Brand profile · Germany
oatly Revenue, search volume and competitors 2026
Swedish oat drink maker from Malmö, listed on Nasdaq since 2021 and present in Germany through its own Berlin subsidiary.
Fact sheet
- Founded
- 1994
- Founders
- Rickard Öste, Björn Öste
- Headquarters
- Malmö (Schweden)
- Company
- Oatly Group AB (DE: Oatly Germany GmbH, Berlin)
- Employees
- 2.009 (2022)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- Verlinvest, Blackstone, Industrifonden, Östersjöstiftelsen
- Funding rounds
- 2021: IPO, Börsengang, 17 US-Dollar je Aktie
Background and milestones
Oatly traces back to the founding of Ceba AB in 1994, in which Rickard Öste was involved. The first product launched in 2001, and the company was renamed Oatly AB in 2006.
- 1994
Founding of Ceba AB, from which Oatly emerged
- 2001
First product under the Oatly brand
- 2019
First US factory in Millville, New Jersey
- 2021
Nasdaq IPO (offer price USD 17)
SWOT analysis of oatly
Editorial assessment based on the sources listed and the radar data.
Strengths
- High brand awareness: 14,800 monthly brand searches in Germany.
- Revenue of USD 823.7 million in 2024, up from USD 783.3 million the year before.
Weaknesses
- Net loss of USD 393 million in 2022 on USD 722 million revenue.
- Strong dependence on retail and food service rather than the own shop.
Opportunities
- Germany is named a key market alongside Sweden and the UK in the company filing.
- Growing plant-based drinks segment in retail and coffee service.
Threats
- Growing competition from private labels and alternatives such as pea drinks.
- Large shareholders could sell stakes, which may weigh on the share price.
What is behind the demand?
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Sources
Frequently asked questions about oatly
How much revenue does oatly make?
oatly generated around 823,7 million US-Dollar in revenue in 2024 (documented in annual reports or registers). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded oatly?
oatly was founded in 1994 by Rickard Öste and Björn Öste. The company is based in Malmö (Schweden).
Was oatly on Die Höhle der Löwen?
No, oatly did not appear on the German TV show Die Höhle der Löwen.
Is oatly backed by venture capital?
Yes, oatly is backed by venture capital. Investors include Verlinvest, Blackstone, Industrifonden and Östersjöstiftelsen. Known funding rounds: 2021: IPO, Börsengang, 17 US-Dollar je Aktie.
How much does oatly spend on marketing?
oatly does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less oatly has to pay for each visit.
How much revenue does oatly make through Google?
The model estimate combines brand searches and organic traffic of oatly with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know oatly) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of oatly be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of oatly after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for oatly.
Want to make your own brand this visible?
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