Brand profile · Germany
oceansapart Revenue, search volume and competitors 2026
AcquiredActivewear brand in freefall: from €99 million in revenue to insolvency in just three years.
Fact sheet
- Founded
- 2017
- Founders
- Pascal Zuta, Sebastian Merkhoffer, Norbert Neef, Jens Paul Engelmann, Susanna Wagner
- Headquarters
- Mannheim (seit Übernahme durch SNOCKS); zuvor Berlin
- Company
- More than Oceans Apart GmbH (vormals Rise Up Fashion GmbH)
- Employees
- 24 übernommen (2024); 129 zum Zeitpunkt des Insolvenzantrags
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- No venture capital known
- Investors
- Altor (Private Equity, Mehrheit seit 2021, 2024 ausgeschieden), SNOCKS (Eigentümer seit November 2024)
- Funding rounds
- 2021: Mehrheitsübernahme durch Altor, nicht veröffentlicht
oceansapart search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 27,100 | -18 % |
| Jun 2026 | 33,100 | 0 % |
| May 2026 | 33,100 | 0 % |
| Apr 2026 | 33,100 | 0 % |
| Mar 2026 | 33,100 | 0 % |
| Feb 2026 | 33,100 | -33 % |
| Jan 2026 | 49,500 | +83 % |
| Dec 2025 | 27,100 | -33 % |
| Nov 2025 | 40,500 | +49 % |
| Oct 2025 | 27,100 | -18 % |
| Sep 2025 | 33,100 | +22 % |
| Aug 2025 | 27,100 | -18 % |
| Jul 2025 | 33,100 | -33 % |
| Jun 2025 | 49,500 | -18 % |
| May 2025 | 60,500 | 0 % |
| Apr 2025 | 60,500 | 0 % |
| Mar 2025 | 60,500 | 0 % |
| Feb 2025 | 60,500 | -18 % |
| Jan 2025 | 74,000 | +49 % |
| Dec 2024 | 49,500 | -45 % |
| Nov 2024 | 90,500 | +50 % |
| Oct 2024 | 60,500 | -18 % |
| Sep 2024 | 74,000 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
oceansapart competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Clothing Rank 10 of 41
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | gymshark | 246,000 | -13.0 % |
| 2 | teveo | 246,000 | +6.5 % |
| 3 | kapten and son | 201,000 | +6.3 % |
| 4 | snocks | 135,000 | -19.2 % |
| 5 | got-bag | 110,000 | +13.4 % |
| 6 | lfdy | 110,000 | +13.4 % |
| 7 | sassyclassy | 74,000 | 0.0 % |
| 8 | giesswein | 60,500 | -28.8 % |
| 9 | pammys | 60,500 | +56.7 % |
| 10 | oceansapart | 27,100 | -18.1 % |
Background and milestones
The brand was backed by serial entrepreneurs Pascal Zuta and Sebastian Merkhoffer, who had previously helped build Fitvia (sold to Dermapharm in 2019) and Invincible Brands (sold to Henkel in 2020). In 2017 they launched the direct-to-consumer women's activewear brand in Berlin, sold through influencer marketing and personalized discount codes.
- 2017
Brand founded in Berlin.
- 2019
Profitable with about EUR 180,000 annual surplus according to OMR.
- 2021
Swedish investor Altor takes a majority stake.
- 2023
Revenue of about EUR 65 million.
- 2024
Insolvency filing on 10 July at the Berlin-Charlottenburg court; 129 employees.
- 2024
Takeover by SNOCKS on 22 November; 24 employees retained.
SWOT analysis of oceansapart
Editorial assessment based on the sources listed and the radar data.
Strengths
- About 27,100 brand searches per month in Germany indicate established awareness.
- Revenue of about EUR 65 million in the last financial year before the insolvency (2023).
- New owner SNOCKS brings experience in data-driven optimization and internationalization according to Brandvillage.
Weaknesses
- The July 2024 insolvency filing weighs on trust; only 24 of 129 jobs were retained.
- Strong dependence on influencer marketing and discount codes as a growth model.
Opportunities
- Positioning as a lovebrand in the yoga and pilates segment, as announced by SNOCKS.
- Synergies with the SNOCKS group in logistics, sourcing and international markets.
Threats
- Strong competition in activewear from Gymshark, TEVEO and established sports brands.
- Renewed brand erosion if the turnaround does not stabilize reach in core markets.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
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Sources
Frequently asked questions about oceansapart
How much revenue does oceansapart make?
oceansapart generated around 65 million € in revenue in 2023 (documented in annual reports or registers). For 2024: Insolvenz (Juli), Übernahme durch Snocks. The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
How many people search for oceansapart?
In Jul 2026, oceansapart was searched about 27,100 times per month on Google Germany, -34.8 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of oceansapart?
In the Clothing niche, oceansapart ranks 10 of 41 by brand search volume. The strongest competitors are gymshark, teveo and kapten and son.
Who founded oceansapart?
oceansapart was founded in 2017 by Pascal Zuta, Sebastian Merkhoffer, Norbert Neef, Jens Paul Engelmann and Susanna Wagner. The company is based in Mannheim (seit Übernahme durch SNOCKS); zuvor Berlin.
Was oceansapart on Die Höhle der Löwen?
No, oceansapart did not appear on the German TV show Die Höhle der Löwen.
Is oceansapart backed by venture capital?
No, there is no known venture capital funding for oceansapart. Shareholders include Altor (Private Equity, Mehrheit seit 2021, 2024 ausgeschieden) and SNOCKS (Eigentümer seit November 2024).
How much does oceansapart spend on marketing?
oceansapart does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less oceansapart has to pay for each visit.
How much revenue does oceansapart make through Google?
The model estimate combines brand searches and organic traffic of oceansapart with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know oceansapart) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of oceansapart be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of oceansapart after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for oceansapart.