Brand profile · Germany
oceansapart Revenue, search volume and competitors 2026
AcquiredActivewear brand in freefall: from €99 million in revenue to insolvency in just three years.
Fact sheet
- Founded
- 2017
- Founders
- Pascal Zuta, Sebastian Merkhoffer, Norbert Neef, Jens Paul Engelmann, Susanna Wagner
- Headquarters
- Mannheim (seit Übernahme durch SNOCKS); zuvor Berlin
- Company
- More than Oceans Apart GmbH (vormals Rise Up Fashion GmbH)
- Employees
- 24 übernommen (2024); 129 zum Zeitpunkt des Insolvenzantrags
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- No venture capital known
- Investors
- Altor (Private Equity, Mehrheit seit 2021, 2024 ausgeschieden), SNOCKS (Eigentümer seit November 2024)
- Funding rounds
- 2021: Mehrheitsübernahme durch Altor, nicht veröffentlicht
Background and milestones
The brand was backed by serial entrepreneurs Pascal Zuta and Sebastian Merkhoffer, who had previously helped build Fitvia (sold to Dermapharm in 2019) and Invincible Brands (sold to Henkel in 2020). In 2017 they launched the direct-to-consumer women's activewear brand in Berlin, sold through influencer marketing and personalized discount codes.
- 2017
Brand founded in Berlin.
- 2019
Profitable with about EUR 180,000 annual surplus according to OMR.
- 2021
Swedish investor Altor takes a majority stake.
- 2023
Revenue of about EUR 65 million.
- 2024
Insolvency filing on 10 July at the Berlin-Charlottenburg court; 129 employees.
- 2024
Takeover by SNOCKS on 22 November; 24 employees retained.
SWOT analysis of oceansapart
Editorial assessment based on the sources listed and the radar data.
Strengths
- About 27,100 brand searches per month in Germany indicate established awareness.
- Revenue of about EUR 65 million in the last financial year before the insolvency (2023).
- New owner SNOCKS brings experience in data-driven optimization and internationalization according to Brandvillage.
Weaknesses
- The July 2024 insolvency filing weighs on trust; only 24 of 129 jobs were retained.
- Strong dependence on influencer marketing and discount codes as a growth model.
Opportunities
- Positioning as a lovebrand in the yoga and pilates segment, as announced by SNOCKS.
- Synergies with the SNOCKS group in logistics, sourcing and international markets.
Threats
- Strong competition in activewear from Gymshark, TEVEO and established sports brands.
- Renewed brand erosion if the turnaround does not stabilize reach in core markets.
What is behind the demand?
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Sources
Frequently asked questions about oceansapart
How much revenue does oceansapart make?
oceansapart generated around 65 million € in revenue in 2023 (documented in annual reports or registers). For 2024: Insolvenz (Juli), Übernahme durch Snocks. The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded oceansapart?
oceansapart was founded in 2017 by Pascal Zuta, Sebastian Merkhoffer, Norbert Neef, Jens Paul Engelmann and Susanna Wagner. The company is based in Mannheim (seit Übernahme durch SNOCKS); zuvor Berlin.
Was oceansapart on Die Höhle der Löwen?
No, oceansapart did not appear on the German TV show Die Höhle der Löwen.
Is oceansapart backed by venture capital?
No, there is no known venture capital funding for oceansapart. Shareholders include Altor (Private Equity, Mehrheit seit 2021, 2024 ausgeschieden) and SNOCKS (Eigentümer seit November 2024).
How much does oceansapart spend on marketing?
oceansapart does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less oceansapart has to pay for each visit.
How much revenue does oceansapart make through Google?
The model estimate combines brand searches and organic traffic of oceansapart with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know oceansapart) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of oceansapart be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of oceansapart after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for oceansapart.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.