Brand profile · Germany
oceanmata Revenue, search volume and competitors 2026
Brand for biodegradable phone cases and ocean plastic jewelry, founded in 2019 by Dominik Karl; one product equals one kilo of collected plastic.
Fact sheet
- Founded
- 2019
- Founder
- Dominik Karl
- Headquarters
- Augsburg
- Die Höhle der Löwen (German TV show)
- Did not appear
oceanmata search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 1,900 | -21 % |
| Jun 2026 | 2,400 | 0 % |
| May 2026 | 2,400 | -17 % |
| Apr 2026 | 2,900 | 0 % |
| Mar 2026 | 2,900 | 0 % |
| Feb 2026 | 2,900 | -19 % |
| Jan 2026 | 3,600 | 0 % |
| Dec 2025 | 3,600 | +24 % |
| Nov 2025 | 2,900 | 0 % |
| Oct 2025 | 2,900 | +21 % |
| Sep 2025 | 2,400 | 0 % |
| Aug 2025 | 2,400 | +26 % |
| Jul 2025 | 1,900 | 0 % |
| Jun 2025 | 1,900 | 0 % |
| May 2025 | 1,900 | 0 % |
| Apr 2025 | 1,900 | +19 % |
| Mar 2025 | 1,600 | -16 % |
| Feb 2025 | 1,900 | -21 % |
| Jan 2025 | 2,400 | -45 % |
| Dec 2024 | 4,400 | -19 % |
| Nov 2024 | 5,400 | +23 % |
| Oct 2024 | 4,400 | +52 % |
| Sep 2024 | 2,900 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
oceanmata competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Jewelry Rank 7 of 13
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | Purelei | 201,000 | +6.3 % |
| 2 | paul hewitt | 9,900 | -6.9 % |
| 3 | paul valentine | 8,100 | -8.0 % |
| 4 | Sternglas | 5,400 | -6.9 % |
| 5 | Mejuri | 3,600 | -6.9 % |
| 6 | Monica Vinader | 2,900 | -2.2 % |
| 7 | oceanmata | 1,900 | -26.0 % |
| 8 | kendrascott | 1,600 | 0.0 % |
| 9 | Unimatic | 1,000 | 0.0 % |
| 10 | concrete jungle | 880 | -20.0 % |
Background and milestones
Dominik Karl witnessed plastic pollution of the oceans while travelling in Sri Lanka. During his mechanical engineering studies at DHBW Heidenheim he came up with the idea of funding collection campaigns through sales of biodegradable phone cases.
- 2019
Company launch after graduating.
- 2020
Dominik Karl leaves Airbus Helicopters and works on Oceanmata full time.
- 2022
Over 150,000 kilograms of plastic collected (DHBW Heidenheim report).
SWOT analysis of oceanmata
Editorial assessment based on the sources listed and the radar data.
Strengths
- Clear sustainability promise: one product equals one kilo of collected plastic.
- Over 100,000 customers and 4.76 out of 5 stars across more than 11,000 reviews.
Weaknesses
- Jewelry is only part of the range, the core business is phone cases.
- Revenue and financing are not publicly traceable.
Opportunities
- Expanding the jewelry and accessories range to the existing customer base.
- Demand for sustainable everyday products.
Threats
- Strong competition in phone cases and jewelry from large brands and marketplaces.
- Credibility depends on the traceability of the plastic volumes.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
antonioblago.com and Visibly AI are one hub: one account for both sites. After signing in you land right back here.
Sources
Frequently asked questions about oceanmata
How much revenue does oceanmata make?
There are no documented revenue figures for oceanmata. After login, the brand profile shows a model estimate of organic revenue based on 1,900 brand searches per month, split into brand and non-brand.
How many people search for oceanmata?
In Jul 2026, oceanmata was searched about 1,900 times per month on Google Germany, +17.5 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of oceanmata?
In the Jewelry niche, oceanmata ranks 7 of 13 by brand search volume. The strongest competitors are Purelei, paul hewitt and paul valentine.
Who founded oceanmata?
oceanmata was founded in 2019 by Dominik Karl. The company is based in Augsburg.
Was oceanmata on Die Höhle der Löwen?
No, oceanmata did not appear on the German TV show Die Höhle der Löwen.
How much does oceanmata spend on marketing?
oceanmata does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less oceanmata has to pay for each visit.
How much revenue does oceanmata make through Google?
The model estimate combines brand searches and organic traffic of oceanmata with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know oceanmata) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of oceanmata be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of oceanmata after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for oceanmata.