Brand profile · Germany
oatsome Revenue, search volume and competitors 2026
Oatsome from Frankfurt has sold smoothie bowls and breakfast products since 2017 and claims to be Germany's best-selling smoothie bowl.
Fact sheet
- Founded
- 2017
- Founders
- Philipp Reif, Tim Horn
- Headquarters
- Frankfurt am Main
- Company
- Oatsome GmbH
- Employees
- ca. 60
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Bootstrapped (no venture capital)
- Investors
- Parsec Ventures, v. Wedel, Food Angels, Wolfman.One, Unibator
- Funding rounds
- 2026: Crowdinvesting (digitale Anleihe, 8 % Zins), 500.000 €
Background and milestones
Reif and Horn met during their dual studies in business informatics and discovered smoothie bowls on Instagram in 2016, although hardly any ready-made products existed. They opened an online shop with stock photos before the product existed.
- 2017
Founded and online shop launched with the first smoothie bowl, financed from own funds.
- 2021
Handelsblatt reports double-digit million revenue and plans to double it for 2022.
- 2026
Crowd investment via OneCrowd reaches the EUR 500,000 target early.
SWOT analysis of oatsome
Editorial assessment based on the sources listed and the radar data.
Strengths
- According to Handelsblatt the company grew to double-digit million revenue and describes itself as profitable.
- Data-driven product development allows fast adjustment of range and recipes.
Weaknesses
- Revenue depends heavily on a few product lines in the breakfast market.
Opportunities
- New categories such as protein and sugar-reduced spreads broaden the target group.
- With around 12,100 monthly brand searches there is solid demand.
Threats
- Growing competition in breakfast and bowls from private labels and brand manufacturers.
- Dependence on grocery retail and online advertising shapes margins.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
- Für-Gründer.de: Bootstrapping, Startnext, Unibator
- Handelsblatt: zweistelliger Millionenumsatz, profitabel seit Gründung
- Gründer.de: Gründungsgeschichte, 500.000 Kunden, ca. 60 Mitarbeiter
- Northdata: Oatsome GmbH, HRB 111459
- vegconomist: Crowdinvesting über 500.000 Euro
- Companisto: Oatsome Crowdinvesting
- PitchBook: Investorenliste Oatsome
Frequently asked questions about oatsome
How much revenue does oatsome make?
For 2021, the record for oatsome reads: zweistelliger Mio.-€-Betrag (Branchenschätzung) (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded oatsome?
oatsome was founded in 2017 by Philipp Reif and Tim Horn. The company is based in Frankfurt am Main.
Was oatsome on Die Höhle der Löwen?
No, oatsome did not appear on the German TV show Die Höhle der Löwen.
Is oatsome backed by venture capital?
No, according to available information oatsome has grown without venture capital (bootstrapped).
How much does oatsome spend on marketing?
oatsome does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less oatsome has to pay for each visit.
How much revenue does oatsome make through Google?
The model estimate combines brand searches and organic traffic of oatsome with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know oatsome) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of oatsome be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of oatsome after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for oatsome.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.