Brand profile · Germany
oak25 Revenue, search volume and competitors 2026
AcquiredHamburg brand for reflective backpacks and bags, founded by school pupils in 2018, part of Ecom Brands since June 2023.
Fact sheet
- Founded
- 2018
- Founders
- Emil Woermann, Jacob Leffers
- Headquarters
- Hamburg
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- No venture capital known
- Investors
- Tarek Müller
- Funding rounds
- 2020: Business-Angel-Runde, sechsstellig
oak25 search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 480 | 0 % |
| Jun 2026 | 480 | -19 % |
| May 2026 | 590 | -18 % |
| Apr 2026 | 720 | 0 % |
| Mar 2026 | 720 | -18 % |
| Feb 2026 | 880 | 0 % |
| Jan 2026 | 880 | -32 % |
| Dec 2025 | 1,300 | -19 % |
| Nov 2025 | 1,600 | +60 % |
| Oct 2025 | 1,000 | +14 % |
| Sep 2025 | 880 | 0 % |
| Aug 2025 | 880 | 0 % |
| Jul 2025 | 880 | 0 % |
| Jun 2025 | 880 | +49 % |
| May 2025 | 590 | -33 % |
| Apr 2025 | 880 | -12 % |
| Mar 2025 | 1,000 | +14 % |
| Feb 2025 | 880 | -12 % |
| Jan 2025 | 1,000 | 0 % |
| Dec 2024 | 1,000 | -38 % |
| Nov 2024 | 1,600 | +82 % |
| Oct 2024 | 880 | +22 % |
| Sep 2024 | 720 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
oak25 competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Clothing Rank 33 of 41
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | gymshark | 246,000 | -13.0 % |
| 2 | teveo | 246,000 | +6.5 % |
| 3 | kapten and son | 201,000 | +6.3 % |
| 4 | snocks | 135,000 | -19.2 % |
| 5 | got-bag | 110,000 | +13.4 % |
| 6 | lfdy | 110,000 | +13.4 % |
| 7 | sassyclassy | 74,000 | 0.0 % |
| 8 | giesswein | 60,500 | -28.8 % |
| 9 | pammys | 60,500 | +56.7 % |
| 10 | oceansapart | 27,100 | -18.1 % |
| 33 | oak25 | 480 | -19.6 % |
Lifestyle Rank 36 of 48
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | teveo | 246,000 | +6.5 % |
| 2 | ouraring | 165,000 | +11.0 % |
| 3 | airup | 90,500 | -17.7 % |
| 4 | rimowa | 90,500 | -12.6 % |
| 5 | sheko | 90,500 | +6.5 % |
| 6 | Blackroll | 74,000 | +13.8 % |
| 7 | holzkern | 60,500 | 0.0 % |
| 8 | rhinoshield | 49,500 | -12.9 % |
| 9 | eightsleep | 18,100 | +67.6 % |
| 10 | Asket | 12,100 | -23.9 % |
| 36 | oak25 | 480 | -19.6 % |
SEO and visibility data for oak25 (oak25.com)
oak25.com reaches an estimated 716 organic visits per month.
Around 480 brand searches per month compare with an estimated 716 organic visits. Brand searches equal 67 % of organic traffic. The Google visibility of oak25 is strongly brand-driven: most visits are likely to come from the brand name.
Comparison with competitors in Clothing
| Brand | OP Score | Traffic | Keywords | Ref. domains | Domain Rank |
|---|---|---|---|---|---|
| onemate | 51 | 4,252 | 163 | 109 | 48 |
| Organic Basic | – | 12,963 | – | – | – |
| leslunes | – | 8,961 | – | – | – |
| BUCK MASON | – | 730 | – | – | – |
| oak25 | – | 716 | – | – | – |
| boombeauty | – | 543 | – | – | – |
Source: Visibly AI Online Presence (domain universe, DataForSEO). Traffic and keywords are estimates, brand searches come from Google Keyword Planner.
Background and milestones
As cyclists Emil Woermann and Jacob Leffers felt unsafe in the dark. In 2018 they developed a fully reflective backpack in the Woermann family's apartment at Eichenstraße 25, which gave the brand its name.
- 2019
Kickstarter campaign for the reflective backpack in September.
- 2020
Six-figure financing round with About You co-founder Tarek Müller.
- 2022
Distress sale in February due to supply chain problems.
- 2023
Sale to Ecom Brands GmbH as of 1 June.
SWOT analysis of oak25
Editorial assessment based on the sources listed and the radar data.
Strengths
- Clear product promise with fully reflective bags for urban cyclists.
- Part of the Ecom Brands group with several bag brands since 2023.
Weaknesses
- The 2022 distress sale shows vulnerability to inventory levels and supply chains.
- At 480 brand searches per month, brand awareness is low.
Opportunities
- Sales and sourcing synergies with Ecom Brands sister brands.
- Road safety as a lasting purchase motive.
Threats
- Strong competition from established backpack and outdoor brands.
- Capital tied up in seasonal inventory.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
antonioblago.com and Visibly AI are one hub: one account for both sites. After signing in you land right back here.
Sources
Frequently asked questions about oak25
How much revenue does oak25 make?
There are no documented revenue figures for oak25. After login, the brand profile shows a model estimate of organic revenue based on 480 brand searches per month, split into brand and non-brand.
How many people search for oak25?
In Jul 2026, oak25 was searched about 480 times per month on Google Germany, -34.0 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of oak25?
In the Clothing niche, oak25 ranks 33 of 41 by brand search volume. The strongest competitors are gymshark, teveo and kapten and son.
Who founded oak25?
oak25 was founded in 2018 by Emil Woermann and Jacob Leffers. The company is based in Hamburg.
Was oak25 on Die Höhle der Löwen?
No, oak25 did not appear on the German TV show Die Höhle der Löwen.
Is oak25 backed by venture capital?
No, there is no known venture capital funding for oak25. Shareholders include Tarek Müller.
How much does oak25 spend on marketing?
oak25 does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less oak25 has to pay for each visit.
How much revenue does oak25 make through Google?
The model estimate combines brand searches and organic traffic of oak25 with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know oak25) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of oak25 be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The SEO and visibility data section on this page shows the organic traffic and ranking keywords of oak25.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for oak25.