Brand profile · Germany
oak25 Revenue, search volume and competitors 2026
AcquiredHamburg brand for reflective backpacks and bags, founded by school pupils in 2018, part of Ecom Brands since June 2023.
Fact sheet
- Founded
- 2018
- Founders
- Emil Woermann, Jacob Leffers
- Headquarters
- Hamburg
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- No venture capital known
- Investors
- Tarek Müller
- Funding rounds
- 2020: Business-Angel-Runde, sechsstellig
Background and milestones
As cyclists Emil Woermann and Jacob Leffers felt unsafe in the dark. In 2018 they developed a fully reflective backpack in the Woermann family's apartment at Eichenstraße 25, which gave the brand its name.
- 2019
Kickstarter campaign for the reflective backpack in September.
- 2020
Six-figure financing round with About You co-founder Tarek Müller.
- 2022
Distress sale in February due to supply chain problems.
- 2023
Sale to Ecom Brands GmbH as of 1 June.
SWOT analysis of oak25
Editorial assessment based on the sources listed and the radar data.
Strengths
- Clear product promise with fully reflective bags for urban cyclists.
- Part of the Ecom Brands group with several bag brands since 2023.
Weaknesses
- The 2022 distress sale shows vulnerability to inventory levels and supply chains.
- At 480 brand searches per month, brand awareness is low.
Opportunities
- Sales and sourcing synergies with Ecom Brands sister brands.
- Road safety as a lasting purchase motive.
Threats
- Strong competition from established backpack and outdoor brands.
- Capital tied up in seasonal inventory.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about oak25
How much revenue does oak25 make?
There are no documented revenue figures for oak25. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded oak25?
oak25 was founded in 2018 by Emil Woermann and Jacob Leffers. The company is based in Hamburg.
Was oak25 on Die Höhle der Löwen?
No, oak25 did not appear on the German TV show Die Höhle der Löwen.
Is oak25 backed by venture capital?
No, there is no known venture capital funding for oak25. Shareholders include Tarek Müller.
How much does oak25 spend on marketing?
oak25 does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less oak25 has to pay for each visit.
How much revenue does oak25 make through Google?
The model estimate combines brand searches and organic traffic of oak25 with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know oak25) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of oak25 be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of oak25 after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for oak25.
Want to make your own brand this visible?
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