Lazaridis (Inscope21) and Tim Gabel, known for fitness and comedy content, started with merchandise for their community. It grew into an independent streetwear and lifestyle label with its own design team. The name comes from the Modern Greek expression ola kala (everything is good).
- 2015
G-IN Fitness & Lifestyle GmbH is founded as the company behind the two YouTubers' activities.
- 2018
First own OLAKALA collection (founding year 2017 or 2018 depending on the source).
- 2020
Csaba Kreiter joins as external consultant and is now managing director.
- 2024
Entry into brick-and-mortar retail via retailer Hypeneedz (September) and launch of a fragrance line.
SWOT analysis of OLAKALA
Editorial assessment based on the sources listed and the radar data.
Strengths
- The founders' combined reach of about 3.5 million YouTube subscribers supports 27,100 monthly brand searches.
- An in-house design team developing its own collections supports the brand beyond pure creator merchandise.
Weaknesses
- Demand is closely tied to the visibility of the two founders.
- Absolute revenue and headcount are not published.
Opportunities
- Entry into brick-and-mortar retail since 2024 opens additional sales channels.
- The fragrance line and the premium line CC Exquisite extend the range beyond basics.
Threats
- According to the founder, many streetwear brands have entered the market; competition in the mid-price segment is dense.
- The focus on its own online shop limits reach compared with platforms.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
antonioblago.com and Visibly AI are one hub: one account for both sites. After signing in you land right back here.
Sources
Frequently asked questions about OLAKALA
How much revenue does OLAKALA make?
For 2024, the record for OLAKALA reads: Ziel +10 bis 15 % ggü. 2023 (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded OLAKALA?
OLAKALA was founded in 2018 by Nicolas Lazaridis and Tim Gabel. The company is based in Stuttgart.
Was OLAKALA on Die Höhle der Löwen?
No, OLAKALA did not appear on the German TV show Die Höhle der Löwen.
How much does OLAKALA spend on marketing?
OLAKALA does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less OLAKALA has to pay for each visit.
How much revenue does OLAKALA make through Google?
The model estimate combines brand searches and organic traffic of OLAKALA with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know OLAKALA) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of OLAKALA be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of OLAKALA after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for OLAKALA.